SEO PROCESS FOR NEW WEBSITES
Step-1: Get the suggested keywords from clients:
We ask the client to send the most relevant keywords, key-phrases and key-terms for their website promotion.
Step-2: Keyword Frequency Report, Keyword Suggestions and Final Keywords:
We create a report on the frequency of the usage of keywords suggested by the client. That is we find out how many times your keyword was used on the Internet. Our SEO experts also study your site, your competitors site and present some keywords that we feel are relevant to your site.
Keyword Density: Determine the percentage of specific keywords on your company website. Generally Keyword Density should be between 2% to 8%
Step-3: Select Web-pages for optimization:
We select the web-pages for optimization from your website. Your site may have 50-60 pages but based on your package, we select the most important and relevant pages for optimization.
Step-4: Meta Tags Development:
META tags are a very important HTML component if you wish to achieve good search engine performance. META tags contain title, description, and keywords for the relevant web pages. Once the Meta tags are created, we upload it on the relevant web pages. Configuration of image Alts Tags, and Link Anchor Tags.
Step-5: Content Optimization:
Based on your keyword, we create small 3-4 lines of text and we ask you to add on the pages we want to optimize.
Step-6: Adding Link To Search Engines and Directories - General
We add your site in the search engines and directories owned by FSL. This allows you to get traffic from our site and also build your link popularity.
Step-7: Reciprocal Link Exchange
We also get you reciprocal links from sites outside FSL. This reciprocal links create a widespread link-popularity for you. And we give suggestions for internal link structure.
Step-8: Robots Text File (robots.txt)
The robots.txt file is the first thing that a search engine looks for in your root directory, as it indicates which files you do not want the robot to crawl and which files you do not allow to be indexed in the search engines.
Step-9: Sandbox Effect - Sandbox Theory - Sandbox Filter
The Sandbox theory, or Sandbox effect as it has become known in the SEO world, is a dampening filter that is applied to new websites. It usually lasts for between two and six months from the site's launch date. It's not unusual for a new website to enter the SERPs (search engine results pages), for a couple of weeks and then drop out of the search engine rankings completely, so if it happens to your new website - don't panic!
Step-9: Flash Is Not SEO Friendly
The most compelling reason is that Search Engines cannot read flash. This creates a major problem when your index page is a flash movie, for example, as the search engine spiders cannot negotiate their way around your site, resulting in your site possibly being ignored altogether. For this we don’t prefer to use flash.
Step-10: Eliminate HTML Coding Errors
One of the foundations of Ethical Search Engine Optimization is ensuring that there are no coding errors and that the HTML code that runs behind the page is 100% accurate.
Frontlinesfot go through the process of re-writing website pages in CSS Layout, taking JavaScript to external files and changing all depreciated code to W3c compliant CSS.
· Meta Tags: answer is simple - keywords, description, content-type and title. Any other Meta tags are of no value and simply make the code longer and heavier.
· Fundamental HTML Code: There are two tags that should be in your code to recognize that it is a page. A head tag and a body tag. The head tags it crucial to hold the meta tags. However the page still renders if you have a head and no body tags, although will not be W3c compliant.
· Effects of HTML Coding Errors: You may have the best content in your genre, however, if, for example, you don't have a page title and Meta tags to back it up, the search engines do not know what the page is about and will give the page no relevance.
Step-11: GOOGLE XML SITEMAP:
We will create xml site map and submit to google to crawl all the pages.
Wednesday, March 19, 2008
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