Search Engine Submission
Free Search Engine Submission (20 search engines)
Your site will be submitted to the following search engines: focusLook, Burf, Subjex, Alexa, Scrub The Web, Google, LookSeek, Jayde, InfoTiger, NerdWorld, Aeiwi, Walhello, LifeTips, ExactSeek, EntireWeb and more ..
Suggest a Search Engine
Professional Search Engine Submission (Hundreds of search engines) (Recommended)
Your site will be submitted once a month to hundreds of search engines for a whole year. Features include: keyword suggestion tool, readiness report, ranking report, link popularity report, broken links report. Search engines include Google, Yahoo, AOL, MSN, and many more. Each submission produces a detailed report of the results. This service comes with a powerful SEO keyword suggestion tool.
Trellian SubmitWolf - An easy to use website promotional tool. (Recommended)
SubmitWolf is an professional, easy to use website promotional tool, which can automatically submit your site to the relevant search engines. Increase the number of visitors to your web site dramatically!
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http://www.addme.com/ (imp 20Search submit link hera)
http://www.addme.com/submission/free-submission-start.php (imp 20Search submit link hera)
Search Engine Submission & Optimization
Welcome to Add Me!®, a leading resource for webmasters and small-business owners specialized in website submission, promotion, internet marketing, and optimization in the search engines, since 1996. AddMe.com has currently over 800,000 members.
Search Engine Submission (+ SEO tool)
If you want a deep and fast web site submission across the web, this is the service you need. We will perform a monthly submission of your web site to hundreds of search engines for a whole year. This service comes with a powerful SEO keyword suggestion tool.
Free Search Engine Submission
You have a great web site, but no one knows it even exists? You have come to the right place. This service lets you do a web site submission to the top 20 search engines and directory for free.
Search Engine Optimization
“Looking for top visibility in the search engines? There are many options available to you.”
Try AddMe's new Search Engine Optimization Keyword Tool:
KeywordDiscovery.com
Website Analytics
An integral part in managing a successful website is web analytics and your visitor statistics. Review the latest Addme preferred website analytics platforms.
Pay Per Click Search Engine Promotion
Another great way to attract targeted traffic is through Pay Per Click Search Engines. Learn how PPC search engines work and why you should consider using them to attract new customers.
Free Search Engine Optimization Toolbar
An amazing Free SEO search toolbar with so many SEO features, including multiple search engine search, search engine view, direct links to all the SEO tools and much more.
Professional Web Design
You want to give your site a professional look but don't want to spend too much? We have a great and very cheap solution for you: website templates. Pick your design, download it, make a few simple changes, and voila!
Promotion Articles
Articles on promoting or running your website or e-business.
Related: Search Engine Optimization
Looking for top visibility in the search engines? There are many options available to you. See our recommended SEO products and services.
Related: Website Promotion
A helpful website promotion and search engine submission document packed with usefull information about promoting your website via internet directories, paid search, trusted feed, email marketing and more.
/////////////////////IMP/////////////////http://www.addme.com/optimization.htm
Search Engine Optimization
Optimisizing your website for the search engines is the next step after successfully completing search engine submissions. Many websites are already indexed but still fail to appear within the top results due to a lack of proper optimization efforts.
It should be a given that your website appears when searching for your company name. However, these are people who obviously already know about you. The real benefit is when your website appears at the top for generic search terms that describe your products and services.
There are many different elements that should be considered when optimizing a website for greater search engine exposure, such elements are:
On Page Optimization
* Meta Data: Meta data is information that is found within each web page. The main meta data fields used are page title, description and keywords.
* Page Copy: How copy is written for your website can also affect the performance of your site within search engines, this includes headings and formatting.
* Internal Linking: Linking is the action where by one page is linked via either text or an image to another page within your website.
* Coding: How a web page is built can considerably affect how it performs within the search engines.
* Navigation: This will determine if search engines can access all the pages within your site and more so, how effectively.
Off Page Optimization
* External Linking: How many other websites are linking you your webpages?
* Directory Submissions: Another great way to help build links back to your website.
* Social Bookmarking: A great way to share you favourite pages with the rest of the net del.icio.us
* Press Releases: Another great way of increasing online PR for your website.
* Newsletter Writing: Write a newsletter article and submit it to link sites that offer regular newsletter to there readers.
There are many solutions available to you. We recommend the following ones:
Professional Search Engine Submission(+ SEO tool)
Your site will be submitted once a month to hundreds of search engines for a whole year. Features include: keyword suggestion tool, readiness report, ranking report, link popularity report, broken links report. Search engines include Google, Yahoo, AOL, MSN, and many more. Each submission produces a detailed report of the results. This service comes with a powerful SEO keyword suggestion tool.
Sign up Now!
» BuildTraffic Search Engine Optimization - Free Trial
BuildTraffic will make it easy to optimize your website for a top search engine rankings. You will have access to all of their powerful SEO tools that you will need to optimize your website.
» KeywordDiscovery Search term Suggestion Tool - Free Trial
Keyword Research is by far the most important part of successful SEO and effective PPC (Pay Per Click) campaigns. Keyword Discovery is the best place to go to find out what keyword to use and when. Free Trial Available.
» SEO Toolkit Get Top 10 Google Rankings
Get top 10 rankings on Google & Yahoo with Trellian SEO Toolkit, the proven search engine optimization software tool. Trellian offers everything you need for website optimization, link building, search engine submission and much more. Top ratings. Free download.
Tuesday, May 27, 2008
Monday, May 26, 2008
One Way Links/Search Engine Optimization Services
Search Engine Optimization Services
SEO offer a variety of SEO services to meet the needs of small and large companies. Each package can be tailored to meet your needs. If you have any questions or would like a custom quote please contact us and one of our staff members will be happy to be of help.
Visit our detailed SEO Services page for more information on a specific SEO service we provide.
We encourage you to read through all of our content and if you have any questions please Contact Us
An overview of SEO services are as follows:
* Full Search Engine Optimization and Submission Service
A comprehensive website optimization and site promotion services. Please see our SEO Packages page for details on this. We have broken our packages into several levels, but by no means does this mean you have to pick a specific package. We can customize it to your needs and budget. Just email us!
* Link Building Services
Increase your popularity with thousands of in-bound links. We have a very comprehensive strategy for accomplishing this for you. Visit our One Way Links and SEO Marketing pages for details. With our one way links we provide you with valuable keyword rich links by the hundreds or thousands depending on your needs. SEO Marketing gets your site visibility and hundreds of in-bound links through our press release and ghost writing for article creation. We also distribute your press releases and articles for you.
* Directory Submissions
SEO offers a variety of directory submission services to help promote your website. We have a list of several hundred directories that we can submit to. So depending on your needs and budget we can submit to just a few dozen or a few hundred. Each entry is hand submitted to provide variety of site descriptions, keywords and to increase success of site acceptance.
* Website Optimization Services
By reviewing your site, SEO will find the trouble spots and recommend how to optimize your site so that it can be properly indexed by the search engines. This can involve as little work as modify the text on your page(s), to a full website re-design. We will tell you what we think must be done for best success and then we can balance the actual work done to keep it in your budget. A lot on-page and on-site optimization can be done with very little work. It's the last 20% that requires a lot of work and usually involves inter-page relationships (inner site linking and page linking content relation).
* Keyword Research
There is no point in optimizing your site if we have not clearly defined what keywords best describe your service and/or product(s). We will discuss with you your business to better understand what it is you do, review your current website, look at your competitors, and then begin an exhaustive research of which keywords to choose that will give you the most traffic for the least cost. Afterall, if you make more money we make more money through references and your continued business.
* Free Consultation
We provide free consultation for the life of your contract with us. What does this mean? It means you may call us or e-mail us at any time to ask us questions on work performed, current work in-progress, future work or any other topic we can help with.
One Way Links
We provide 100's or 1000's of STATIC One Way Text Links. We can also provide as many anchor words as you want to each url (anchor words are the text displayed on pages that are the link to your site, also referred to as 'link text').
We provide all our clients a report of ALL URLs linking to your site. This information includes:
* Date Link Placed
* Link Text used (1 of the ones you specify)
* URL link is on
* Google Page Rank of URL link
We can add one way text links to you at various rates. You want 1 new link per day or 100 new links per day on average? We can accomodate.
All pages that have your one way links to your site are *cached* by google (meaning google does index/crawl it and finds it not duplicate content,etc). The page rank of the one way links will vary from 0 to 9, obviously to get higher PR links you need more one way links. You will have a nice spread of PR once you get up to 200-300 links, at the entry level of 100 one way links you will see PR0 thru PR3 and maybe PR4.
One Way Links are from a relevant site (IE sports to sports, etc), but this is not gauranteed as if no links are available from a relevant category, we use other categories.
You will never receive more then 5 one way links from one domain to your URL.
We can provide anywhere from 1-20 new one way links per day per URL (you could setup multiple URL's all pointing to the same location if you wished to do more then 20 per day).
Many of our clients will pick multiple inner pages on their domain and target smaller keywords,etc. to really increase site traffic and search engine ranking position (SERP).
Our Fees: 25$ per 100 one way links per month (so 200 links would be 50$/mo). This is a FRACTION of what brokers charge, which is 35$ PER LINK (one time fee). 100 one way links from these places would cost $3,500 and are all placed in "directories" where our links are on actual content pages.
It would take 140 MONTHS of payments to equal the cost of these broker firms for the equivalent number of links. There is no comparison!
* Google SEO
* SEO Web Design
* Maryland SEO
* Virginia SEO
* Internet Marketing SEO
* Affordable SEO Services
* SEO Company
* SEO Services
* One Way Links
* MSN SEO
* Small Business SEO
* Yahoo SEO
* SEO Package
* Professional SEO
* SEO Marketing
* SEO Consulting
SEO offer a variety of SEO services to meet the needs of small and large companies. Each package can be tailored to meet your needs. If you have any questions or would like a custom quote please contact us and one of our staff members will be happy to be of help.
Visit our detailed SEO Services page for more information on a specific SEO service we provide.
We encourage you to read through all of our content and if you have any questions please Contact Us
An overview of SEO services are as follows:
* Full Search Engine Optimization and Submission Service
A comprehensive website optimization and site promotion services. Please see our SEO Packages page for details on this. We have broken our packages into several levels, but by no means does this mean you have to pick a specific package. We can customize it to your needs and budget. Just email us!
* Link Building Services
Increase your popularity with thousands of in-bound links. We have a very comprehensive strategy for accomplishing this for you. Visit our One Way Links and SEO Marketing pages for details. With our one way links we provide you with valuable keyword rich links by the hundreds or thousands depending on your needs. SEO Marketing gets your site visibility and hundreds of in-bound links through our press release and ghost writing for article creation. We also distribute your press releases and articles for you.
* Directory Submissions
SEO offers a variety of directory submission services to help promote your website. We have a list of several hundred directories that we can submit to. So depending on your needs and budget we can submit to just a few dozen or a few hundred. Each entry is hand submitted to provide variety of site descriptions, keywords and to increase success of site acceptance.
* Website Optimization Services
By reviewing your site, SEO will find the trouble spots and recommend how to optimize your site so that it can be properly indexed by the search engines. This can involve as little work as modify the text on your page(s), to a full website re-design. We will tell you what we think must be done for best success and then we can balance the actual work done to keep it in your budget. A lot on-page and on-site optimization can be done with very little work. It's the last 20% that requires a lot of work and usually involves inter-page relationships (inner site linking and page linking content relation).
* Keyword Research
There is no point in optimizing your site if we have not clearly defined what keywords best describe your service and/or product(s). We will discuss with you your business to better understand what it is you do, review your current website, look at your competitors, and then begin an exhaustive research of which keywords to choose that will give you the most traffic for the least cost. Afterall, if you make more money we make more money through references and your continued business.
* Free Consultation
We provide free consultation for the life of your contract with us. What does this mean? It means you may call us or e-mail us at any time to ask us questions on work performed, current work in-progress, future work or any other topic we can help with.
One Way Links
We provide 100's or 1000's of STATIC One Way Text Links. We can also provide as many anchor words as you want to each url (anchor words are the text displayed on pages that are the link to your site, also referred to as 'link text').
We provide all our clients a report of ALL URLs linking to your site. This information includes:
* Date Link Placed
* Link Text used (1 of the ones you specify)
* URL link is on
* Google Page Rank of URL link
We can add one way text links to you at various rates. You want 1 new link per day or 100 new links per day on average? We can accomodate.
All pages that have your one way links to your site are *cached* by google (meaning google does index/crawl it and finds it not duplicate content,etc). The page rank of the one way links will vary from 0 to 9, obviously to get higher PR links you need more one way links. You will have a nice spread of PR once you get up to 200-300 links, at the entry level of 100 one way links you will see PR0 thru PR3 and maybe PR4.
One Way Links are from a relevant site (IE sports to sports, etc), but this is not gauranteed as if no links are available from a relevant category, we use other categories.
You will never receive more then 5 one way links from one domain to your URL.
We can provide anywhere from 1-20 new one way links per day per URL (you could setup multiple URL's all pointing to the same location if you wished to do more then 20 per day).
Many of our clients will pick multiple inner pages on their domain and target smaller keywords,etc. to really increase site traffic and search engine ranking position (SERP).
Our Fees: 25$ per 100 one way links per month (so 200 links would be 50$/mo). This is a FRACTION of what brokers charge, which is 35$ PER LINK (one time fee). 100 one way links from these places would cost $3,500 and are all placed in "directories" where our links are on actual content pages.
It would take 140 MONTHS of payments to equal the cost of these broker firms for the equivalent number of links. There is no comparison!
* Google SEO
* SEO Web Design
* Maryland SEO
* Virginia SEO
* Internet Marketing SEO
* Affordable SEO Services
* SEO Company
* SEO Services
* One Way Links
* MSN SEO
* Small Business SEO
* Yahoo SEO
* SEO Package
* Professional SEO
* SEO Marketing
* SEO Consulting
Virginia SEO
Virginia SEO
Our Virginia SEO services has the unique advantage in that our headquarters are in Germantown Maryland, which is only a few miles from Virginia. This gives us the ability to provide a more personal and face to face experience for our customers.
Doing Virginia SEO work gives us great satisfaction in that we can make you feel very comfortable with us and when we succeed see something other then a smley face in an email. Not that we don't mind those either! We would be glad to meet with you to discuss your business goals and work out an SEO Package that is tailored to your needs.
If your located within 100 miles of zipcode 20874 (our zipcode) we would be more then happy to come meet you in person to discuss our SEO Services in greater detail. However, if you prefer to work by email or telephone we have no problem with that either.
Whether we are doing SEO work for a firm in Virginia or for any of our search engine optimization packages, we highly recommend you take advantage of our one way link service. This is one of the two major factors to your websites success. The other is your on site optimization.
With our SEO Virginia SEO Service we recommend the following:
Virginia SEO
Features
Virginia SEO
Keyword Research to find the best keywords to target based upon competition and goals.
On-Page and/or Site-wide optimization for your best keywords.
In-bound links (one way links) / off-site optimization to target your top keywords.
Performance reports before, during, and after for our Virginia SEO Service.
Guaranteed inclusion of your optimized page.
Free Consultation during your entire experience with SEO .
Directory submission of your optimized page/website to our high quality list.
Press Release with guaranteed inclusion to provide content rich links back to you.
Ghost writer to create and provide rich article content.
Hand submission of your unique and custom articles to distribution centers.
Our Virginia SEO services has the unique advantage in that our headquarters are in Germantown Maryland, which is only a few miles from Virginia. This gives us the ability to provide a more personal and face to face experience for our customers.
Doing Virginia SEO work gives us great satisfaction in that we can make you feel very comfortable with us and when we succeed see something other then a smley face in an email. Not that we don't mind those either! We would be glad to meet with you to discuss your business goals and work out an SEO Package that is tailored to your needs.
If your located within 100 miles of zipcode 20874 (our zipcode) we would be more then happy to come meet you in person to discuss our SEO Services in greater detail. However, if you prefer to work by email or telephone we have no problem with that either.
Whether we are doing SEO work for a firm in Virginia or for any of our search engine optimization packages, we highly recommend you take advantage of our one way link service. This is one of the two major factors to your websites success. The other is your on site optimization.
With our SEO Virginia SEO Service we recommend the following:
Virginia SEO
Features
Virginia SEO
Keyword Research to find the best keywords to target based upon competition and goals.
On-Page and/or Site-wide optimization for your best keywords.
In-bound links (one way links) / off-site optimization to target your top keywords.
Performance reports before, during, and after for our Virginia SEO Service.
Guaranteed inclusion of your optimized page.
Free Consultation during your entire experience with SEO .
Directory submission of your optimized page/website to our high quality list.
Press Release with guaranteed inclusion to provide content rich links back to you.
Ghost writer to create and provide rich article content.
Hand submission of your unique and custom articles to distribution centers.
Maryland SEO
Our Maryland SEO services has the unique advantage in that our headquarters are in Germantown Maryland. This gives us the ability to provide a more personal and face to face experience for our customers. Doing Maryland SEO work gives us great satisfaction in that we can make you feel very comfortable with us and when we succeed see something other then a smley face in an email. Not that we don't mind those either! We would be glad to meet with you to discuss your business goals and work out an SEO Package that is tailored to your needs.
If your located within 100 miles of zipcode 20874 (our zipcode) we would be more then happy to come meet you in person to discuss our SEO Services in greater detail. However, if you prefer to work by email or telephone we have no problem with that either.
Whether we are doing SEO work for a firm in Maryland or for any of our search engine optimization packages, we highly recommend you take advantage of our one way link service. This is one of the two major factors to your websites success. The other is your on site optimization.
With our SEO Maryland SEO Service we recommend the following:
Maryland SEO
Features
Maryland SEO
Keyword Research to find the best keywords to target based upon competition and goals.
On-Page and/or Site-wide optimization for your best keywords.
In-bound links (one way links) / off-site optimization to target your top keywords.
Performance reports before, during, and after for our Maryland SEO Service.
Guaranteed inclusion of your optimized page.
Free Consultation during your entire experience with SEO .
Directory submission of your optimized page/website to our high quality list.
Press Release with guaranteed inclusion to provide content rich links back to you.
Ghost writer to create and provide rich article content.
Hand submission of your unique and custom articles to distribution centers.
If your located within 100 miles of zipcode 20874 (our zipcode) we would be more then happy to come meet you in person to discuss our SEO Services in greater detail. However, if you prefer to work by email or telephone we have no problem with that either.
Whether we are doing SEO work for a firm in Maryland or for any of our search engine optimization packages, we highly recommend you take advantage of our one way link service. This is one of the two major factors to your websites success. The other is your on site optimization.
With our SEO Maryland SEO Service we recommend the following:
Maryland SEO
Features
Maryland SEO
Keyword Research to find the best keywords to target based upon competition and goals.
On-Page and/or Site-wide optimization for your best keywords.
In-bound links (one way links) / off-site optimization to target your top keywords.
Performance reports before, during, and after for our Maryland SEO Service.
Guaranteed inclusion of your optimized page.
Free Consultation during your entire experience with SEO .
Directory submission of your optimized page/website to our high quality list.
Press Release with guaranteed inclusion to provide content rich links back to you.
Ghost writer to create and provide rich article content.
Hand submission of your unique and custom articles to distribution centers.
SEO Web Design
Q. What is SEO Web Design?
Ans. SEO Web Design is the ability to seamlessly create a web page that is both search engine friendly and provide high conversion / ROI / user satisfaction to your site visitors and customers.
SEO Web Design that is both search engine friendly and user friendly becomes more and more difficult. Why is this? Well search engines look at the content on a website in a very analytical fashion. Where as a user wants to get the information or service they are interested in as quickly and painlessly as possible. Users don't care about keyword density, search engines do. Users don't really care if your H1 tags reflect the search page results, search engines do. There are over 100 factors that make a search engine friendly website, but the user does not care about these.
This is where our SEO Services with SEO Web Design becomes effective. With our proven results for both search engines and high usability and eye pleasing web design we can help not only the search engines find you, but increase your return on investment.
What if you already have a Web Design company? No problem. We can do SEO Analysis Reports that your Web Design firm can then implement. This has been done for many of our customers.
Ans. SEO Web Design is the ability to seamlessly create a web page that is both search engine friendly and provide high conversion / ROI / user satisfaction to your site visitors and customers.
SEO Web Design that is both search engine friendly and user friendly becomes more and more difficult. Why is this? Well search engines look at the content on a website in a very analytical fashion. Where as a user wants to get the information or service they are interested in as quickly and painlessly as possible. Users don't care about keyword density, search engines do. Users don't really care if your H1 tags reflect the search page results, search engines do. There are over 100 factors that make a search engine friendly website, but the user does not care about these.
This is where our SEO Services with SEO Web Design becomes effective. With our proven results for both search engines and high usability and eye pleasing web design we can help not only the search engines find you, but increase your return on investment.
What if you already have a Web Design company? No problem. We can do SEO Analysis Reports that your Web Design firm can then implement. This has been done for many of our customers.
Google SEO
Google SEO
Our Google SEO services are targeted not only at Google, but MSN and Yahoo. Google is the king of search engines, and it also requires the most effort to rank in the top 1-20 positions. We know how to rank in the top for Google having used own own test sites to prove it (ask us and we will give our site URL's and keywords to prove it!).
We have a number of in-house and internet found tools that can help us determine the optimal way to target sites for Google high rankings. As with all of our SEO Services basic and sound SEO principles must be used. This involves great on page (the page we are to optimize), on site (the optimization of your entire site by looking at how the site is connected and how pages relate to each other) and off site optimization (development of in bound links that point to your page(s)).
The difference between MSN SEO, Yahoo SEO and Google SEO is that doing SEO work for Google requires more patience, research and more link building then the other search engines. We can do all this in a very affordable way.
With our SEO Google SEO Service we recommend the following:
Google SEO
Features
Google SEO
Keyword Research to find the best keywords to target.
On-Page and On-Site Google optimization for your best keywords.
Off Site (one way links) Google optimization to target your best keywords.
Performance reports before, during, and after our Google SEO Service.
Guaranteed inclusion of your optimized page.
Free Consultation during your entire experience with SEO .
Directory submission of your optimized page to Google favored locations.
Press Release with guaranteed inclusion to provide content rich links back to you.
Ghost writer to create and provide rich article content.
Hand submission of your unique and custom articles to distribution centers.
Our Google SEO services are targeted not only at Google, but MSN and Yahoo. Google is the king of search engines, and it also requires the most effort to rank in the top 1-20 positions. We know how to rank in the top for Google having used own own test sites to prove it (ask us and we will give our site URL's and keywords to prove it!).
We have a number of in-house and internet found tools that can help us determine the optimal way to target sites for Google high rankings. As with all of our SEO Services basic and sound SEO principles must be used. This involves great on page (the page we are to optimize), on site (the optimization of your entire site by looking at how the site is connected and how pages relate to each other) and off site optimization (development of in bound links that point to your page(s)).
The difference between MSN SEO, Yahoo SEO and Google SEO is that doing SEO work for Google requires more patience, research and more link building then the other search engines. We can do all this in a very affordable way.
With our SEO Google SEO Service we recommend the following:
Google SEO
Features
Google SEO
Keyword Research to find the best keywords to target.
On-Page and On-Site Google optimization for your best keywords.
Off Site (one way links) Google optimization to target your best keywords.
Performance reports before, during, and after our Google SEO Service.
Guaranteed inclusion of your optimized page.
Free Consultation during your entire experience with SEO .
Directory submission of your optimized page to Google favored locations.
Press Release with guaranteed inclusion to provide content rich links back to you.
Ghost writer to create and provide rich article content.
Hand submission of your unique and custom articles to distribution centers.
SEO Consulting Features
Our SEO Consulting services can vary from phone consultations to full SEO Services. We want to help you succeed and meet your desired SEO goals. With all of our SEO Packages we will consult with you to determine what best fits for your needs.
What drives you to success is our thorough knowledge of the industry and how to approach optimizing your site to increase traffic. This involves many factors from keyword research to one way text links to SEO marketing.
Please take the time to look at our seo services overview below and then contact us for a custom quote or if you have any further questions. We can provide strictly SEO Consulting on an hourly basis is you wish as well.
SEO Consulting Features
Features
SEO Consulting
Keyword Research to find the best keywords to target.
On-Page and On-Site MSN optimization for your best keywords.
Off Site (one way links) MSN optimization to target your best keywords.
Performance reports before, during, and after our SEO Consulting Service.
Guaranteed inclusion of your optimized page.
Free Consultation during your entire experience with SEO .
Directory submission of your optimized page to MSN favored locations.
Press Release with guaranteed inclusion to provide content rich links back to you.
Ghost writer to create and provide rich article content.
Hand submission of your unique and custom articles to distribution centers.
What drives you to success is our thorough knowledge of the industry and how to approach optimizing your site to increase traffic. This involves many factors from keyword research to one way text links to SEO marketing.
Please take the time to look at our seo services overview below and then contact us for a custom quote or if you have any further questions. We can provide strictly SEO Consulting on an hourly basis is you wish as well.
SEO Consulting Features
Features
SEO Consulting
Keyword Research to find the best keywords to target.
On-Page and On-Site MSN optimization for your best keywords.
Off Site (one way links) MSN optimization to target your best keywords.
Performance reports before, during, and after our SEO Consulting Service.
Guaranteed inclusion of your optimized page.
Free Consultation during your entire experience with SEO .
Directory submission of your optimized page to MSN favored locations.
Press Release with guaranteed inclusion to provide content rich links back to you.
Ghost writer to create and provide rich article content.
Hand submission of your unique and custom articles to distribution centers.
SEO Marketing
We provide four main SEO Marketing services and this page explains them in more detail.
1. PPC (Pay Per Click) - We have extensive experience in getting you the highest level of traffic for the least amount of money using Google Adwords and other PPC programs. We can manage small or large accounts for you and offload the work from you so you can go about making more money in other areas. Anyone can throw in some words into a PPC program. It takes a lot of fine tuning to maximize your PPC. We can help you setup conversion tracking pages as well. All of our PPC services are on an hourly basis.
2. Press Releases - We have built a very good relationship with several press release agencies to get word out on the internet about your business. This is a very affordable SEO service that provides a large amount of visibility for your website as well as a lot of in-bound links. We highly recommend releasing at least one press release every 6 months. The catch to the press release is in how it is writen. This is where our experience comes into play. We have professional writers and editors on staff you can make sure your press release has the best chance to be picked up by wire services, journalists and free lance sites. Trying to write your own press release is best done only if you have prior experience. The other major factor is you need to have some bit of news that is news worthy, but we can work with you to come up with that even if you really do not have a lot to say.
3. Article Writing and Distrubtion - SEO Marketing with out content does you no good and this SEO Service is one we highly recommend. What is Article and/or Content Writing? Article Writing is where we have one of our staff, a ghost writer, create articles that are unique content and owned 100% by you. We highly encourage you to add these articles to your website. These articles are search engine optimized for particular keywords as well to drive more traffic to your site. The second part of article writing is the distribution of your article to clearing houses / distribution centers. How does this help you? By providing your article for free to other website owners, they are obligated to provide a link back to your website (since you are the author) as attribute for publication rights of your article. This in turn provides more in-bound one way links to your site! In addition these links are surrounded by highly targeted content that is geared towards your business. Our average article length is 300-500 words, but we can make it longer if you so desire. If you have your own articles already written we can help you by doing your distribution.
4. Content Writing - Some of our clients prefer to keep the content unique to their site. We can certainly understand this and thus we provide a service to write specific website content. The only difference between article writing and content writing is we will look to make the content fit in naturally with the rest of your website and provide inter-linking in the content to other parts of your website. Content writing is usually longer in length with our recommend of 800-1000 words per page.
1. PPC (Pay Per Click) - We have extensive experience in getting you the highest level of traffic for the least amount of money using Google Adwords and other PPC programs. We can manage small or large accounts for you and offload the work from you so you can go about making more money in other areas. Anyone can throw in some words into a PPC program. It takes a lot of fine tuning to maximize your PPC. We can help you setup conversion tracking pages as well. All of our PPC services are on an hourly basis.
2. Press Releases - We have built a very good relationship with several press release agencies to get word out on the internet about your business. This is a very affordable SEO service that provides a large amount of visibility for your website as well as a lot of in-bound links. We highly recommend releasing at least one press release every 6 months. The catch to the press release is in how it is writen. This is where our experience comes into play. We have professional writers and editors on staff you can make sure your press release has the best chance to be picked up by wire services, journalists and free lance sites. Trying to write your own press release is best done only if you have prior experience. The other major factor is you need to have some bit of news that is news worthy, but we can work with you to come up with that even if you really do not have a lot to say.
3. Article Writing and Distrubtion - SEO Marketing with out content does you no good and this SEO Service is one we highly recommend. What is Article and/or Content Writing? Article Writing is where we have one of our staff, a ghost writer, create articles that are unique content and owned 100% by you. We highly encourage you to add these articles to your website. These articles are search engine optimized for particular keywords as well to drive more traffic to your site. The second part of article writing is the distribution of your article to clearing houses / distribution centers. How does this help you? By providing your article for free to other website owners, they are obligated to provide a link back to your website (since you are the author) as attribute for publication rights of your article. This in turn provides more in-bound one way links to your site! In addition these links are surrounded by highly targeted content that is geared towards your business. Our average article length is 300-500 words, but we can make it longer if you so desire. If you have your own articles already written we can help you by doing your distribution.
4. Content Writing - Some of our clients prefer to keep the content unique to their site. We can certainly understand this and thus we provide a service to write specific website content. The only difference between article writing and content writing is we will look to make the content fit in naturally with the rest of your website and provide inter-linking in the content to other parts of your website. Content writing is usually longer in length with our recommend of 800-1000 words per page.
Professional SEO
What sets Professional SEO service apart from others? Perhaps the best way to approach that is to first ask you some questions.
* Are you utilizing search engine optimization?
* Does your web site convert into sales or new customers ?
* How is your ROI (Return On Investment)?
* Are your Web pages suffering from SE penalties?
* Is your Web site promotion aggressive enough?
* Are you gathering competitive intelligence?
* Are you confident in your search engine marketing firm?
* Do you know how to determine the credibility of an SEO expert?
* Are your SEO and SEM tactics Google, Yahoo and MSN Webmaster Guidelines compliant?
* Are you moving with the rapid and dynamic search industry changes, or being left behind?
If your answer to any of these are "I Don't know." or "No" then you should consider hiring an SEO Professional. We can help answer all of these questions and more. Please contact us and we will be glad to discuss in detail your needs and goals and help you come up with a cohesive SEO Package and discuss all our SEO Services.
* Are you utilizing search engine optimization?
* Does your web site convert into sales or new customers ?
* How is your ROI (Return On Investment)?
* Are your Web pages suffering from SE penalties?
* Is your Web site promotion aggressive enough?
* Are you gathering competitive intelligence?
* Are you confident in your search engine marketing firm?
* Do you know how to determine the credibility of an SEO expert?
* Are your SEO and SEM tactics Google, Yahoo and MSN Webmaster Guidelines compliant?
* Are you moving with the rapid and dynamic search industry changes, or being left behind?
If your answer to any of these are "I Don't know." or "No" then you should consider hiring an SEO Professional. We can help answer all of these questions and more. Please contact us and we will be glad to discuss in detail your needs and goals and help you come up with a cohesive SEO Package and discuss all our SEO Services.
Yahoo SEO
Yahoo is currently the second most popular search engine and it isn't of much surprise it is the second hardest to rank high for. We follow the same basic SEO principles no matter which search engine. The only difference is Yahoo takes a little more effort then MSN and a little less then Google.
In order to rank high on any search engine the factors of on page, on site, and off site optimization must be done. On page optimization requires using the targeted keywords on the actual URL page we are trying to optimize. On site optimization requires the rest of the site to fit in with the on page optimization with both its content and the inter-linkings of the entire website itself. Off site optimization requires highly targetted keyword rich links to your site.
We recommend, as with MSN SEO and Google SEO the following solutions:
Yahoo SEO
Features
Yahoo SEO
Keyword Research to find the best keywords to target.
On-Page and On-Site Yahoo optimization for your best keywords.
Off Site (one way links) Yahoo optimization to target your best keywords.
Performance reports before, during, and after our Yahoo SEO Service.
Guaranteed inclusion of your optimized page.
Free Consultation during your entire experience with SEO Gurus.
Directory submission of your optimized page to Yahoo favored locations.
Press Release with guaranteed inclusion to provide content rich links back to you.
Ghost writer to create and provide rich article content.
Hand submission of your unique and custom articles to distribution centers.
Please contact us for a to meet your needs for Yahoo SEO or any other service.
In order to rank high on any search engine the factors of on page, on site, and off site optimization must be done. On page optimization requires using the targeted keywords on the actual URL page we are trying to optimize. On site optimization requires the rest of the site to fit in with the on page optimization with both its content and the inter-linkings of the entire website itself. Off site optimization requires highly targetted keyword rich links to your site.
We recommend, as with MSN SEO and Google SEO the following solutions:
Yahoo SEO
Features
Yahoo SEO
Keyword Research to find the best keywords to target.
On-Page and On-Site Yahoo optimization for your best keywords.
Off Site (one way links) Yahoo optimization to target your best keywords.
Performance reports before, during, and after our Yahoo SEO Service.
Guaranteed inclusion of your optimized page.
Free Consultation during your entire experience with SEO Gurus.
Directory submission of your optimized page to Yahoo favored locations.
Press Release with guaranteed inclusion to provide content rich links back to you.
Ghost writer to create and provide rich article content.
Hand submission of your unique and custom articles to distribution centers.
Please contact us for a to meet your needs for Yahoo SEO or any other service.
Small Business SEO
To do Small Business SEO many people (including you?) think it will break the bank. That is just not true. We can provide many help for a very small amount of money. Please look at our SEO Package page for some ideas of what we have. As with all our clients we would like to talk to you directly to find out what your SEO needs are.
Quote often with a small business we can help you find a niche that will drive traffic to your site that a high conversion rate. It is not always true but high traffic words tend to have lower conversion rates then low traffic words. Why is this? With high traffic words the user tends to have a much broader selection of sites to browse in their search results that are relevant. So if your selling hand crafted door knobs, don't try to target "door" or "door knobs".
We also look at the topic of your web site or websites and help you determine which search engine you should optimize for with highest priority. For example, MSN has a certain demographic of users and thus certain websites can achieve great results by optimizing for MSN first and foremost.
With the Small Business SEO and really with all search engine optimization packages, we highly recommend you take advantage of our one way link service. This service is a must no matter what your goals are. With out a nice collection of links pointing to your site, you will not place well. Even if it is just a few links for small keywords on inner pages, this can make a dramatic impact on your small business.
The main difference between a small business package and larger businesses is the quantity of each feature. We work with you in your budget constraints to place you as high as possible. And with a long term relationship we can get you to the top even on a small budge. With our SEO Gurus Small Business SEO Service we recommend the following:
Small Business SEO
Features
Small Business SEO
Keyword Research to find the best keywords to target.
On-Page and Site-wide optimization for your best keywords.
Off Site (one way links) optimization to target your top keywords.
Performance reports before, during, and after our Small Business SEO Service.
Guaranteed inclusion of your optimized page.
Free Consultation during your entire experience with SEO Gurus.
Directory submission of your optimized page/website to favored locations.
Press Release with guaranteed inclusion to provide content rich links back to you.
Ghost writer to create and provide rich article content.
Hand submission of your unique and custom articles to distribution centers.
Please contact us for a custom quote to meet your needs for Small Business SEO or any other service.
Quote often with a small business we can help you find a niche that will drive traffic to your site that a high conversion rate. It is not always true but high traffic words tend to have lower conversion rates then low traffic words. Why is this? With high traffic words the user tends to have a much broader selection of sites to browse in their search results that are relevant. So if your selling hand crafted door knobs, don't try to target "door" or "door knobs".
We also look at the topic of your web site or websites and help you determine which search engine you should optimize for with highest priority. For example, MSN has a certain demographic of users and thus certain websites can achieve great results by optimizing for MSN first and foremost.
With the Small Business SEO and really with all search engine optimization packages, we highly recommend you take advantage of our one way link service. This service is a must no matter what your goals are. With out a nice collection of links pointing to your site, you will not place well. Even if it is just a few links for small keywords on inner pages, this can make a dramatic impact on your small business.
The main difference between a small business package and larger businesses is the quantity of each feature. We work with you in your budget constraints to place you as high as possible. And with a long term relationship we can get you to the top even on a small budge. With our SEO Gurus Small Business SEO Service we recommend the following:
Small Business SEO
Features
Small Business SEO
Keyword Research to find the best keywords to target.
On-Page and Site-wide optimization for your best keywords.
Off Site (one way links) optimization to target your top keywords.
Performance reports before, during, and after our Small Business SEO Service.
Guaranteed inclusion of your optimized page.
Free Consultation during your entire experience with SEO Gurus.
Directory submission of your optimized page/website to favored locations.
Press Release with guaranteed inclusion to provide content rich links back to you.
Ghost writer to create and provide rich article content.
Hand submission of your unique and custom articles to distribution centers.
Please contact us for a custom quote to meet your needs for Small Business SEO or any other service.
MSN SEO
Our MSN SEO services are targeted not only at MSN, but Google and Yahoo. However, to achieve optimal results in MSN requires certain conditons. We have used our own collection of test web sites to achieve optimal Search Engine Optimization in MSN.
We also look at the topic of your web site or websites and help you determine which search engine you should optimize for with highest priority. MSN has a certain demographic of users and thus certain websites can achieve great results by optimizing for MSN first and foremost.
As with all search engine optimization packages, we highly recommend you take advantage of our one way link service. This service is a must no matter what your goals are. With out a nice collection of links pointing to your site, you will not place well.
We also recommend you take advantage of our directory submission and article content creation service. Both of these are explained in more detail under our seo services overview.
With our SEO Gurus MSN SEO Service we recommend the following:
MSN SEO
Features
MSN SEO
Keyword Research to find the best keywords to target.
On-Page and On-Site MSN optimization for your best keywords.
Off Site (one way links) MSN optimization to target your best keywords.
Performance reports before, during, and after our MSN SEO Service.
Guaranteed inclusion of your optimized page.
Free Consultation during your entire experience with SEO Gurus.
Directory submission of your optimized page to MSN favored locations.
Press Release with guaranteed inclusion to provide content rich links back to you.
Ghost writer to create and provide rich article content.
Hand submission of your unique and custom articles to distribution centers.
MSN SEO or any other service.
We also look at the topic of your web site or websites and help you determine which search engine you should optimize for with highest priority. MSN has a certain demographic of users and thus certain websites can achieve great results by optimizing for MSN first and foremost.
As with all search engine optimization packages, we highly recommend you take advantage of our one way link service. This service is a must no matter what your goals are. With out a nice collection of links pointing to your site, you will not place well.
We also recommend you take advantage of our directory submission and article content creation service. Both of these are explained in more detail under our seo services overview.
With our SEO Gurus MSN SEO Service we recommend the following:
MSN SEO
Features
MSN SEO
Keyword Research to find the best keywords to target.
On-Page and On-Site MSN optimization for your best keywords.
Off Site (one way links) MSN optimization to target your best keywords.
Performance reports before, during, and after our MSN SEO Service.
Guaranteed inclusion of your optimized page.
Free Consultation during your entire experience with SEO Gurus.
Directory submission of your optimized page to MSN favored locations.
Press Release with guaranteed inclusion to provide content rich links back to you.
Ghost writer to create and provide rich article content.
Hand submission of your unique and custom articles to distribution centers.
MSN SEO or any other service.
Wednesday, March 19, 2008
SEO Life Cycle(3)
Analysis and optimization processes have to be formulated keeping your business in mind in order to create your web presence. Information on your market, competitors, customers that you need to attract, products and service that you would like to market using web provide a clear input to the designing process. It helps in fine-tuning your designs for the customers and the search engines.
Interactive web design and development with search engine optimization assures you better page rankings and increase the number of visitors to the site. Realizing that Search Engine Optimization needs to be the objective of web development and implementation process, following are the key phases and process of an SEO life cycle.
Keyword research & analysis
Keyword research & analysis acts as the basis of a website that is in need of heavy traffic from various search engines. The purpose of this research work is to finalize on effective keywords or key phrases using which a website needs to be marketed. Identifying the phrases that drive in high quality traffics from leading search engines to your site is the success of your research work. Identifying the related keywords to your site and analyzing their impact over your site’s traffic yields high ROI (return on investment)
Site analysis
Simply SEO analysis is not the only method to get your site on the top of search engines. It just gives you an overview of your website’s potential, areas of improvement, and the obstacles. With the ever-growing popularity of search engines and page ranks, the earlier you have your SEO analysis done, the safer you are. With commendable efforts you and convert your analysis to an appreciable marketing input.
Competitive analysis
You need to be attentive with the growth of your competitors, not just their growth – their strength, weakness, opportunities and threats (SWOT). Keeping an eye on your competitor’s keywords, its success, number of inbound links is very essential to compete and stay on the top.
Statistic analysis
Statistical analysis gives you partial information from what you need to know. It gives you the details of the country of your visitors, number of times they clicked on to your site, how long they were on to your site, etc. But the problem is that you might be receiving number of hits per day, but they might be visiting your site only for a few seconds.
META Tag Setup
We have a tag that is created in order to give the keywords, description details and other related information to spiders. It is invisible, and can be seen only by viewing the source of the page.
1. Meta Tags:
Meta tags are one of the most important for search engine BOTS; A proper Meta tags will get high priority on search engines. We analyze the Meta tags and generate Meta tags for each page on web site on keyword base.
2. Headers:
Search engines looks for header tags with relevant content and keywords based on your products and content of the page where web users looking for that. We generate header tags based on your keywords and content that suits for your product pages, so search engines like that pages where it found the header tags with good content and links
3. Alt Image Titles:
Image plays a good role in search results, most of the websites have many graphics but they are not in a way that search engine likes, we optimize your images and generate ALT titles which can increase your web page popularity on search engines.
4. Hyperlink Titles/ Anchor Text:
Textual Hyperlinks have a big role in World Wide Web. A hyperlink with meaningful keyword title in the link will always drive targeted traffic to the page within a web site. Good keyword title hyperlinks
Site content optimization
To have search engine visibility, you need to use keywords and phrases focusing your main targeted audience’s queries. You must ensure that these words frequently used in your page and is quite prominently seen. Too much of these used can appear to be a Spam.
HTML code optimization (optional)
Use a clean HTML code using CSS styles. They benefit you, by enabling you to place the styles in the external files thus reducing the size of the page and improving the update format by reducing file size and fast updation. Simply updating the external CSS style file would give you the changes all over the site.
Descriptive site map creation
A sitemap has all the links to all pages of the site. Navigation is simpler for you and the search engine to crawl, thus ensuring that all pages are found.
Search Engine submission (free search engines)
A term used for registration of the website with the search engines.
Link exchange page creation
Link exchange pages are for exchanging links between high quality websites. It is called as reciprocal link exchange page.
Link Exchange Process:
Reciprocal.
It is the process of exchanging links based on some agreement between two trusted websites who shares the same business interest with an aim of increase website traffic and link popularity.
One-Way:
It is the process of link building where link is built with some website on their interest, without getting connected back to that website. It is also called inbound link, which is highly important for link popularity.
Directory Link:
It is the process of building a link with few well-known directories like Yahoo.dir, MSN and business.com in order to find niche directories.
Authority Link:
It relate to building link with related websites. It can be done for good search engine ranking, increasing link popularity and attracting more traffic to self-owned website.
Link Popularity campaign
Number of incoming links or the outgoing links for your site from various sites and directories is known as link popularity. Directories can include Business directory, Web directory and links from sites with articles can also add to this popularity evaluation.
Link popularity is achieved when you add links to various search engines, websites and directories. It is popularly known as link building. Greater the number of incoming or inbound links, greater the page rank and page popularity.
Campaign duration (Maintenance)
Many organizations feel that once their site has been optimized, then their work over the site optimization is complete, while actually there is much more. They do not realize that the search engines keep changing their algorithms at regular intervals, hence having tremendous impact over your site’s rank and position. You need to realize that a SEO campaign / maintenance is an ongoing process that needs to be monitored regularly to have a competitive edge and reach your targeted results using your specific keywords.
SEO Maintenance Service include:
· Keyword monitoring
· Web Statistics
· Log Tracking
· Website rank monitoring
· Re-optimization of few keywords (optional)
Without these services, your site’s position can slowly get down in the search engine results. It continuously keeps you above your competitor, while they are continuously trying to push you down the various search results. This can happen very easily, or can also not happen at all.
Monitor search engine & directory submissions
Monitoring and Identifying added links whether back link is present or not. Deleting if it is not present.
Web ranking report
This report gives you complete details about your Google page rank. Google uses link popularity as one of the measure to decide on your page rank. Quality inbound links can enhance the page rank (PR > 3). Google also uses an algorithm called the Page Rank to finalize on the page rank for the pages that match the search keyword.
Link Popularity Report
This report is considered as a valuable while dealing with the visibility of the web page in top search engines. Websites requires atleast one incoming links in order to be indexed by the some search engines, else they are sure to be left out without being indexed. This report gives you information of number of inbound links with top search engines, link partners and directories.
Keyword position report (SERP)
SERPs - Search Engine Results Positions for keywords are clearly known from this report. It measures the position of keywords in top search engines by using the rankings given to the web page by the search engines while optimi
Interactive web design and development with search engine optimization assures you better page rankings and increase the number of visitors to the site. Realizing that Search Engine Optimization needs to be the objective of web development and implementation process, following are the key phases and process of an SEO life cycle.
Keyword research & analysis
Keyword research & analysis acts as the basis of a website that is in need of heavy traffic from various search engines. The purpose of this research work is to finalize on effective keywords or key phrases using which a website needs to be marketed. Identifying the phrases that drive in high quality traffics from leading search engines to your site is the success of your research work. Identifying the related keywords to your site and analyzing their impact over your site’s traffic yields high ROI (return on investment)
Site analysis
Simply SEO analysis is not the only method to get your site on the top of search engines. It just gives you an overview of your website’s potential, areas of improvement, and the obstacles. With the ever-growing popularity of search engines and page ranks, the earlier you have your SEO analysis done, the safer you are. With commendable efforts you and convert your analysis to an appreciable marketing input.
Competitive analysis
You need to be attentive with the growth of your competitors, not just their growth – their strength, weakness, opportunities and threats (SWOT). Keeping an eye on your competitor’s keywords, its success, number of inbound links is very essential to compete and stay on the top.
Statistic analysis
Statistical analysis gives you partial information from what you need to know. It gives you the details of the country of your visitors, number of times they clicked on to your site, how long they were on to your site, etc. But the problem is that you might be receiving number of hits per day, but they might be visiting your site only for a few seconds.
META Tag Setup
We have a tag that is created in order to give the keywords, description details and other related information to spiders. It is invisible, and can be seen only by viewing the source of the page.
1. Meta Tags:
Meta tags are one of the most important for search engine BOTS; A proper Meta tags will get high priority on search engines. We analyze the Meta tags and generate Meta tags for each page on web site on keyword base.
2. Headers:
Search engines looks for header tags with relevant content and keywords based on your products and content of the page where web users looking for that. We generate header tags based on your keywords and content that suits for your product pages, so search engines like that pages where it found the header tags with good content and links
3. Alt Image Titles:
Image plays a good role in search results, most of the websites have many graphics but they are not in a way that search engine likes, we optimize your images and generate ALT titles which can increase your web page popularity on search engines.
4. Hyperlink Titles/ Anchor Text:
Textual Hyperlinks have a big role in World Wide Web. A hyperlink with meaningful keyword title in the link will always drive targeted traffic to the page within a web site. Good keyword title hyperlinks
Site content optimization
To have search engine visibility, you need to use keywords and phrases focusing your main targeted audience’s queries. You must ensure that these words frequently used in your page and is quite prominently seen. Too much of these used can appear to be a Spam.
HTML code optimization (optional)
Use a clean HTML code using CSS styles. They benefit you, by enabling you to place the styles in the external files thus reducing the size of the page and improving the update format by reducing file size and fast updation. Simply updating the external CSS style file would give you the changes all over the site.
Descriptive site map creation
A sitemap has all the links to all pages of the site. Navigation is simpler for you and the search engine to crawl, thus ensuring that all pages are found.
Search Engine submission (free search engines)
A term used for registration of the website with the search engines.
Link exchange page creation
Link exchange pages are for exchanging links between high quality websites. It is called as reciprocal link exchange page.
Link Exchange Process:
Reciprocal.
It is the process of exchanging links based on some agreement between two trusted websites who shares the same business interest with an aim of increase website traffic and link popularity.
One-Way:
It is the process of link building where link is built with some website on their interest, without getting connected back to that website. It is also called inbound link, which is highly important for link popularity.
Directory Link:
It is the process of building a link with few well-known directories like Yahoo.dir, MSN and business.com in order to find niche directories.
Authority Link:
It relate to building link with related websites. It can be done for good search engine ranking, increasing link popularity and attracting more traffic to self-owned website.
Link Popularity campaign
Number of incoming links or the outgoing links for your site from various sites and directories is known as link popularity. Directories can include Business directory, Web directory and links from sites with articles can also add to this popularity evaluation.
Link popularity is achieved when you add links to various search engines, websites and directories. It is popularly known as link building. Greater the number of incoming or inbound links, greater the page rank and page popularity.
Campaign duration (Maintenance)
Many organizations feel that once their site has been optimized, then their work over the site optimization is complete, while actually there is much more. They do not realize that the search engines keep changing their algorithms at regular intervals, hence having tremendous impact over your site’s rank and position. You need to realize that a SEO campaign / maintenance is an ongoing process that needs to be monitored regularly to have a competitive edge and reach your targeted results using your specific keywords.
SEO Maintenance Service include:
· Keyword monitoring
· Web Statistics
· Log Tracking
· Website rank monitoring
· Re-optimization of few keywords (optional)
Without these services, your site’s position can slowly get down in the search engine results. It continuously keeps you above your competitor, while they are continuously trying to push you down the various search results. This can happen very easily, or can also not happen at all.
Monitor search engine & directory submissions
Monitoring and Identifying added links whether back link is present or not. Deleting if it is not present.
Web ranking report
This report gives you complete details about your Google page rank. Google uses link popularity as one of the measure to decide on your page rank. Quality inbound links can enhance the page rank (PR > 3). Google also uses an algorithm called the Page Rank to finalize on the page rank for the pages that match the search keyword.
Link Popularity Report
This report is considered as a valuable while dealing with the visibility of the web page in top search engines. Websites requires atleast one incoming links in order to be indexed by the some search engines, else they are sure to be left out without being indexed. This report gives you information of number of inbound links with top search engines, link partners and directories.
Keyword position report (SERP)
SERPs - Search Engine Results Positions for keywords are clearly known from this report. It measures the position of keywords in top search engines by using the rankings given to the web page by the search engines while optimi
User-agent: *
Disallow:
Robot.txtSave method
SEO PROCESS FOR NEW WEBSITES
SEO PROCESS FOR NEW WEBSITES
Step-1: Get the suggested keywords from clients:
We ask the client to send the most relevant keywords, key-phrases and key-terms for their website promotion.
Step-2: Keyword Frequency Report, Keyword Suggestions and Final Keywords:
We create a report on the frequency of the usage of keywords suggested by the client. That is we find out how many times your keyword was used on the Internet. Our SEO experts also study your site, your competitors site and present some keywords that we feel are relevant to your site.
Keyword Density: Determine the percentage of specific keywords on your company website. Generally Keyword Density should be between 2% to 8%
Step-3: Select Web-pages for optimization:
We select the web-pages for optimization from your website. Your site may have 50-60 pages but based on your package, we select the most important and relevant pages for optimization.
Step-4: Meta Tags Development:
META tags are a very important HTML component if you wish to achieve good search engine performance. META tags contain title, description, and keywords for the relevant web pages. Once the Meta tags are created, we upload it on the relevant web pages. Configuration of image Alts Tags, and Link Anchor Tags.
Step-5: Content Optimization:
Based on your keyword, we create small 3-4 lines of text and we ask you to add on the pages we want to optimize.
Step-6: Adding Link To Search Engines and Directories - General
We add your site in the search engines and directories owned by FSL. This allows you to get traffic from our site and also build your link popularity.
Step-7: Reciprocal Link Exchange
We also get you reciprocal links from sites outside FSL. This reciprocal links create a widespread link-popularity for you. And we give suggestions for internal link structure.
Step-8: Robots Text File (robots.txt)
The robots.txt file is the first thing that a search engine looks for in your root directory, as it indicates which files you do not want the robot to crawl and which files you do not allow to be indexed in the search engines.
Step-9: Sandbox Effect - Sandbox Theory - Sandbox Filter
The Sandbox theory, or Sandbox effect as it has become known in the SEO world, is a dampening filter that is applied to new websites. It usually lasts for between two and six months from the site's launch date. It's not unusual for a new website to enter the SERPs (search engine results pages), for a couple of weeks and then drop out of the search engine rankings completely, so if it happens to your new website - don't panic!
Step-9: Flash Is Not SEO Friendly
The most compelling reason is that Search Engines cannot read flash. This creates a major problem when your index page is a flash movie, for example, as the search engine spiders cannot negotiate their way around your site, resulting in your site possibly being ignored altogether. For this we don’t prefer to use flash.
Step-10: Eliminate HTML Coding Errors
One of the foundations of Ethical Search Engine Optimization is ensuring that there are no coding errors and that the HTML code that runs behind the page is 100% accurate.
Frontlinesfot go through the process of re-writing website pages in CSS Layout, taking JavaScript to external files and changing all depreciated code to W3c compliant CSS.
· Meta Tags: answer is simple - keywords, description, content-type and title. Any other Meta tags are of no value and simply make the code longer and heavier.
· Fundamental HTML Code: There are two tags that should be in your code to recognize that it is a page. A head tag and a body tag. The head tags it crucial to hold the meta tags. However the page still renders if you have a head and no body tags, although will not be W3c compliant.
· Effects of HTML Coding Errors: You may have the best content in your genre, however, if, for example, you don't have a page title and Meta tags to back it up, the search engines do not know what the page is about and will give the page no relevance.
Step-11: GOOGLE XML SITEMAP:
We will create xml site map and submit to google to crawl all the pages.
Step-1: Get the suggested keywords from clients:
We ask the client to send the most relevant keywords, key-phrases and key-terms for their website promotion.
Step-2: Keyword Frequency Report, Keyword Suggestions and Final Keywords:
We create a report on the frequency of the usage of keywords suggested by the client. That is we find out how many times your keyword was used on the Internet. Our SEO experts also study your site, your competitors site and present some keywords that we feel are relevant to your site.
Keyword Density: Determine the percentage of specific keywords on your company website. Generally Keyword Density should be between 2% to 8%
Step-3: Select Web-pages for optimization:
We select the web-pages for optimization from your website. Your site may have 50-60 pages but based on your package, we select the most important and relevant pages for optimization.
Step-4: Meta Tags Development:
META tags are a very important HTML component if you wish to achieve good search engine performance. META tags contain title, description, and keywords for the relevant web pages. Once the Meta tags are created, we upload it on the relevant web pages. Configuration of image Alts Tags, and Link Anchor Tags.
Step-5: Content Optimization:
Based on your keyword, we create small 3-4 lines of text and we ask you to add on the pages we want to optimize.
Step-6: Adding Link To Search Engines and Directories - General
We add your site in the search engines and directories owned by FSL. This allows you to get traffic from our site and also build your link popularity.
Step-7: Reciprocal Link Exchange
We also get you reciprocal links from sites outside FSL. This reciprocal links create a widespread link-popularity for you. And we give suggestions for internal link structure.
Step-8: Robots Text File (robots.txt)
The robots.txt file is the first thing that a search engine looks for in your root directory, as it indicates which files you do not want the robot to crawl and which files you do not allow to be indexed in the search engines.
Step-9: Sandbox Effect - Sandbox Theory - Sandbox Filter
The Sandbox theory, or Sandbox effect as it has become known in the SEO world, is a dampening filter that is applied to new websites. It usually lasts for between two and six months from the site's launch date. It's not unusual for a new website to enter the SERPs (search engine results pages), for a couple of weeks and then drop out of the search engine rankings completely, so if it happens to your new website - don't panic!
Step-9: Flash Is Not SEO Friendly
The most compelling reason is that Search Engines cannot read flash. This creates a major problem when your index page is a flash movie, for example, as the search engine spiders cannot negotiate their way around your site, resulting in your site possibly being ignored altogether. For this we don’t prefer to use flash.
Step-10: Eliminate HTML Coding Errors
One of the foundations of Ethical Search Engine Optimization is ensuring that there are no coding errors and that the HTML code that runs behind the page is 100% accurate.
Frontlinesfot go through the process of re-writing website pages in CSS Layout, taking JavaScript to external files and changing all depreciated code to W3c compliant CSS.
· Meta Tags: answer is simple - keywords, description, content-type and title. Any other Meta tags are of no value and simply make the code longer and heavier.
· Fundamental HTML Code: There are two tags that should be in your code to recognize that it is a page. A head tag and a body tag. The head tags it crucial to hold the meta tags. However the page still renders if you have a head and no body tags, although will not be W3c compliant.
· Effects of HTML Coding Errors: You may have the best content in your genre, however, if, for example, you don't have a page title and Meta tags to back it up, the search engines do not know what the page is about and will give the page no relevance.
Step-11: GOOGLE XML SITEMAP:
We will create xml site map and submit to google to crawl all the pages.
Search Engine Optimization(1)
Search Engine Optimization
Search Engine Optimization (SEO), also known as Search Engine Placement or Search Engine Marketing (SEM), is a process of attaining a high ranking in search engines by changing the site's code to make it more search engine compatible. Search Engine Optimization is only starting to catch on in global as companies begin to recognize the importance of search engines as a cost-effective channel. SEO basically a plan implemented to increase a sites visibility. It mainly involves selecting keywords that will generate the targeted traffic, researching search engine policies and guidelines, and most importantly understanding the customer
It is critical for any company to take into consideration how well its Web site will rank in the most important search engines and directories. There are many various but deliberate measures that a company must undertake in order to maximize their web site’s potential for success in search engines and directories. These measures, which produce concrete results, comprise the very heart of search engine optimization. Many companies underestimate the importance of search engines and fail to understand the ranking process so they end up ignoring what may be the most crucial ingredient of Internet marketing strategy.
SEO Benefits:
· Increased website traffic
· Increased leads/sales
· Wider target market-global market
· Lower marketing costs
· Dominate your competition/competitors
HOW INTERNET USERS FIND WEBSITES
SEARCH ENGINES 81%
LINK FROM ANOTHER SITE 59%
Viral marketing 56%
TV's 48%
Guess URL 41%
Online advertising 20%
Radio 19%
Direct Mail / E-mail marketing 16%
Source from w3c.org and searchengines.com (21-08-2004)
SEARCH ENGINE MARKET SHARE
GOOGLE 72.4%
YAHOO 46.1%
MSN 18%
AOL 3.8%
LYCOS 2.2%
ALTAVISTA 1.7%
ASK JAAVES 1.7%
ALLTHEWEB 1.6%
NUMBER OF SEARCHES PER DAY
GOOGLE 284 Million
YAHOO 172 Million
OVERTURE 167 Million
LOOKSMART 45 Million
FINDWHAT 33 Million
ASK JAAVES 20 Million
ALLTHEWEB 8 Million
1. SEARCH ENGINE COMPATIBILITY REVIEW
Conducting detail analysis of your existing website's search engine compatibility in terms of HTML design, page extensions, link popularity, title and META tags, browser compatibility, link popularity, body text, ALT IMG tags, page load time, and dead links. We then provide a detailed report with recommendations based on your findings. We then work closely with you to ensure that we tailor our website optimization services to your exact needs.
2. SEARCH ENGINE COMPATIBLE WEB DESIGN
If your existing website was designed without SEO in mind, we can re-design or revamp your existing website source code to suit the search engine's requirements. These would include modification of source code, removal of frames and flash, renaming of files and directories, as well as incorporating a sitemap, etc.
3. KEYWORD RESEARCH & CONSULTATION
We undertake extensive keyword research to determine what people are typing into search engines to find products and services similar to yours. We also look at your competitor's sites to find search terms they are using. Using specialist software, we analyze the resulting search keywords and phrases for performance and determine how many other sites are competing for high ranking with the same terms. We then provide you with a list of search terms especially tailored for your site, in order of potential ranking performance on the various engines. Working closely with you, we revise and streamline the list to come up with four or five priority search terms for each page being optimized.
4. SEARCH ENGINE COPYWRITING
One of the most crucial steps of any website optimization for search engines, this is when we take a look at your existing site copy and with your input, our professional copywriter makes changes to ensure it is both search engine compatible and viewer friendly. This can include additions of keywords and phrases to your existing body text, or the drafting of entirely new body text for various pages, to ensure ranking relevancy and content satisfying to both search engine and viewer.
5. TITLE & META TAGS DEVELOPMENT
At this stage we draft tailored TITLE and META tags for each being optimized, utilizing your prioritized search terms. The tags are they run through testing software to check for search engine effectiveness and ranking potential across a range of search engines.
6. LINK POPULARITY MANAGEMENT
A highly recommended phase in the Search Engine Optimization process is a link building campaign to help improve your site's link popularity, an important factors in the ranking algorithms of many major search engines these days (particularly GOOGLE).
7. THIS WOULD INCLUDE
· Researching and locating top sites in your niche market that are highly relevant to their target audience and have excellent linking potential
· Working closely with you to select the most relevant sites to exchange links with.
· Contacting and request reciprocal links from each of the target sites individually.
" This is a time-consuming process that must be done manually, one at a time. There are no shortcuts and no automated software is ever recommended. The goal is to establish a professional, search engine friendly and mutually beneficial relationship on your behalf with the right link partners for your business."
8. ORGANIC SEARCH SUBMISSION
We will submit all of the pages on that your are optimized to the most important search engines such as GOOLE, Yahoo, ALLTHEWEB, ALTAVISTA, ASK JEEEVES, Lycos and MSN. Professional search engine submissions will be made to engines and directories where your site is not already listed. Once your site has been submitted to search engines and directories, you must be patient! Keep in mind that search engines can take anywhere between one and 12 weeks to list your site, so you may not notice ranking improvements for a few weeks.
9. PAID DIRECTORY SUBMISSION
Apart from search engines, other important places that offer a web site submission services are search directories. The most important directory on the Internet to have your site listed in is undoubtedly, Yahoo! . Yahoo! Is still the most widely used search directory on the Internet, with an estimated 70% of the search market? Another popular search directory is LOOKSMART. While not as popular as Yahoo! LOOKSMART is somewhat important because their database feeds other major search engines and portals including MSN, IWON and ALTAVISTA
Unfortunately, if you run any type of commercial web site, there is no way to use the submission services of either of these directories except via their express search engine submission options. We strongly recommend you pay to submit your site to Yahoo! As part of your web site promotion campaign. It will pay for itself very quickly! As for LOOKSMART, well, they have changed into a pay per click model. Whether or not you submit your site to LOOKSMART will depend on hoe important traffic from their partners is to your site.
10. PAY-PER-CLICK MANAGEMENT
These days, most search engines and directories have a Pay For Performance (PFP) or Pay Per Click (PPC) element to them. These paid services are a way of promoting your site by paying for the extra exposure, rather than relying solely on your site's
Search engine ranking as determined by the search engine compatibility of your site design.
The extra exposure can include having your site listed above the normal search listings under "sponsored matches" or "featured listings", or via specially designed text ads that display when your target keywords or phrases are searched on. If you don't have search engine compatible sites, or that don't have the time or budget to implement a traditional search engine optimization campaign to obtain high ranking, PPC options can be good solutions to increasing site traffic quickly. These options are also an excellent choice when used in combination with a search engine optimization campaign to achieve maximum exposure and larger traffic volumes.
11. SEO MAINTENANCE & REPORTING
To ensure up to date listings, we monitor your site ranking every month for 6 to 12 months and each month, where there is a significant drop in ranking or your URL has disappeared from the index, your site is resubmitted to the relevant search engine or directory. We do this very carefully, so as not to cause your site any ranking penalties from over submission. We will also "tweak" your META tags from time to time during the duration of the contract, to ensure your target search terms keep ranking well.
Depending on your chosen package, we supply monthly search engine ranking reports for you to track improvements for your site on main search engines and directories for chose search terms for 6 or 12 months. You will receive a report monthly for the term of your contact. Keep in mind that search engines an take anywhere between one and 12 weeks to list your site, so you may not notice improvements for a few weeks.
Search Engine Optimization (SEO), also known as Search Engine Placement or Search Engine Marketing (SEM), is a process of attaining a high ranking in search engines by changing the site's code to make it more search engine compatible. Search Engine Optimization is only starting to catch on in global as companies begin to recognize the importance of search engines as a cost-effective channel. SEO basically a plan implemented to increase a sites visibility. It mainly involves selecting keywords that will generate the targeted traffic, researching search engine policies and guidelines, and most importantly understanding the customer
It is critical for any company to take into consideration how well its Web site will rank in the most important search engines and directories. There are many various but deliberate measures that a company must undertake in order to maximize their web site’s potential for success in search engines and directories. These measures, which produce concrete results, comprise the very heart of search engine optimization. Many companies underestimate the importance of search engines and fail to understand the ranking process so they end up ignoring what may be the most crucial ingredient of Internet marketing strategy.
SEO Benefits:
· Increased website traffic
· Increased leads/sales
· Wider target market-global market
· Lower marketing costs
· Dominate your competition/competitors
HOW INTERNET USERS FIND WEBSITES
SEARCH ENGINES 81%
LINK FROM ANOTHER SITE 59%
Viral marketing 56%
TV's 48%
Guess URL 41%
Online advertising 20%
Radio 19%
Direct Mail / E-mail marketing 16%
Source from w3c.org and searchengines.com (21-08-2004)
SEARCH ENGINE MARKET SHARE
GOOGLE 72.4%
YAHOO 46.1%
MSN 18%
AOL 3.8%
LYCOS 2.2%
ALTAVISTA 1.7%
ASK JAAVES 1.7%
ALLTHEWEB 1.6%
NUMBER OF SEARCHES PER DAY
GOOGLE 284 Million
YAHOO 172 Million
OVERTURE 167 Million
LOOKSMART 45 Million
FINDWHAT 33 Million
ASK JAAVES 20 Million
ALLTHEWEB 8 Million
1. SEARCH ENGINE COMPATIBILITY REVIEW
Conducting detail analysis of your existing website's search engine compatibility in terms of HTML design, page extensions, link popularity, title and META tags, browser compatibility, link popularity, body text, ALT IMG tags, page load time, and dead links. We then provide a detailed report with recommendations based on your findings. We then work closely with you to ensure that we tailor our website optimization services to your exact needs.
2. SEARCH ENGINE COMPATIBLE WEB DESIGN
If your existing website was designed without SEO in mind, we can re-design or revamp your existing website source code to suit the search engine's requirements. These would include modification of source code, removal of frames and flash, renaming of files and directories, as well as incorporating a sitemap, etc.
3. KEYWORD RESEARCH & CONSULTATION
We undertake extensive keyword research to determine what people are typing into search engines to find products and services similar to yours. We also look at your competitor's sites to find search terms they are using. Using specialist software, we analyze the resulting search keywords and phrases for performance and determine how many other sites are competing for high ranking with the same terms. We then provide you with a list of search terms especially tailored for your site, in order of potential ranking performance on the various engines. Working closely with you, we revise and streamline the list to come up with four or five priority search terms for each page being optimized.
4. SEARCH ENGINE COPYWRITING
One of the most crucial steps of any website optimization for search engines, this is when we take a look at your existing site copy and with your input, our professional copywriter makes changes to ensure it is both search engine compatible and viewer friendly. This can include additions of keywords and phrases to your existing body text, or the drafting of entirely new body text for various pages, to ensure ranking relevancy and content satisfying to both search engine and viewer.
5. TITLE & META TAGS DEVELOPMENT
At this stage we draft tailored TITLE and META tags for each being optimized, utilizing your prioritized search terms. The tags are they run through testing software to check for search engine effectiveness and ranking potential across a range of search engines.
6. LINK POPULARITY MANAGEMENT
A highly recommended phase in the Search Engine Optimization process is a link building campaign to help improve your site's link popularity, an important factors in the ranking algorithms of many major search engines these days (particularly GOOGLE).
7. THIS WOULD INCLUDE
· Researching and locating top sites in your niche market that are highly relevant to their target audience and have excellent linking potential
· Working closely with you to select the most relevant sites to exchange links with.
· Contacting and request reciprocal links from each of the target sites individually.
" This is a time-consuming process that must be done manually, one at a time. There are no shortcuts and no automated software is ever recommended. The goal is to establish a professional, search engine friendly and mutually beneficial relationship on your behalf with the right link partners for your business."
8. ORGANIC SEARCH SUBMISSION
We will submit all of the pages on that your are optimized to the most important search engines such as GOOLE, Yahoo, ALLTHEWEB, ALTAVISTA, ASK JEEEVES, Lycos and MSN. Professional search engine submissions will be made to engines and directories where your site is not already listed. Once your site has been submitted to search engines and directories, you must be patient! Keep in mind that search engines can take anywhere between one and 12 weeks to list your site, so you may not notice ranking improvements for a few weeks.
9. PAID DIRECTORY SUBMISSION
Apart from search engines, other important places that offer a web site submission services are search directories. The most important directory on the Internet to have your site listed in is undoubtedly, Yahoo! . Yahoo! Is still the most widely used search directory on the Internet, with an estimated 70% of the search market? Another popular search directory is LOOKSMART. While not as popular as Yahoo! LOOKSMART is somewhat important because their database feeds other major search engines and portals including MSN, IWON and ALTAVISTA
Unfortunately, if you run any type of commercial web site, there is no way to use the submission services of either of these directories except via their express search engine submission options. We strongly recommend you pay to submit your site to Yahoo! As part of your web site promotion campaign. It will pay for itself very quickly! As for LOOKSMART, well, they have changed into a pay per click model. Whether or not you submit your site to LOOKSMART will depend on hoe important traffic from their partners is to your site.
10. PAY-PER-CLICK MANAGEMENT
These days, most search engines and directories have a Pay For Performance (PFP) or Pay Per Click (PPC) element to them. These paid services are a way of promoting your site by paying for the extra exposure, rather than relying solely on your site's
Search engine ranking as determined by the search engine compatibility of your site design.
The extra exposure can include having your site listed above the normal search listings under "sponsored matches" or "featured listings", or via specially designed text ads that display when your target keywords or phrases are searched on. If you don't have search engine compatible sites, or that don't have the time or budget to implement a traditional search engine optimization campaign to obtain high ranking, PPC options can be good solutions to increasing site traffic quickly. These options are also an excellent choice when used in combination with a search engine optimization campaign to achieve maximum exposure and larger traffic volumes.
11. SEO MAINTENANCE & REPORTING
To ensure up to date listings, we monitor your site ranking every month for 6 to 12 months and each month, where there is a significant drop in ranking or your URL has disappeared from the index, your site is resubmitted to the relevant search engine or directory. We do this very carefully, so as not to cause your site any ranking penalties from over submission. We will also "tweak" your META tags from time to time during the duration of the contract, to ensure your target search terms keep ranking well.
Depending on your chosen package, we supply monthly search engine ranking reports for you to track improvements for your site on main search engines and directories for chose search terms for 6 or 12 months. You will receive a report monthly for the term of your contact. Keep in mind that search engines an take anywhere between one and 12 weeks to list your site, so you may not notice improvements for a few weeks.
Wednesday, February 13, 2008
Search engine optimization
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indexes.
The initialism "SEO" can also refer to "search engine optimizers", a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.
History
Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all a webmaster needed to do was submit a page, or URL, to the various engines which would send a spider to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed.[1] The process involves a search engine spider downloading a page and storing it on the search engine's own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words and all links the page contains, which are then placed into a scheduler for crawling at a later date.
Site owners started to recognize the value of having their sites highly ranked and visible in search engine results. According to industry analyst Danny Sullivan, the earliest known use of the phrase "search engine optimization" was a spam message posted on Usenet on July 26, 1997.[2]
Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. Meta-tags provided a guide to each page's content. But using meta data to index pages was found to be less than reliable because the webmaster's account of keywords in the meta tag were not truly relevant to the site's actual keywords. Inaccurate, incomplete, and inconsistent data in meta tags caused pages to rank for irrelevant searches.[3] Web content providers also manipulated a number of attributes within the HTML source of a page in an attempt to rank well in search engines.[4]
By relying so much on factors exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate.
Graduate students at Stanford University, Larry Page and Sergey Brin developed "backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.[5] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random surfer.
Google opens headquarters in Buenos Aires, Argentina
Google opens headquarters in Buenos Aires, Argentina
Page and Brin founded Google in 1998. Google attracted a loyal following among the growing number of Internet users, who liked its simple design.[6] Off-page factors such as PageRank and hyperlink analysis were considered, as well as on-page factors, to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaining PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.[7]
To reduce the impact of link schemes, as of 2007, search engines consider a wide range of undisclosed factors for their ranking algorithms. Google says it ranks sites using more than 200 different signals.[8] The three leading search engines, Google, Yahoo and Microsoft's Live Search, do not disclose the algorithms they use to rank pages. Notable SEOs, such as Rand Fishkin, Barry Schwartz, Aaron Wall and Jill Whalen, have studied different approaches to search engine optimization, and have published their opinions in online forums and blogs.[9][10] SEO practitioners may also study patents held by various search engines to gain insight into the algorithms.[11]
Webmasters and search engines
By 1997 search engines recognized that some webmasters were making efforts to rank well in their search engines, and even manipulating the page rankings in search results. Early search engines, such as Infoseek, adjusted their algorithms to prevent webmasters from manipulating rankings by stuffing pages with excessive or irrelevant keywords.[12]
Due to the high marketing value of targeted search results, there is potential for an adversarial relationship between search engines and SEOs. In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web,[13] was created to discuss and minimize the damaging effects of aggressive web content providers.
SEO companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal profiled a company, Traffic Power, that allegedly used high-risk techniques and failed to disclose those risks to its clients.[14] Wired magazine reported that the same company sued blogger Aaron Wall for writing about the ban.[15] Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.[16]
Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences and seminars. In fact, with the advent of paid inclusion, some search engines now have a vested interest in the health of the optimization community. Major search engines provide information and guidelines to help with site optimization.[17][18][19] Google has a Sitemaps program[20] to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website. Yahoo! Site Explorer provides a way for webmasters to submit URLs, determine how many pages are in the Yahoo! index and view link information.[21]
Getting indexed
The leading search engines, Google, Yahoo! and Microsoft, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click.[22] Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results.[23] Yahoo's paid inclusion program has drawn criticism from advertisers and competitors.[24] Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review.[25] Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that aren't discoverable by automatically following links.[26]
Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.[27]
Preventing indexing
Main article: Robots Exclusion Standard
To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots. When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed, and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.[28]
White hat versus black hat
SEO techniques are classified by some into two broad categories: techniques that search engines recommend as part of good design, and those techniques that search engines do not approve of and attempt to minimize the effect of, referred to as spamdexing. Some industry commentators classify these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO.[29] White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanantly once the search engines discover what they are doing.[30]
An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines[31][17][18][19] are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see.
White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility,[32] although the two are not identical.
Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.
Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review.
One infamous example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices.[33] Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's list.[34]
As a marketing strategy
Eye tracking studies have shown that searchers scan a search results page from top to bottom and left to right (for left to right languages), looking for a relevant result. Placement at or near the top of the rankings therefore increases the number of searchers who will visit a site.[35] However, more search engine referrals does not guarantee more sales. SEO is not necessarily an appropriate strategy for every website, and other Internet marketing strategies can be much more effective, depending on the site operator's goals.[36]A successful Internet marketing campaign may drive organic search results to pages, but it also may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their successes, and improving a site's conversion rate.[37]
SEO may generate a return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.[38] It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic.[39] A top ranked SEO blog Seomoz.org[40] has reported, "Search marketers, in a twist of irony, receive a very small share of their traffic from search engines." Instead, their main sources of traffic are links from other websites.[41]
International markets
A Baidu search results page
A Baidu search results page
The search engines' market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches.[42] In markets outside the United States, Google's share is often larger, and Google remains the dominant search engine worldwide as of 2007.[43] As of 2006, Google held about 40% of the market in the United States, but Google had an 85-90% market share in Germany.[44] While there were hundreds of SEO firms in the US at that time, there were only about five in Germany.[44]
In Russia the situation is reversed. Local search engine Yandex controls 50% of the paid advertising revenue, while Google has less than 9%.[45] In China, Baidu continues to lead in market share, although Google has been gaining share as of 2007.[46]
Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language.[44]
Legal precedents
In 2002, SearchKing filed suit in an Oklahoma court against the search engine Google. SearchKing's claim was that Google's tactics to prevent spamdexing constituted an unfair business practice. In May 2003, the court pronounced a summary judgment in Google's favor.[47]
In March 2006, KinderStart.com, LLC filed a First Amendment complaint against Google and also attempted to include potential members of the class of plaintiffs in a class action.[48] The plaintiff's web site was removed from Google's index prior to the lawsuit and the amount of traffic to the site plummeted. On March 16, 2007 the United States District Court dismissed KinderStart's complaint without leave to amend, and partially granted Google's motion for Rule 11 sanctions against KinderStart's attorney, requiring him to pay part of Google's legal expenses.[49][50]
See also
* Exclusion standards: robots exclusion standard (robots.txt), meta elements, nofollow (link attribute)
* Related marketing topics: internet marketing, affiliate marketing, email marketing, display advertising, web analytics
* Search marketing related topics: search engine marketing, social media optimization, paid inclusion, pay per click (PPC), Google bomb
* Search engine spam: spamdexing, web scraping, scraper site, link farm, Free For All link page
* Wikipedia pages: FAQs for Businesses, Wikipedia:Search engine optimization, Evaluating internet sources
* Linking: link popularity, link farm, nofollow, link exchange, reciprocal link, multiway linking, link exchange network, backlink
* Other: landing page, IP delivery, Landing page optimization, Human search engine, Stop words, Poison words
Major search engines
* Google
* Yahoo!
* Live Search by Microsoft, formerly MSN
* Ask.com, formerly Ask Jeeves
SEO organizations
* Search Engine Marketing Professional Organization
The Search Engine Marketing Professional Organization (SEMPO) is an industry organization for search engine marketing firms. A non-profit professional association, SEMPO was formed in 2003, to promote search engine marketing and provide educational resources to members and consumers.
Founding members
The organization was started by the following individuals who formed the original of Board of Directors:
* Barbara Coll (WebMama.com Inc)
* Dana Todd (SiteLab International Inc.)
* Kevin Lee (Did-It)
* Noel McMichael of (Marketleap, later acquired by Digital Impact)
* Christine Churchill (KeyRelevance)
* Fredrick Marckini (iProspect)
* Jessie Stricchiola (Alchemist Media)
* Brett Tabke of WebMasterWorld was added as a Board Member soon after the launch of the association.
Danny Sullivan (formerly from Search Engine Watch) was briefly on the founding Board of Directors, then served on the original Board of Advisors, along with Chris Sherman of Search Day, Dan Boberg from Overture, Chris LaSala from Google and Safa Rashtchy of Piper Jaffray.
Information and Activities
* Represents over 500 companies globally through initiatives to support a general mission of outreach and education, to expand and influence the growing search engine marketing (SEM) industry.
* Provides free information as a public service, such as research, case studies, "webinars" and learning materials for search engine marketing.
* Has an SEO/SEM Job Board which is open to the public. Only members can post jobs however.
* Launched new SEMPO Institute for search marketing training courses.
* A way to get involved with other members of the SEM community worldwide, and further the mission of the maturing search engine marketing industry.
* Committees include Research, Education, Global Working Groups, and Metrics/Standards are open to all members, are working on a large number of activities and issues.
* SEMPO's Annual State of the Search Market Survey is widely referenced by press and industry analysts, and is one of the largest research benchmarking studies of SEM in the North America market.
Please be Aware:
* SEMPO states on their site that "Membership in SEMPO is not a guarantee of a particular firm's capabilities, nor does it signify industry approval or disapproval of their practices."
* They also state "SEMPO is an industry organization designed to promote search engine marketing in general..."
* Further research on their website would indicate significant income may be derived from selling memberships and education about search engine marketing.
Notable SEOs
* Category:Search engine optimization consultants
Search engine representatives
* Dan Crow, Google
* Matt Cutts, Google
* Adam Lasnik, Google
* Jeremy Zawodny, Yahoo!
* Gary Price, Ask
For Any Enquiries :it_bussnes@yahoo.co.in
As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indexes.
The initialism "SEO" can also refer to "search engine optimizers", a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.
History
Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all a webmaster needed to do was submit a page, or URL, to the various engines which would send a spider to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed.[1] The process involves a search engine spider downloading a page and storing it on the search engine's own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words and all links the page contains, which are then placed into a scheduler for crawling at a later date.
Site owners started to recognize the value of having their sites highly ranked and visible in search engine results. According to industry analyst Danny Sullivan, the earliest known use of the phrase "search engine optimization" was a spam message posted on Usenet on July 26, 1997.[2]
Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. Meta-tags provided a guide to each page's content. But using meta data to index pages was found to be less than reliable because the webmaster's account of keywords in the meta tag were not truly relevant to the site's actual keywords. Inaccurate, incomplete, and inconsistent data in meta tags caused pages to rank for irrelevant searches.[3] Web content providers also manipulated a number of attributes within the HTML source of a page in an attempt to rank well in search engines.[4]
By relying so much on factors exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate.
Graduate students at Stanford University, Larry Page and Sergey Brin developed "backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.[5] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random surfer.
Google opens headquarters in Buenos Aires, Argentina
Google opens headquarters in Buenos Aires, Argentina
Page and Brin founded Google in 1998. Google attracted a loyal following among the growing number of Internet users, who liked its simple design.[6] Off-page factors such as PageRank and hyperlink analysis were considered, as well as on-page factors, to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaining PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.[7]
To reduce the impact of link schemes, as of 2007, search engines consider a wide range of undisclosed factors for their ranking algorithms. Google says it ranks sites using more than 200 different signals.[8] The three leading search engines, Google, Yahoo and Microsoft's Live Search, do not disclose the algorithms they use to rank pages. Notable SEOs, such as Rand Fishkin, Barry Schwartz, Aaron Wall and Jill Whalen, have studied different approaches to search engine optimization, and have published their opinions in online forums and blogs.[9][10] SEO practitioners may also study patents held by various search engines to gain insight into the algorithms.[11]
Webmasters and search engines
By 1997 search engines recognized that some webmasters were making efforts to rank well in their search engines, and even manipulating the page rankings in search results. Early search engines, such as Infoseek, adjusted their algorithms to prevent webmasters from manipulating rankings by stuffing pages with excessive or irrelevant keywords.[12]
Due to the high marketing value of targeted search results, there is potential for an adversarial relationship between search engines and SEOs. In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web,[13] was created to discuss and minimize the damaging effects of aggressive web content providers.
SEO companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal profiled a company, Traffic Power, that allegedly used high-risk techniques and failed to disclose those risks to its clients.[14] Wired magazine reported that the same company sued blogger Aaron Wall for writing about the ban.[15] Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.[16]
Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences and seminars. In fact, with the advent of paid inclusion, some search engines now have a vested interest in the health of the optimization community. Major search engines provide information and guidelines to help with site optimization.[17][18][19] Google has a Sitemaps program[20] to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website. Yahoo! Site Explorer provides a way for webmasters to submit URLs, determine how many pages are in the Yahoo! index and view link information.[21]
Getting indexed
The leading search engines, Google, Yahoo! and Microsoft, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click.[22] Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results.[23] Yahoo's paid inclusion program has drawn criticism from advertisers and competitors.[24] Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review.[25] Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that aren't discoverable by automatically following links.[26]
Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.[27]
Preventing indexing
Main article: Robots Exclusion Standard
To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots. When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed, and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.[28]
White hat versus black hat
SEO techniques are classified by some into two broad categories: techniques that search engines recommend as part of good design, and those techniques that search engines do not approve of and attempt to minimize the effect of, referred to as spamdexing. Some industry commentators classify these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO.[29] White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanantly once the search engines discover what they are doing.[30]
An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines[31][17][18][19] are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see.
White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility,[32] although the two are not identical.
Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.
Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review.
One infamous example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices.[33] Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's list.[34]
As a marketing strategy
Eye tracking studies have shown that searchers scan a search results page from top to bottom and left to right (for left to right languages), looking for a relevant result. Placement at or near the top of the rankings therefore increases the number of searchers who will visit a site.[35] However, more search engine referrals does not guarantee more sales. SEO is not necessarily an appropriate strategy for every website, and other Internet marketing strategies can be much more effective, depending on the site operator's goals.[36]A successful Internet marketing campaign may drive organic search results to pages, but it also may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their successes, and improving a site's conversion rate.[37]
SEO may generate a return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.[38] It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic.[39] A top ranked SEO blog Seomoz.org[40] has reported, "Search marketers, in a twist of irony, receive a very small share of their traffic from search engines." Instead, their main sources of traffic are links from other websites.[41]
International markets
A Baidu search results page
A Baidu search results page
The search engines' market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches.[42] In markets outside the United States, Google's share is often larger, and Google remains the dominant search engine worldwide as of 2007.[43] As of 2006, Google held about 40% of the market in the United States, but Google had an 85-90% market share in Germany.[44] While there were hundreds of SEO firms in the US at that time, there were only about five in Germany.[44]
In Russia the situation is reversed. Local search engine Yandex controls 50% of the paid advertising revenue, while Google has less than 9%.[45] In China, Baidu continues to lead in market share, although Google has been gaining share as of 2007.[46]
Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language.[44]
Legal precedents
In 2002, SearchKing filed suit in an Oklahoma court against the search engine Google. SearchKing's claim was that Google's tactics to prevent spamdexing constituted an unfair business practice. In May 2003, the court pronounced a summary judgment in Google's favor.[47]
In March 2006, KinderStart.com, LLC filed a First Amendment complaint against Google and also attempted to include potential members of the class of plaintiffs in a class action.[48] The plaintiff's web site was removed from Google's index prior to the lawsuit and the amount of traffic to the site plummeted. On March 16, 2007 the United States District Court dismissed KinderStart's complaint without leave to amend, and partially granted Google's motion for Rule 11 sanctions against KinderStart's attorney, requiring him to pay part of Google's legal expenses.[49][50]
See also
* Exclusion standards: robots exclusion standard (robots.txt), meta elements, nofollow (link attribute)
* Related marketing topics: internet marketing, affiliate marketing, email marketing, display advertising, web analytics
* Search marketing related topics: search engine marketing, social media optimization, paid inclusion, pay per click (PPC), Google bomb
* Search engine spam: spamdexing, web scraping, scraper site, link farm, Free For All link page
* Wikipedia pages: FAQs for Businesses, Wikipedia:Search engine optimization, Evaluating internet sources
* Linking: link popularity, link farm, nofollow, link exchange, reciprocal link, multiway linking, link exchange network, backlink
* Other: landing page, IP delivery, Landing page optimization, Human search engine, Stop words, Poison words
Major search engines
* Yahoo!
* Live Search by Microsoft, formerly MSN
* Ask.com, formerly Ask Jeeves
SEO organizations
* Search Engine Marketing Professional Organization
The Search Engine Marketing Professional Organization (SEMPO) is an industry organization for search engine marketing firms. A non-profit professional association, SEMPO was formed in 2003, to promote search engine marketing and provide educational resources to members and consumers.
Founding members
The organization was started by the following individuals who formed the original of Board of Directors:
* Barbara Coll (WebMama.com Inc)
* Dana Todd (SiteLab International Inc.)
* Kevin Lee (Did-It)
* Noel McMichael of (Marketleap, later acquired by Digital Impact)
* Christine Churchill (KeyRelevance)
* Fredrick Marckini (iProspect)
* Jessie Stricchiola (Alchemist Media)
* Brett Tabke of WebMasterWorld was added as a Board Member soon after the launch of the association.
Danny Sullivan (formerly from Search Engine Watch) was briefly on the founding Board of Directors, then served on the original Board of Advisors, along with Chris Sherman of Search Day, Dan Boberg from Overture, Chris LaSala from Google and Safa Rashtchy of Piper Jaffray.
Information and Activities
* Represents over 500 companies globally through initiatives to support a general mission of outreach and education, to expand and influence the growing search engine marketing (SEM) industry.
* Provides free information as a public service, such as research, case studies, "webinars" and learning materials for search engine marketing.
* Has an SEO/SEM Job Board which is open to the public. Only members can post jobs however.
* Launched new SEMPO Institute for search marketing training courses.
* A way to get involved with other members of the SEM community worldwide, and further the mission of the maturing search engine marketing industry.
* Committees include Research, Education, Global Working Groups, and Metrics/Standards are open to all members, are working on a large number of activities and issues.
* SEMPO's Annual State of the Search Market Survey is widely referenced by press and industry analysts, and is one of the largest research benchmarking studies of SEM in the North America market.
Please be Aware:
* SEMPO states on their site that "Membership in SEMPO is not a guarantee of a particular firm's capabilities, nor does it signify industry approval or disapproval of their practices."
* They also state "SEMPO is an industry organization designed to promote search engine marketing in general..."
* Further research on their website would indicate significant income may be derived from selling memberships and education about search engine marketing.
Notable SEOs
* Category:Search engine optimization consultants
Search engine representatives
* Dan Crow, Google
* Matt Cutts, Google
* Adam Lasnik, Google
* Jeremy Zawodny, Yahoo!
* Gary Price, Ask
For Any Enquiries :it_bussnes@yahoo.co.in
The SEO Learning Life-cycle
I think the idea of breaking SEO down to the white hat and black hat camps really misses where the real divisions are. I believe that the biggest differences between SEOs are in their levels of experience, their honesty, their creativity, and how aggressive we are.
After search engines stop ranking brands that you worked hard to build it is easy to lose a bit of respect for them, especially if they promote what they would otherwise call spam if it wasn't in their network, and they rank a few of your sites that are so bad that you are a bit embarrassed to admit you own them. With that, I present the the SEO Learning Life-cycle, and things we might say as we progress along it :)
The Newbie SEO
Here is a person new to the market.
* follow search engine guidelines
* you don't want to get banned for spamming
* spammers get banned forever, and will never rank!!!
* I have been creating 10 high quality articles a day
* the best site ranks at the top
* everything is overpriced, you can learn everything you need from forums
* the search engine representative said ____ so it must be true
* I make $3 to $30 a day off AdSense!
A Search Optimizer With a Few Rankings
The excitement of a few top rankings is just setting in! Google has yet to burn down any of your websites.
* list your site in directories and submit articles and trade links
* make sure you submit to my high PageRank directory!!!! submissions are now 50% off
* you can learn most everything you need from forums
* AdSense is a great business model...I love AdSense
* keep creating content and building links it is only a matter of time until it ranks
* BTW...here is another high PageRank directory you can submit to
A Person With Many Top Search Engine Rankings
At this level you can afford to go to many conferences. After attending a few of them, you no longer care about rankings, you want results. You start patterning your actions after those who are making money, not those who are giving the same speech they gave 6 years ago, and not those who are popular but can't figure how to make money from their popularity.
* wow most of these rankings amount to nothing
* search is not as good as people claim it to be
* I better start tracking results a bit better
* wow these few pages make a lot...maybe i should make a few more pages targeting these terms, and rewrite these other pages to make them more conversion oriented
The Arrogant (Semi)Professional SEO
Here you start getting full of yourself a bit prematurely, but are profitable enough to get away with it, and ignorant enough that you don't know any better. Google has not burned down any of your sites yet, and if they did you figure those sites deserved what they got because they are low quality.
The sites you care about are of high quality though, and they will grow almost every month until one of them gets toasted.
* I am a professional SEO. I know this stuff. These are the rules
* We are better than everyone. We have the best content
* We don't buy links because we are white hat SEOs
* People link to us because we have the best content, as do our clients
* We don't make much from our rankings, but that is because we chose not to, because we are ethical
The Seasoned Pragmatic SEO
At this stage you are making more in a month than most people make in a year, spend most of your time working on your own sites, rarely do client work, are rather selective with the client work you are willing to take on. If you do much client work you created a business model that sells a product or a bulk low value services.
Google has helped you build at least one 6 figure a year income stream, and has also probably burned down at least one of them. Even if you think it was unfair, unjust, or unreasonable they taught you the value of paranoia, anonymity, and make you become much more aggressive and much more quiet about the projects you are working on.
You likely have partners, and the questions you ask at this level are no longer black and white, but are colored in shades of gray, and often framed from the perspective of how others will react to what you are doing.
Quality content once again becomes a myth, after you see some of your best information go nowhere, and some of your worst referenced all over the web. The realization that creating garbage that strokes someone's ego is more important than the quality of your content smacks you in the face. You become results oriented. Your marketing is better targeted than ad agencies or public relations firms could dream of creating. Some of your marketing is so effective that your sites get penalized because you got too many links too quick.
* It doesn't look like spam if everyone is talking about me.
* If something didn't work before, it probably isn't going to work again, but here is a quick test site I don't mind losing. If it does work how do I scale this idea commercially?
* What can I bolt onto this thin affiliate site to get it links? Here is our first feature article: 43 ways to get and use a credit card without actually having it registered to your real name
* How do I add enough value (without harming the conversion rate) to get this to pass a hand check?
* Some of those links from _____ pack more of a punch than you would think, but if everyone has too much information to act on any of it I am best off if I don't say anything. :)
* Does this bought link look like a bought link?
* Wow I can't believe how many links yahoo are buying, is my brand strong enough to get away with that?
* If my brand is not strong enough to buy links, then I will buy a few high ranking websites, just like all the big players are doing.
* Wow I can't believe my friend just cloned my site. And so did Google! Attacked from every angle!
* Why is that spammy site ranking? How can I leverage that exploit on someone else's authoritative domain, or if I use it on my own site, how can I do it without looking as spammiy as that did?
Every in-house SEO program follows a typical life cycle that has for main phases: Courtship, Honeymoon, Reality and Synergy. The duration of time it takes to get from Courtship to Synergy varies with each company, and it can also very for each division within a company.
Today’s in-house article will give you an overview of the in-house SEO life cycle so that you can predict the road ahead, minimize the severity of the Reality Phase and sail into Synergy as soon as possible.
The four phases of an in-house SEO life cycle
Courtship Phase. Your company wants to find the best candidate to start up the in-house SEO program. For companies in this infancy phase, you are looking for the best SEO candidate for the job. In this phase many companies realize they can’t afford Michael Jordan, but you can hire a great SEO leader. Once your SEO is hired, set up all of the right introductions for when they start.
Honeymoon Phase. The SEO is in place and everyone wants to talk about SEO. Recommendations come from all directions, and getting priorities is a breeze. This phase seems to last about 3-6 months, depending on the company. The biggest advice here is to make the most of your honeymoon, read up to maximize the potential of this phase and to minimize the impact of the next phases.
In-house SEO Life Cycle
Reality Phase. This is when it starts to get challenging internally. The shape of the upside bell curve can vary significantly for this phase. It can be deep and wide, or shallow and narrow. It all depends on the company, culture, how well you prep for this phase and how you handle the bumps along the way.
After speaking with other SEOs, this phase seems to be the most challenging for the more traditional companies, where the website is not the primary revenue channel and management is competing for prioritization of their projects. Dotcoms on the other hand seem to barely experience this phase, if at all, likely because search engine traffic is a part of the business model and SEO is of interest to everyone.
To make your Reality Phase as short as possible, focus on educating the team and pre-selling ideas so that resistance and opposition is caught and addressed, before you pitch ideas in a meeting. Most importantly, during this phase you want to nurture the relationships you built in the Honeymoon Phase by transforming your acquaintances into friends—friends want to help each other succeed.
If you are finding yourself in the Reality Phase with no end in sight, focus on the human side of SEO, the art of getting people to want to help SEO. A great kick-start to get you on the right track with IT is to implement over-coffees and other tips from Duane Forrester with Sports Direct, LLC. If the challenge seems to be getting management’s attention and buy-in, let the numbers do the selling. Laura Forbes with Christian Science Monitor has an interesting approach for increasing visibility for SEO—she gets SEO to boost KPIs that management is monitoring; when these numbers start to slip, she knows its time to make the sell for SEO.
Synergy Phase. You figured out what works at your company. You have reached this phase when SEO and other departments operate with synergy. You’re operating like a well-oiled machine with an established process that keeps SEO in the loop, with ideas going back-and-forth between SEO and other departments. You’ll have a few bumps here and there, but overall, life as the in-house SEO is very nice. When you reach this phase, it’s easy to get caught up with the busy work and let your relationships become a lower priority. Just remember the relationships are what got you here and their absence can send you back.
Where is my SEO team in the in-house SEO life cycle? Synergy, and it’s a beautiful place when you get here!
Jessica Bowman is the Director of SEO for Business.com and an independent consultant and author of the SEM / SEO In-house Blog. The In House column appears periodically at Search Engine Land.
After search engines stop ranking brands that you worked hard to build it is easy to lose a bit of respect for them, especially if they promote what they would otherwise call spam if it wasn't in their network, and they rank a few of your sites that are so bad that you are a bit embarrassed to admit you own them. With that, I present the the SEO Learning Life-cycle, and things we might say as we progress along it :)
The Newbie SEO
Here is a person new to the market.
* follow search engine guidelines
* you don't want to get banned for spamming
* spammers get banned forever, and will never rank!!!
* I have been creating 10 high quality articles a day
* the best site ranks at the top
* everything is overpriced, you can learn everything you need from forums
* the search engine representative said ____ so it must be true
* I make $3 to $30 a day off AdSense!
A Search Optimizer With a Few Rankings
The excitement of a few top rankings is just setting in! Google has yet to burn down any of your websites.
* list your site in directories and submit articles and trade links
* make sure you submit to my high PageRank directory!!!! submissions are now 50% off
* you can learn most everything you need from forums
* AdSense is a great business model...I love AdSense
* keep creating content and building links it is only a matter of time until it ranks
* BTW...here is another high PageRank directory you can submit to
A Person With Many Top Search Engine Rankings
At this level you can afford to go to many conferences. After attending a few of them, you no longer care about rankings, you want results. You start patterning your actions after those who are making money, not those who are giving the same speech they gave 6 years ago, and not those who are popular but can't figure how to make money from their popularity.
* wow most of these rankings amount to nothing
* search is not as good as people claim it to be
* I better start tracking results a bit better
* wow these few pages make a lot...maybe i should make a few more pages targeting these terms, and rewrite these other pages to make them more conversion oriented
The Arrogant (Semi)Professional SEO
Here you start getting full of yourself a bit prematurely, but are profitable enough to get away with it, and ignorant enough that you don't know any better. Google has not burned down any of your sites yet, and if they did you figure those sites deserved what they got because they are low quality.
The sites you care about are of high quality though, and they will grow almost every month until one of them gets toasted.
* I am a professional SEO. I know this stuff. These are the rules
* We are better than everyone. We have the best content
* We don't buy links because we are white hat SEOs
* People link to us because we have the best content, as do our clients
* We don't make much from our rankings, but that is because we chose not to, because we are ethical
The Seasoned Pragmatic SEO
At this stage you are making more in a month than most people make in a year, spend most of your time working on your own sites, rarely do client work, are rather selective with the client work you are willing to take on. If you do much client work you created a business model that sells a product or a bulk low value services.
Google has helped you build at least one 6 figure a year income stream, and has also probably burned down at least one of them. Even if you think it was unfair, unjust, or unreasonable they taught you the value of paranoia, anonymity, and make you become much more aggressive and much more quiet about the projects you are working on.
You likely have partners, and the questions you ask at this level are no longer black and white, but are colored in shades of gray, and often framed from the perspective of how others will react to what you are doing.
Quality content once again becomes a myth, after you see some of your best information go nowhere, and some of your worst referenced all over the web. The realization that creating garbage that strokes someone's ego is more important than the quality of your content smacks you in the face. You become results oriented. Your marketing is better targeted than ad agencies or public relations firms could dream of creating. Some of your marketing is so effective that your sites get penalized because you got too many links too quick.
* It doesn't look like spam if everyone is talking about me.
* If something didn't work before, it probably isn't going to work again, but here is a quick test site I don't mind losing. If it does work how do I scale this idea commercially?
* What can I bolt onto this thin affiliate site to get it links? Here is our first feature article: 43 ways to get and use a credit card without actually having it registered to your real name
* How do I add enough value (without harming the conversion rate) to get this to pass a hand check?
* Some of those links from _____ pack more of a punch than you would think, but if everyone has too much information to act on any of it I am best off if I don't say anything. :)
* Does this bought link look like a bought link?
* Wow I can't believe how many links yahoo are buying, is my brand strong enough to get away with that?
* If my brand is not strong enough to buy links, then I will buy a few high ranking websites, just like all the big players are doing.
* Wow I can't believe my friend just cloned my site. And so did Google! Attacked from every angle!
* Why is that spammy site ranking? How can I leverage that exploit on someone else's authoritative domain, or if I use it on my own site, how can I do it without looking as spammiy as that did?
Every in-house SEO program follows a typical life cycle that has for main phases: Courtship, Honeymoon, Reality and Synergy. The duration of time it takes to get from Courtship to Synergy varies with each company, and it can also very for each division within a company.
Today’s in-house article will give you an overview of the in-house SEO life cycle so that you can predict the road ahead, minimize the severity of the Reality Phase and sail into Synergy as soon as possible.
The four phases of an in-house SEO life cycle
Courtship Phase. Your company wants to find the best candidate to start up the in-house SEO program. For companies in this infancy phase, you are looking for the best SEO candidate for the job. In this phase many companies realize they can’t afford Michael Jordan, but you can hire a great SEO leader. Once your SEO is hired, set up all of the right introductions for when they start.
Honeymoon Phase. The SEO is in place and everyone wants to talk about SEO. Recommendations come from all directions, and getting priorities is a breeze. This phase seems to last about 3-6 months, depending on the company. The biggest advice here is to make the most of your honeymoon, read up to maximize the potential of this phase and to minimize the impact of the next phases.
In-house SEO Life Cycle
Reality Phase. This is when it starts to get challenging internally. The shape of the upside bell curve can vary significantly for this phase. It can be deep and wide, or shallow and narrow. It all depends on the company, culture, how well you prep for this phase and how you handle the bumps along the way.
After speaking with other SEOs, this phase seems to be the most challenging for the more traditional companies, where the website is not the primary revenue channel and management is competing for prioritization of their projects. Dotcoms on the other hand seem to barely experience this phase, if at all, likely because search engine traffic is a part of the business model and SEO is of interest to everyone.
To make your Reality Phase as short as possible, focus on educating the team and pre-selling ideas so that resistance and opposition is caught and addressed, before you pitch ideas in a meeting. Most importantly, during this phase you want to nurture the relationships you built in the Honeymoon Phase by transforming your acquaintances into friends—friends want to help each other succeed.
If you are finding yourself in the Reality Phase with no end in sight, focus on the human side of SEO, the art of getting people to want to help SEO. A great kick-start to get you on the right track with IT is to implement over-coffees and other tips from Duane Forrester with Sports Direct, LLC. If the challenge seems to be getting management’s attention and buy-in, let the numbers do the selling. Laura Forbes with Christian Science Monitor has an interesting approach for increasing visibility for SEO—she gets SEO to boost KPIs that management is monitoring; when these numbers start to slip, she knows its time to make the sell for SEO.
Synergy Phase. You figured out what works at your company. You have reached this phase when SEO and other departments operate with synergy. You’re operating like a well-oiled machine with an established process that keeps SEO in the loop, with ideas going back-and-forth between SEO and other departments. You’ll have a few bumps here and there, but overall, life as the in-house SEO is very nice. When you reach this phase, it’s easy to get caught up with the busy work and let your relationships become a lower priority. Just remember the relationships are what got you here and their absence can send you back.
Where is my SEO team in the in-house SEO life cycle? Synergy, and it’s a beautiful place when you get here!
Jessica Bowman is the Director of SEO for Business.com and an independent consultant and author of the SEM / SEO In-house Blog. The In House column appears periodically at Search Engine Land.
Thursday, February 7, 2008
Discover How To Dramatically Increase Traffic To Your Website:Website SEO Monitoring & Reporting
Discover How To Dramatically Increase Traffic To Your Website:
Website SEO Monitoring & Reporting
This year more people will find what they are looking for online through a search engine then through any other means. Search has now become synonymous with internet usage. Just what does this mean for your site? If your site is not in the top ten search ranking, you are loosing traffic. Sites in the top ten see the vast majority of traffic. The difference between a first place search engine listing and a second place listing is a 30%-40% drop in traffic. Every listing after that sees a decrease of about 5%-10% down to the number 10 listing. Having a first page listing is a must, having a second page listing is irrelevant. Imagine selling more, converting more or simply gaining more exposure.
some of rupees/ Month
Does Your Website Have What It Takes To Be In The Top 10
We all take pride in our websites; they represent an investment of time and money. But how do you know if your site has what it takes to make it to the top ten or more importantly in the top three? Climbing the search ranks is not hard, but it does require information. To realize your sites fullest potential, you need to test it – to see how it stacks up and where to make improvements. For example, do you know how many inbound links you have? How many inbound links do your competitors have? Do you know your search engine visibility score? Do know your keyword saturation? Do you know how your site is viewed by internet technologies? These are all questions that need to be answered conclusively to ensure your site masters the top ten.
Search Engine Optimization: Fact vs. Fiction
Search engine optimization (SEO) has become a boom industry. Everybody wants to get in on the action and a fairly large economy has grown out of the demand. However, the secret to this economy is the perpetuation of the idea that search engine optimization is a) technically challenging and b) complicated. The truth is that search engine optimization is neither complicated nor challenging. It can be done simply and with very little in the way of technical expertise. What is really challenging, however, is the time and patience that search engine optimization techniques require and understanding how to monitor and research your key search engine optimization metrics to help you make informed decisions about your website.
Knowledge Is Power
Knowledge is power. Being able to get reliable, substantial and robust search engine optimization information about your website is crucial for achieving strong search engine results.
SEO Reports: Informing Decisions That Encourage Strong Website Growth
Search engine optimization is not rocket science. It is a straightforward process. With the right tools and information, virtually anyone can do it successfully. With PaperclipSearch we give the tools to take control of your sites growth. We offer you two important services. First, we show you how to optimize your site through our search engine optimization e-report. Second, we will track your websites performance in search engines. This bi-weekly, optimization report will provide you with all the essential analytics and metrics you need to make informed website marketing decisions. We will rank your website amongst your competitors and track your growth over an extended period of time. We will also give you an initial “page critic” report that will analyze your webpage and provide recommendations on keywords, meta tags and page word counts. We can literally give you everything you need to push your website to the top of the search engine rankings. Being part of the top 10 listings means that your site will see the lions share of all internet traffic. If you’re at the top of this list, this can amount to thousands of visitors a day, which in turn, can amount to some serious lead generation & sales.
Impress Yourself & Your Team With Stunning SEO Reports
Our SEO philosophy is simple. We arm our clients with the tools and information they need in order to allow them to optimize their sites easily and effectively. Our SEO monitoring reports and SEO educational e-report are all that you need to search engine optimize your site and reap the rewards of being at the top of search engine rankings. Our SEO Reporting includes the following.
Educational Component: A 30 page "how-to" e-report that walks you through the SEO process from start to finish. You will learn the following:
* How to use search engine algorithms to help push your site to the to the top ten
* How to chase the “long tail” and discover new market segments.
* 9 step plan for dissecting your competitors SEO success
* How to find link partners
* Importance of building internal pages
* Why publishing is the fastest growing role of webmasters
* Learn how to capitalize on international outsourcing to run an effective SEO campaign
* How to build a strong internal information architecture
* How to get one way inbound links
* Meta tag optimization tips
* Body content optimization tips
* Learn about the correlation between design and SEO
Monthly Monitoring Component: Complete SEO metrics reports, delivered to your inbox twice a month. PaperclipSearch performance monitoring includes:
* Search engine saturation – the number of your pages indexed by search engines
* Graphic summaries of all relevant SEO data
* Organic keyword ranking reporting
* Trend graphing – a historical perspective of your sites performance
* Track up to ten of your competitors
* Track up to ten of your top keywords
* Custom reports delivered twice a month to your email
* Ongoing, twice per month reporting means that our clients are in touch with changes as they happen, allowing users to by dynamic instead of reactionary
* The visual representation of crucial data allows rapid retooling. It’s easy to decide what to do next when you can start to see a trend emerging
* The reports provide all crucial information that is needed to ensure your website can climb to the top of the search engines for your desired keywords
* Time saving, multi-tasking capabilities. It can search multiple search engines for multiple terms. Something that would take a human hours to do manually
* Visually impressive, easy to use interface that keeps your SEO history easily accessible
* See screenshots of the monitoring service by clicking here
Bonuses: Order before our sale deadline and receive the following:
* Inbound link counts & popularity check
* Page critic: analyze your website and provide recommendations for keywords, meta tags and word counts
* Access to a comprehensive link directory
* Free submission service: submit your site to top search engines for indexing
* 30 day money back guarantee
* No contracts. Cancel at anytime (Information on canceling will be on your monthly receipt)
You can easily search engine optimize your website with our tools and reporting. While many of our competitors charge hundreds, sometimes even thousands of dollars for a similar service, we are able to offer our fully featured product for a fraction of their price. We are happy to offer this industry unique service at 50% of its normal price of $49.99 per month (limited time). You can now order our bi-weekly SEO reporting today for only 24.99 per month. You will receive two reports in your inbox each month that will track your website through the major search engines along with all the tools you need to push your site to the top of search engine rankings. These reports will help you formulate new promotional ideas and will help provide quantitative data to show the effectiveness of your search engine optimization strategies.
How We Stand Up Against Our Competitors
After Your Order
If you decide to order with us your payment will be processed on state of the art secure servers. Once your order has been processed (this usually takes less than one minute), you will be re-directed to a order confirmation page with details on how to set up your bi-weekly (twice / month) monitoring. You are going to need to submit a quick questionnaire in order to let us know what 10 keywords and competitors you want us to track for you. We are also going to need to know the email address that you want your results delivered to. When you fill out the order form on the next page be sure to use the email address that you want us to contact you at regarding this purchase. After you do this you will receive your first SEO report within 12 hours. If you have any problems along the way please contact us and we'll fix any problems immediately.
Search engine marketing may be the most highly competitive internet activity today. Top placements are limited, and in great demand. Ranking above the competition, Agent Interactive provides proven, sustained search engine optimization results and pay-per-click campaign management.
220 million active internet users worldwide conduct 320 million daily online searches (Nielsen/NetRatings). At the same time, online sales total close to $30 billion annually. It is anticipated that online sales will total $218 billion annually by 2007 (Forrester).
With 85% of online traffic to websites currently generated through search engines, and 55% of online commercial transactions originating from search listings, search engine users represent an immense, self-qualifying market that conducts keyword searches for specific products and services (Booz-Allen Hamilton).
Of search engine users, however, 75% never scroll beyond the first page of results. Therefore, if you are not ranked in the top 30 for keyword searches relevant to your site, most of the users you want to attract are passing you by.
Agent Interactive Search Engine Marketing Pro
Providing tools and expertise to place you at the top in keyword searches relevant to your site, Agent Interactive guarantees a better ROI than your current internet marketing returns. Backed by industry-leading research, technology and practical know-how, Agent Interactive helps you realize a significant competitive advantage. Agent Interactive search engine optimization will save you time, money and resources while you grow your business.
Agent Interactive offers unmatched optimization packages:
* Do It Yourself (DIY)
* Expert Search Engine Optimization
* Pay-Per-Click Campaign Management
* Paid Inclusion
* Turnkey Solutions
* Pay Per Performance Web Traffic Pricing Models
Website SEO Monitoring & Reporting
This year more people will find what they are looking for online through a search engine then through any other means. Search has now become synonymous with internet usage. Just what does this mean for your site? If your site is not in the top ten search ranking, you are loosing traffic. Sites in the top ten see the vast majority of traffic. The difference between a first place search engine listing and a second place listing is a 30%-40% drop in traffic. Every listing after that sees a decrease of about 5%-10% down to the number 10 listing. Having a first page listing is a must, having a second page listing is irrelevant. Imagine selling more, converting more or simply gaining more exposure.
some of rupees/ Month
Does Your Website Have What It Takes To Be In The Top 10
We all take pride in our websites; they represent an investment of time and money. But how do you know if your site has what it takes to make it to the top ten or more importantly in the top three? Climbing the search ranks is not hard, but it does require information. To realize your sites fullest potential, you need to test it – to see how it stacks up and where to make improvements. For example, do you know how many inbound links you have? How many inbound links do your competitors have? Do you know your search engine visibility score? Do know your keyword saturation? Do you know how your site is viewed by internet technologies? These are all questions that need to be answered conclusively to ensure your site masters the top ten.
Search Engine Optimization: Fact vs. Fiction
Search engine optimization (SEO) has become a boom industry. Everybody wants to get in on the action and a fairly large economy has grown out of the demand. However, the secret to this economy is the perpetuation of the idea that search engine optimization is a) technically challenging and b) complicated. The truth is that search engine optimization is neither complicated nor challenging. It can be done simply and with very little in the way of technical expertise. What is really challenging, however, is the time and patience that search engine optimization techniques require and understanding how to monitor and research your key search engine optimization metrics to help you make informed decisions about your website.
Knowledge Is Power
Knowledge is power. Being able to get reliable, substantial and robust search engine optimization information about your website is crucial for achieving strong search engine results.
SEO Reports: Informing Decisions That Encourage Strong Website Growth
Search engine optimization is not rocket science. It is a straightforward process. With the right tools and information, virtually anyone can do it successfully. With PaperclipSearch we give the tools to take control of your sites growth. We offer you two important services. First, we show you how to optimize your site through our search engine optimization e-report. Second, we will track your websites performance in search engines. This bi-weekly, optimization report will provide you with all the essential analytics and metrics you need to make informed website marketing decisions. We will rank your website amongst your competitors and track your growth over an extended period of time. We will also give you an initial “page critic” report that will analyze your webpage and provide recommendations on keywords, meta tags and page word counts. We can literally give you everything you need to push your website to the top of the search engine rankings. Being part of the top 10 listings means that your site will see the lions share of all internet traffic. If you’re at the top of this list, this can amount to thousands of visitors a day, which in turn, can amount to some serious lead generation & sales.
Impress Yourself & Your Team With Stunning SEO Reports
Our SEO philosophy is simple. We arm our clients with the tools and information they need in order to allow them to optimize their sites easily and effectively. Our SEO monitoring reports and SEO educational e-report are all that you need to search engine optimize your site and reap the rewards of being at the top of search engine rankings. Our SEO Reporting includes the following.
Educational Component: A 30 page "how-to" e-report that walks you through the SEO process from start to finish. You will learn the following:
* How to use search engine algorithms to help push your site to the to the top ten
* How to chase the “long tail” and discover new market segments.
* 9 step plan for dissecting your competitors SEO success
* How to find link partners
* Importance of building internal pages
* Why publishing is the fastest growing role of webmasters
* Learn how to capitalize on international outsourcing to run an effective SEO campaign
* How to build a strong internal information architecture
* How to get one way inbound links
* Meta tag optimization tips
* Body content optimization tips
* Learn about the correlation between design and SEO
Monthly Monitoring Component: Complete SEO metrics reports, delivered to your inbox twice a month. PaperclipSearch performance monitoring includes:
* Search engine saturation – the number of your pages indexed by search engines
* Graphic summaries of all relevant SEO data
* Organic keyword ranking reporting
* Trend graphing – a historical perspective of your sites performance
* Track up to ten of your competitors
* Track up to ten of your top keywords
* Custom reports delivered twice a month to your email
* Ongoing, twice per month reporting means that our clients are in touch with changes as they happen, allowing users to by dynamic instead of reactionary
* The visual representation of crucial data allows rapid retooling. It’s easy to decide what to do next when you can start to see a trend emerging
* The reports provide all crucial information that is needed to ensure your website can climb to the top of the search engines for your desired keywords
* Time saving, multi-tasking capabilities. It can search multiple search engines for multiple terms. Something that would take a human hours to do manually
* Visually impressive, easy to use interface that keeps your SEO history easily accessible
* See screenshots of the monitoring service by clicking here
Bonuses: Order before our sale deadline and receive the following:
* Inbound link counts & popularity check
* Page critic: analyze your website and provide recommendations for keywords, meta tags and word counts
* Access to a comprehensive link directory
* Free submission service: submit your site to top search engines for indexing
* 30 day money back guarantee
* No contracts. Cancel at anytime (Information on canceling will be on your monthly receipt)
You can easily search engine optimize your website with our tools and reporting. While many of our competitors charge hundreds, sometimes even thousands of dollars for a similar service, we are able to offer our fully featured product for a fraction of their price. We are happy to offer this industry unique service at 50% of its normal price of $49.99 per month (limited time). You can now order our bi-weekly SEO reporting today for only 24.99 per month. You will receive two reports in your inbox each month that will track your website through the major search engines along with all the tools you need to push your site to the top of search engine rankings. These reports will help you formulate new promotional ideas and will help provide quantitative data to show the effectiveness of your search engine optimization strategies.
How We Stand Up Against Our Competitors
After Your Order
If you decide to order with us your payment will be processed on state of the art secure servers. Once your order has been processed (this usually takes less than one minute), you will be re-directed to a order confirmation page with details on how to set up your bi-weekly (twice / month) monitoring. You are going to need to submit a quick questionnaire in order to let us know what 10 keywords and competitors you want us to track for you. We are also going to need to know the email address that you want your results delivered to. When you fill out the order form on the next page be sure to use the email address that you want us to contact you at regarding this purchase. After you do this you will receive your first SEO report within 12 hours. If you have any problems along the way please contact us and we'll fix any problems immediately.
Search engine marketing may be the most highly competitive internet activity today. Top placements are limited, and in great demand. Ranking above the competition, Agent Interactive provides proven, sustained search engine optimization results and pay-per-click campaign management.
220 million active internet users worldwide conduct 320 million daily online searches (Nielsen/NetRatings). At the same time, online sales total close to $30 billion annually. It is anticipated that online sales will total $218 billion annually by 2007 (Forrester).
With 85% of online traffic to websites currently generated through search engines, and 55% of online commercial transactions originating from search listings, search engine users represent an immense, self-qualifying market that conducts keyword searches for specific products and services (Booz-Allen Hamilton).
Of search engine users, however, 75% never scroll beyond the first page of results. Therefore, if you are not ranked in the top 30 for keyword searches relevant to your site, most of the users you want to attract are passing you by.
Agent Interactive Search Engine Marketing Pro
Providing tools and expertise to place you at the top in keyword searches relevant to your site, Agent Interactive guarantees a better ROI than your current internet marketing returns. Backed by industry-leading research, technology and practical know-how, Agent Interactive helps you realize a significant competitive advantage. Agent Interactive search engine optimization will save you time, money and resources while you grow your business.
Agent Interactive offers unmatched optimization packages:
* Do It Yourself (DIY)
* Expert Search Engine Optimization
* Pay-Per-Click Campaign Management
* Paid Inclusion
* Turnkey Solutions
* Pay Per Performance Web Traffic Pricing Models
For Any Enquiries :it_bussnes@yahoo.co.in
Monday, January 28, 2008
Search engine traffic is considered to be the best traffic your website can receive. Not only are search engine visitors highly targeted
Why Search Engine Traffic Is Vital.
Search engine traffic is considered to be the best traffic your website can receive. Not only are search engine visitors highly targeted toward your site but search engines are used by a vast majority of surfers to find the website they need. Different search engines use different techniques to help determine how relevant your website is to each search that is conducted through them. However, a combination of a clean site, relevant content and good website popularity will inevitably promote your site higher up the search results giving you more traffic to your website.
What Is Search Engine Optimization?
Ensuring that your website is optimized so that it appear high in the search engine rankings is the most crucial aspect of an Internet marketing campaign. This process is called Search Engine Optimization, SEO, Search Engine Positioning or Search Engine Ranking. While the name may change, the basic principle is exactly the same. Square One can assist you in your Search Engine Optimization requirements by providing you with the basic but essential search engine submission or a full and highly effective Search Engine Optimization service.
Why Search Engine Traffic Is The Best Website Marketing Strategy.
Targeted leads are invaluable to any website marketing campaign because they produce a favorable conversion rate. This means that the visitors you receive will perform the desired actions on your site more often. If you are an affiliate site then you will receive more affiliate sales through targeted visitors and if you market your own products you will sell more by attracting visitors interested in your product. What's more, search engine traffic spends on average 30% on websites than visitors generated through other means. E-commerce is far from dead, and it is estimated that more than 10 million purchases are made online every single day. Gaining a better search engine positioning, by using the services of Square One, will allow you to take advantage of this trend.
Why Choose Square One ?
Square One does not rely on untested theories to give you a better search engine position. Some of our techniques may be new and innovative but they are proven to be effective. With more than 3 years of experience and over 120 successful Search Engine Optimization campaigns we are among the best there is to assist in your website marketing. We can provide you with any of a wide range of SEO Services including a link popularity campaign, search engine submission, web analytics, website redesign or website marketing consultation.
Keeping in tune with the changing times and technology is equally important for any business but most important when the business is affected by it.
Search Engine Optimization has become a virtual battle and the winner is detemined by the equipment and tools he possesses. We have listed some of the tools we use to facilitate victory in this battlefield.
The Square One SEO Tools :
Google Dance Tool
Google PageRank Dance Tool
Google PageRank Prediction
Google Results Comparison Tool
Mirror/ Duplicate Website Searching Tool
Search Engine Friendly Redirect Checking Tool
C Class Backlink Analyzing Tool
Link Popularity Checking Tool
Broken Links Checking Tool
Outbound Link Title Tag Tool
Search Engine Spider Simulating Tool
Hosting Server Type Checker
Domain Age Tool
Internal Pages Google PageRank Checker
DMOZ Listing Checker
Duplicate Content Checker Tool
Competitive Analysis Tool
Web Page Size Checker
Javascript Code Checker
Server Header Checker
We constantly endeavour to keep adding to the list of tools at our disposal.
For Any Enquiries: it_bussnes@yahoo.co.in
Search Engine Optimization
We all use search engines at some point or the other. In fact, a majority of the World Wide Web users log on to search engines to look for pages they require. With search engines and search engine algorithms having become such significant sources of getting the customer to your web page there is no denying that it is also important to appear at the top of the search engine result page.
Search engine optimization on its part is a set of activities that aim at boosting the ranking and relevance of a particular page in the search engine algorithm index. SEO as it is now commonly called is a subset of the Internet or Search Engine marketing.
There are several free SEO tools and probably several more SEO professionals who claim to get you top rankings but every business must carefully consider their SEO consultant before getting into an agreement. For one, not all SEO consultants use “white-hat” or search engine acceptable methods to boost rankings. Further, not many professionals have experience or confidence in their skills and usually fail to provide a cohesive advice.
SEO Services provides end-to-end SEO solutions. Our aim is to guide a customer build a website that not only ranks well in search engines but also attracts the right client segment with appropriate SEO implementation.
Search engines display a variety of search results that could be based on organic rankings generated by the engine or on paid inclusion listings. SEO provides not just holistic SEO consultation for getting top organic rankings but also offers services targeted to pay-per-click advertising.
Most website owners are today conscious of the need for SEO whilst others just jump on board because this is the latest gimmick their competitor is using. At SEO, we guide our customers on the right path, help them realize the potential of search engine optimisation, and provide them concrete solutions that guarantee good results.
Meta Tags Placement & Optimization
The HTML coding of your web page is the backbone of the entire SEO process. The content is the front end that needs to be pretty impressive but a messy backend that is a non-optimized coding system can adversely affect your search engine rankings.
Essentially HTML is the most fundamental coding language that generates the web pages we view. To make your HTML coding effective, it is important to use some essential HTML tags that are read by search engine algorithms.
There are essentially three major kinds of HTML tags involved here: the Title tags, the Keyword tags, and the Description tags. To define them simply, the title tag is what goes at the title of the web page and describes the content. The keyword tags are HTML tags containing keywords placed into your source code just like you would place them in your content. Keyword tags are in a way meta-tags. Lastly, description tags are essentially used to increase keyword frequency on the page. They are attached to the title tag in the form of a brief content description. Another tag often recommended is the ALT tag that is attached to images and can be read when search engine spiders crawl the page.
Using these tags in the appropriate way is crucial to generating good rankings. The most significant aspect of meta-tags is that search engines pay a lot of importance to them and hence they have come to be widely accepted in the SEO process.
SEO meta-tag optimization services develop and implement these all-important meta-tags to boost your search engine rankings significantly. Our aim is to provide the most appropriate usage of the most relevant and effective keywords and titles ethically and effectively
Content Optimization
Search Engine Optimization is the process of making web pages that can makes better organic positioning in search engines results.
For a website, it is only the content which describes about its products, market values and testimonials. Valuable content can make the impression to visitors and can helps to make a lead through website.
In search engine optimization, Content is always considered as a King. A fresh and relevant content will always works in keyword ranking benefits and website positioning in search engines like Google, Yahoo and MSN. This process starts from the keyword analysis and research for website marketing includes the targeted keywords and business oriented key phrases that are likely to produce visitors or clients for a particular website.
We here at SEO Services providing you the best and effective content writing and content optimization for your website which includes accurate keyword density and relevancy with Latent Semantic Indexing (LSI) including relations between terms concerned with issues of synonymy and polysemy.
Directory Submission Services
Directory submissions give a real boost to your search engine rankings, and are an important part of the SEO process. There are several human edited directories (free and paid) that allow directory submissions. Human edited directories have a certain process of submission. Every submission is checked for the category it is submitted to and also if they have suitable page title and page description. Thereafter, it depends on the human editor whether they accept, reject or modify your directory submission request.
Benefits Of Web Directory Submissions
Many search engines give a lot of weight to web directories. The reason for this is that many directories such as Yahoo!, the open directory, business.com are human edited directories and only let submit relevant websites. As search engine algorithms are always vulnerable, search engines often rely manually edited search directory submissions. If the search engine submission is in the correct category and there are relevant page title and description, then you are definitely boosting the search engine ranking of your website.
How does Directory Submission Happen?
General directory submission is a time-consuming process which involves a lot of patience and understanding, but all this is worth because of the wonderful results you achieve. A continuous directory submission process has many benefits as it broadens your presence on the web.
SEO Services entails the following tasks while performing search engine submissions:
1. Choosing the most appropriate free and paid search engine directories for submissions.
2. Picking the paid directories that are worth submitting to.
3. Selecting the most apt category in the directory, depending on the website’s target keywords and theme.
4. Creating submission texts that are rich in keyword density.
5. Eventually, ensuring that the directory submission is successful by regular following up.
We at SEO Services providing manual search engine submissions and high quality manual directory submissions service for improving your website PageRank, one-way links and web popularity among major search engines like Google, Yahoo and MSN.
Link Building Services
Under the umbrella of SEO services comes the function of link building. The primary focus of any online business is to draw the relevant customer base to their website. If a business is consistently able to attract the buying customers they are likely to succeed. With these strenuous demands of Internet marketing in mind SEO Services provides customers with top of the line link building services.
Link building is a simple sounding process where you are required to generate as many inbound links to your website as possible. These links will be placed on other websites at relevant places and guide users on that website to your pages. The catch is that getting good quality pages to link to your website is not easy. Also the pages you link with must be relevant to your line of business.
The process of link building is essential since search engines lend very high importance to it. The logic applied by search engines is very simple: if a good website thinks you are good enough to link to you your pages must be relevant to people. Obviously link building can help raise your rankings but only if you follow the right procedure.
There are many instant link-building tools around today but none of these are effective. This is especially so since they either largely participate in reciprocal link building programs that are not given credit by search engines or they place links on often-irrelevant sites. A search engine algorithm lays high importance on the quality of the link and not just the quantity.
Essentially, link building is a tedious mind raking human task that needs expert’s judgment. SEO Services provides just this to our customers. All our SEO practices are executed in a highly scientific and ethical manner and link building is no different.
We guarantee our customers a certain level of quality and our only aim is to achieve it with results. We ensure:
1. that we secure only unidirectional links.
2. links are relevant in terms of business practice and keywords.
3. the sites we link to are rated in a varied way on PageRank.
4. we don’t use any JavaScript or flash embedded links that will fail to be read by search engines.
5. we don’t use paid or time limited links.
6. our links are spread over a variety of domains.
Offering professional link building and link popularity enhancement services including reciprocal links and one-way links that will help increase search engine visibility and Google PageRank (PR).
Website Competitive Analysis and Strategy
There is no point stepping in a battle without a good solid strategy. This rule applies to any business and practice. Marketing, and especially online marketing, requires you to have not just a good business offering but also a competitive edge over the hundreds and thousands of possible competitors. In SEO world, you are competing for visibility and “opportunity to see” (OTS) and with strong competitors your job just gets harder.
Standing up to the challenge is what SEO Services is all about. The very first steps in our SEO consulting services include a thorough competitive analysis of your website as well as your competitors’ websites. A website competitive analysis conducted through detailed research and along several established parameters can tell you exactly what your competitor is doing and how you can better it. SEO Services analyses your competitor’s search engine positioning and helps you leverage from it albeit ethically.
In a world where knowledge is everything, and competition is stiff it is crucial to know your rival. The smartest plan is one that smartly utilizes existing strategies to better them. When it comes to gaining top search engine rankings, there is no fixed strategy; only a whole lot of effective ones and a website competitive analysis can tell you exactly which ones are cut out for your business.
Search Engines Compatibility Analysis
Since search engines are obviously the favorite way to get what you need on the Internet, it is very important that businesses operating over the Internet pay close attention to this. Over 80% Internet users use search engines and since it is likely that your customer base is largely in the 80%, every business website needs to be search engine optimized.
The term “search engine optimization” refers to some practices that help generate better organic search engine rankings. Most of these practices require that your website be tailored to suit the needs and parameters programmed into the search engine crawler. If the search engine crawler finds your page relevant under certain possible search terms, you are likely to be ranked. The better your page appears to the crawler, the higher your website’s rankings.
The problem is, SEO is not all that simple. In fact, SEO can be quite a challenge especially if you have an already established website. One major problem is that where customers may look for multimedia effects and user-friendly websites, search engines look for content, tags, links and scope. The conflict between aesthetic and technicality is difficult but not impossible to negotiate, and to help your business through this you will require a good SEO consultant.
At SEO, we take it from the top. One of our primary services is to have specialist SEO consultants analyze your website if there are any gaps in search engine compatibility. Any project requires a quality analysis and our Search Engine Compatibility Analysis services are a measure of the SEO quality of your website.
Keyword Marketing Research & Analysis
Keyword marketing is quite the buzz in the virtual world today. Most websites aim at keyword optimization and of course the ensuing top search engine rankings. The point is in the massive rat race, businesses often lose focus on the quality that a few phrases, we call keywords, must imbibe. Most novice web administrators subscribe to content and meta-tags that have often irrelevant and illogical keywords. The result is that you draw hits but you don’t draw business.
Keyword quality is a must-have for good SEO and that is what we at SEO Services offer to our clients. The keywords and keyword phrases we research and recommend are those that are not only the strongest but also have the highest potential for reaching the largest base of relevant clientele. Not only this, we also extensively analyze and research keywords that are already popular with potential clients. Moreover, SEO Services also watches keywords used by your competition to help you gain an edge.
Keyword analysis and determination process is based on pure scientific methods. The keywords we offer are weighed against measures of competitiveness, popularity, as well as relevancy.
Our search engines marketing research services also an attempt to search and analyze keywords, which are relevant to your business and yet yield a smaller number of competitive sites.
Our services are holistic in the way that if need be, we recommend clients to generate new copy based on keywords that our research yields.
Google Sitemap
A sitemap is quite the same thing as it sounds. In common man’s language a sitemap is a coded page that indexes the entire website and all its pages. The coding of a Google Sitemap is conventionally in XML form. The Google Sitemap feature is a huge advantage especially since this one page actually informs the search engine crawler about every page or URL that is available on your website for crawling and indexing.
Originally based on ideas supplied by Brandman, the Google Sitemap provides tremendous leverage to webmasters especially since it is scalable and can accommodate even large websites. Webmasters can also take advantage of additional features that allow them to append information about each URL like its last date of updating, its importance, and how often it is altered.
Sitemaps in general are very useful for end users as well. They help them explore the entire website and access areas of a site that are otherwise deeply nested or available only through search.
The Google Sitemap protocol is an initiative that aids web administrators to help their site be detected by the crawler but it doesn’t ensure better search engine result rankings or that all your pages will be included in the engine’s indices. A Sitemap is only like a submission only in this case you end up submitting multiple URLs at one go. Also, a Google Sitemap doesn’t do away with SEO needs but helps many websites get completely noticed.
Get more information about Google Sitemap, Click here.
"We use Google Sitemaps to inform Google's crawler about all your pages and to help people discover more of your web pages."
For Any Enquiries :it_bussnes@yahoo.co.in
Internet Marketing Services
We are Internet Marketing Consultants providing strategic internet marketing services and search engine marketing services for making your web presence better at search engines and increasing your brand awareness at web globe.
We consider only ethical techniques and white hat seo methods in search engine optimisation services for your website promotion for top rankings at major search engines like Yahoo, MSN and Google. We offer global as well as country specific internet marketing services and search engine optimisation (SEO) for multilingual websites.
Our internet marketing services includes -
1. Pay Per Click Advertising Management Services
2. Online Branding Solutions
Online Branding Solutions
The World Wide Web is a very large place. In fact, comparing it to a parallel universe might sound far-fetched but it is in fact widespread beyond imagination. Right at this very moment thousands of web pages are being added to the web.
In a scenario where your presence would be reasonably unnoticed unless you try to be visible and a case where your competition is not just vast but also somewhat invisible, creating a strong brand image is very important.
In the offline world several companies thrive on dedicated customers and quote marketing. Not everyone places ads in dailies or flaunts their brand on primetime television. But, the online challenge is that you DON’T have primetime television, radio, or newspapers to get noticed.
Creating an online brand is a whole new ball game. Conventional offline strategies don’t work. This is why your business needs people with online experience to get places on the web.
SEO Services provides you a holistic online marketing plan that is based not on theoretic of the tech world but on tested and successful strategies previously employed by large as well as small concerns. We work in close coordination with the well-established creative and design team at nimbus Software Services (another strategic business unit at nimbus) to deliver concrete and result-oriented end-to-end marketing solutions. Our solutions are packaged holistically to suit not just the need of the hour but also a long-term goal for your business.
Apart from our online marketing packages, we also take need-based projects for search engine friendly website designing, banner design and placement, company logos, and other creative business inputs. We help you design your marketing message and also design your complete online identity.
For Any Enquiries :it_bussnes@yahoo.co.in
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