Search engine traffic is considered to be the best traffic your website can receive. Not only are search engine visitors highly targeted

Why Search Engine Traffic Is Vital.

Search engine traffic is considered to be the best traffic your website can receive. Not only are search engine visitors highly targeted toward your site but search engines are used by a vast majority of surfers to find the website they need. Different search engines use different techniques to help determine how relevant your website is to each search that is conducted through them. However, a combination of a clean site, relevant content and good website popularity will inevitably promote your site higher up the search results giving you more traffic to your website.

What Is Search Engine Optimization?

Ensuring that your website is optimized so that it appear high in the search engine rankings is the most crucial aspect of an Internet marketing campaign. This process is called Search Engine Optimization, SEO, Search Engine Positioning or Search Engine Ranking. While the name may change, the basic principle is exactly the same. Square One can assist you in your Search Engine Optimization requirements by providing you with the basic but essential search engine submission or a full and highly effective Search Engine Optimization service.

Why Search Engine Traffic Is The Best Website Marketing Strategy.

Targeted leads are invaluable to any website marketing campaign because they produce a favorable conversion rate. This means that the visitors you receive will perform the desired actions on your site more often. If you are an affiliate site then you will receive more affiliate sales through targeted visitors and if you market your own products you will sell more by attracting visitors interested in your product. What's more, search engine traffic spends on average 30% on websites than visitors generated through other means. E-commerce is far from dead, and it is estimated that more than 10 million purchases are made online every single day. Gaining a better search engine positioning, by using the services of Square One, will allow you to take advantage of this trend.

Why Choose Square One ?

Square One does not rely on untested theories to give you a better search engine position. Some of our techniques may be new and innovative but they are proven to be effective. With more than 3 years of experience and over 120 successful Search Engine Optimization campaigns we are among the best there is to assist in your website marketing. We can provide you with any of a wide range of SEO Services including a link popularity campaign, search engine submission, web analytics, website redesign or website marketing consultation.

Keeping in tune with the changing times and technology is equally important for any business but most important when the business is affected by it.

Search Engine Optimization has become a virtual battle and the winner is detemined by the equipment and tools he possesses. We have listed some of the tools we use to facilitate victory in this battlefield.

The Square One SEO Tools :

Google Dance Tool
Google PageRank Dance Tool
Google PageRank Prediction
Google Results Comparison Tool
Mirror/ Duplicate Website Searching Tool
Search Engine Friendly Redirect Checking Tool
C Class Backlink Analyzing Tool
Link Popularity Checking Tool
Broken Links Checking Tool
Outbound Link Title Tag Tool
Search Engine Spider Simulating Tool
Hosting Server Type Checker
Domain Age Tool
Internal Pages Google PageRank Checker
DMOZ Listing Checker
Duplicate Content Checker Tool
Competitive Analysis Tool
Web Page Size Checker
Javascript Code Checker
Server Header Checker

We constantly endeavour to keep adding to the list of tools at our disposal.

For Any Enquiries: it_bussnes@yahoo.co.in

Search Engine Optimization

We all use search engines at some point or the other. In fact, a majority of the World Wide Web users log on to search engines to look for pages they require. With search engines and search engine algorithms having become such significant sources of getting the customer to your web page there is no denying that it is also important to appear at the top of the search engine result page.

Search engine optimization on its part is a set of activities that aim at boosting the ranking and relevance of a particular page in the search engine algorithm index. SEO as it is now commonly called is a subset of the Internet or Search Engine marketing.

There are several free SEO tools and probably several more SEO professionals who claim to get you top rankings but every business must carefully consider their SEO consultant before getting into an agreement. For one, not all SEO consultants use “white-hat” or search engine acceptable methods to boost rankings. Further, not many professionals have experience or confidence in their skills and usually fail to provide a cohesive advice.

SEO Services provides end-to-end SEO solutions. Our aim is to guide a customer build a website that not only ranks well in search engines but also attracts the right client segment with appropriate SEO implementation.

Search engines display a variety of search results that could be based on organic rankings generated by the engine or on paid inclusion listings. SEO provides not just holistic SEO consultation for getting top organic rankings but also offers services targeted to pay-per-click advertising.

Most website owners are today conscious of the need for SEO whilst others just jump on board because this is the latest gimmick their competitor is using. At SEO, we guide our customers on the right path, help them realize the potential of search engine optimisation, and provide them concrete solutions that guarantee good results.
Meta Tags Placement & Optimization

The HTML coding of your web page is the backbone of the entire SEO process. The content is the front end that needs to be pretty impressive but a messy backend that is a non-optimized coding system can adversely affect your search engine rankings.

Essentially HTML is the most fundamental coding language that generates the web pages we view. To make your HTML coding effective, it is important to use some essential HTML tags that are read by search engine algorithms.

There are essentially three major kinds of HTML tags involved here: the Title tags, the Keyword tags, and the Description tags. To define them simply, the title tag is what goes at the title of the web page and describes the content. The keyword tags are HTML tags containing keywords placed into your source code just like you would place them in your content. Keyword tags are in a way meta-tags. Lastly, description tags are essentially used to increase keyword frequency on the page. They are attached to the title tag in the form of a brief content description. Another tag often recommended is the ALT tag that is attached to images and can be read when search engine spiders crawl the page.

Using these tags in the appropriate way is crucial to generating good rankings. The most significant aspect of meta-tags is that search engines pay a lot of importance to them and hence they have come to be widely accepted in the SEO process.

SEO meta-tag optimization services develop and implement these all-important meta-tags to boost your search engine rankings significantly. Our aim is to provide the most appropriate usage of the most relevant and effective keywords and titles ethically and effectively

Content Optimization

Search Engine Optimization is the process of making web pages that can makes better organic positioning in search engines results.

For a website, it is only the content which describes about its products, market values and testimonials. Valuable content can make the impression to visitors and can helps to make a lead through website.

In search engine optimization, Content is always considered as a King. A fresh and relevant content will always works in keyword ranking benefits and website positioning in search engines like Google, Yahoo and MSN. This process starts from the keyword analysis and research for website marketing includes the targeted keywords and business oriented key phrases that are likely to produce visitors or clients for a particular website.

We here at SEO Services providing you the best and effective content writing and content optimization for your website which includes accurate keyword density and relevancy with Latent Semantic Indexing (LSI) including relations between terms concerned with issues of synonymy and polysemy.
Directory Submission Services

Directory submissions give a real boost to your search engine rankings, and are an important part of the SEO process. There are several human edited directories (free and paid) that allow directory submissions. Human edited directories have a certain process of submission. Every submission is checked for the category it is submitted to and also if they have suitable page title and page description. Thereafter, it depends on the human editor whether they accept, reject or modify your directory submission request.

Benefits Of Web Directory Submissions
Many search engines give a lot of weight to web directories. The reason for this is that many directories such as Yahoo!, the open directory, business.com are human edited directories and only let submit relevant websites. As search engine algorithms are always vulnerable, search engines often rely manually edited search directory submissions. If the search engine submission is in the correct category and there are relevant page title and description, then you are definitely boosting the search engine ranking of your website.

How does Directory Submission Happen?
General directory submission is a time-consuming process which involves a lot of patience and understanding, but all this is worth because of the wonderful results you achieve. A continuous directory submission process has many benefits as it broadens your presence on the web.

SEO Services entails the following tasks while performing search engine submissions:

1. Choosing the most appropriate free and paid search engine directories for submissions.
2. Picking the paid directories that are worth submitting to.
3. Selecting the most apt category in the directory, depending on the website’s target keywords and theme.
4. Creating submission texts that are rich in keyword density.
5. Eventually, ensuring that the directory submission is successful by regular following up.

We at SEO Services providing manual search engine submissions and high quality manual directory submissions service for improving your website PageRank, one-way links and web popularity among major search engines like Google, Yahoo and MSN.
Link Building Services

Under the umbrella of SEO services comes the function of link building. The primary focus of any online business is to draw the relevant customer base to their website. If a business is consistently able to attract the buying customers they are likely to succeed. With these strenuous demands of Internet marketing in mind SEO Services provides customers with top of the line link building services.

Link building is a simple sounding process where you are required to generate as many inbound links to your website as possible. These links will be placed on other websites at relevant places and guide users on that website to your pages. The catch is that getting good quality pages to link to your website is not easy. Also the pages you link with must be relevant to your line of business.

The process of link building is essential since search engines lend very high importance to it. The logic applied by search engines is very simple: if a good website thinks you are good enough to link to you your pages must be relevant to people. Obviously link building can help raise your rankings but only if you follow the right procedure.

There are many instant link-building tools around today but none of these are effective. This is especially so since they either largely participate in reciprocal link building programs that are not given credit by search engines or they place links on often-irrelevant sites. A search engine algorithm lays high importance on the quality of the link and not just the quantity.

Essentially, link building is a tedious mind raking human task that needs expert’s judgment. SEO Services provides just this to our customers. All our SEO practices are executed in a highly scientific and ethical manner and link building is no different.

We guarantee our customers a certain level of quality and our only aim is to achieve it with results. We ensure:

1. that we secure only unidirectional links.
2. links are relevant in terms of business practice and keywords.
3. the sites we link to are rated in a varied way on PageRank.
4. we don’t use any JavaScript or flash embedded links that will fail to be read by search engines.
5. we don’t use paid or time limited links.
6. our links are spread over a variety of domains.

Offering professional link building and link popularity enhancement services including reciprocal links and one-way links that will help increase search engine visibility and Google PageRank (PR).
Website Competitive Analysis and Strategy

There is no point stepping in a battle without a good solid strategy. This rule applies to any business and practice. Marketing, and especially online marketing, requires you to have not just a good business offering but also a competitive edge over the hundreds and thousands of possible competitors. In SEO world, you are competing for visibility and “opportunity to see” (OTS) and with strong competitors your job just gets harder.

Standing up to the challenge is what SEO Services is all about. The very first steps in our SEO consulting services include a thorough competitive analysis of your website as well as your competitors’ websites. A website competitive analysis conducted through detailed research and along several established parameters can tell you exactly what your competitor is doing and how you can better it. SEO Services analyses your competitor’s search engine positioning and helps you leverage from it albeit ethically.

In a world where knowledge is everything, and competition is stiff it is crucial to know your rival. The smartest plan is one that smartly utilizes existing strategies to better them. When it comes to gaining top search engine rankings, there is no fixed strategy; only a whole lot of effective ones and a website competitive analysis can tell you exactly which ones are cut out for your business.
Search Engines Compatibility Analysis

Since search engines are obviously the favorite way to get what you need on the Internet, it is very important that businesses operating over the Internet pay close attention to this. Over 80% Internet users use search engines and since it is likely that your customer base is largely in the 80%, every business website needs to be search engine optimized.

The term “search engine optimization” refers to some practices that help generate better organic search engine rankings. Most of these practices require that your website be tailored to suit the needs and parameters programmed into the search engine crawler. If the search engine crawler finds your page relevant under certain possible search terms, you are likely to be ranked. The better your page appears to the crawler, the higher your website’s rankings.

The problem is, SEO is not all that simple. In fact, SEO can be quite a challenge especially if you have an already established website. One major problem is that where customers may look for multimedia effects and user-friendly websites, search engines look for content, tags, links and scope. The conflict between aesthetic and technicality is difficult but not impossible to negotiate, and to help your business through this you will require a good SEO consultant.

At SEO, we take it from the top. One of our primary services is to have specialist SEO consultants analyze your website if there are any gaps in search engine compatibility. Any project requires a quality analysis and our Search Engine Compatibility Analysis services are a measure of the SEO quality of your website.
Keyword Marketing Research & Analysis

Keyword marketing is quite the buzz in the virtual world today. Most websites aim at keyword optimization and of course the ensuing top search engine rankings. The point is in the massive rat race, businesses often lose focus on the quality that a few phrases, we call keywords, must imbibe. Most novice web administrators subscribe to content and meta-tags that have often irrelevant and illogical keywords. The result is that you draw hits but you don’t draw business.

Keyword quality is a must-have for good SEO and that is what we at SEO Services offer to our clients. The keywords and keyword phrases we research and recommend are those that are not only the strongest but also have the highest potential for reaching the largest base of relevant clientele. Not only this, we also extensively analyze and research keywords that are already popular with potential clients. Moreover, SEO Services also watches keywords used by your competition to help you gain an edge.

Keyword analysis and determination process is based on pure scientific methods. The keywords we offer are weighed against measures of competitiveness, popularity, as well as relevancy.

Our search engines marketing research services also an attempt to search and analyze keywords, which are relevant to your business and yet yield a smaller number of competitive sites.

Our services are holistic in the way that if need be, we recommend clients to generate new copy based on keywords that our research yields.
Google Sitemap

A sitemap is quite the same thing as it sounds. In common man’s language a sitemap is a coded page that indexes the entire website and all its pages. The coding of a Google Sitemap is conventionally in XML form. The Google Sitemap feature is a huge advantage especially since this one page actually informs the search engine crawler about every page or URL that is available on your website for crawling and indexing.

Originally based on ideas supplied by Brandman, the Google Sitemap provides tremendous leverage to webmasters especially since it is scalable and can accommodate even large websites. Webmasters can also take advantage of additional features that allow them to append information about each URL like its last date of updating, its importance, and how often it is altered.

Sitemaps in general are very useful for end users as well. They help them explore the entire website and access areas of a site that are otherwise deeply nested or available only through search.

The Google Sitemap protocol is an initiative that aids web administrators to help their site be detected by the crawler but it doesn’t ensure better search engine result rankings or that all your pages will be included in the engine’s indices. A Sitemap is only like a submission only in this case you end up submitting multiple URLs at one go. Also, a Google Sitemap doesn’t do away with SEO needs but helps many websites get completely noticed.

Get more information about Google Sitemap, Click here.

"We use Google Sitemaps to inform Google's crawler about all your pages and to help people discover more of your web pages."


For Any Enquiries :it_bussnes@yahoo.co.in


Internet Marketing Services

We are Internet Marketing Consultants providing strategic internet marketing services and search engine marketing services for making your web presence better at search engines and increasing your brand awareness at web globe.

We consider only ethical techniques and white hat seo methods in search engine optimisation services for your website promotion for top rankings at major search engines like Yahoo, MSN and Google. We offer global as well as country specific internet marketing services and search engine optimisation (SEO) for multilingual websites.

Our internet marketing services includes -

1. Pay Per Click Advertising Management Services

2. Online Branding Solutions

Online Branding Solutions

The World Wide Web is a very large place. In fact, comparing it to a parallel universe might sound far-fetched but it is in fact widespread beyond imagination. Right at this very moment thousands of web pages are being added to the web.

In a scenario where your presence would be reasonably unnoticed unless you try to be visible and a case where your competition is not just vast but also somewhat invisible, creating a strong brand image is very important.

In the offline world several companies thrive on dedicated customers and quote marketing. Not everyone places ads in dailies or flaunts their brand on primetime television. But, the online challenge is that you DON’T have primetime television, radio, or newspapers to get noticed.

Creating an online brand is a whole new ball game. Conventional offline strategies don’t work. This is why your business needs people with online experience to get places on the web.

SEO Services provides you a holistic online marketing plan that is based not on theoretic of the tech world but on tested and successful strategies previously employed by large as well as small concerns. We work in close coordination with the well-established creative and design team at nimbus Software Services (another strategic business unit at nimbus) to deliver concrete and result-oriented end-to-end marketing solutions. Our solutions are packaged holistically to suit not just the need of the hour but also a long-term goal for your business.

Apart from our online marketing packages, we also take need-based projects for search engine friendly website designing, banner design and placement, company logos, and other creative business inputs. We help you design your marketing message and also design your complete online identity.


For Any Enquiries :it_bussnes@yahoo.co.in

Link Building benefits for your business

The definitive link building strategy

What is link building about and where should you put your efforts for maximum return? Strategic link building is about establishing your competitive position in the online marketplace that already exists, albeit informally around your industry sector.

Link building is not about search engine optimisation, it's not about boosting your Google PageRank, it's not about publishing a link directory and it's not about swapping links with as many other websites as possible.

If you've gone through all the hard work of a link building campaign, you expect to be rewarded with some impressive links. The reality is that many people are disappointed with the trickle of links and the trickle of traffic that their efforts produce. If that sounds familiar to you, then you need to step back a bit and re-access your linking strategy. Are you really giving enough thought to your strategy?
How do you define the online marketplace?

When potential customers look for an answer to their problem, they'll do a search on Google, they'll scan directories, read articles and product reviews, lurk on discussion groups and evaluate competitors.

The sites that your potential customers use to do this make up the online marketplace around your industry. These are the sites you need to be on and your linking strategy must get you there.

An effective link building strategy is not, “I'm looking for 50 links from websites with a minimum Page Rank of 5” but rather, “I want 50 links from the most important information websites that my customers and potential customers regularly use.”
1. Understand your marketplace

What market sectors do you really service? How do these different sectors rank in terms of importance to your business?

You may think you're selling to ‘the technology market’ and you may look for relevant technology portals like TechWeb1 - but what significant niches exist within that market? Suppose education is an important sector for your technology business, then you'd want to look for an education portal that concentrates on technology - for example, Syllabus.com2.

Such niche websites can be ignored by competitors yet can produce great business for the savvy link builder. You should typically look for between 3-6 significant niches from which to generate links. From those, build a minimum target list of 250 important sites and concentrate your efforts on these top 250 sites.
2. Develop good content

There's no substitute for good content. It's content that customers look for, content that gets you up the search engine rankings and content that encourages others sites to link to yours.

But don't publish content just for the sake of having something for search engines to index. Every piece of content on your site should be there for a purpose - it must support your sales proposition and take your customers a little further along the sales cycle.
3. Make sure your content is well written

You copy needs to be well written and needs to be accessible to search engines. That means being aware of the words that people will use looking for your products and incorporating those words into your titles and descriptions, headings and subheadings, and of course in your linking text.

If you haven't got the time or ability to write well, then get someone who can - they'll be worth their weight in gold! You can find good quality freelance writers at Guru.com3 or in the UK, Holdthefrontpage.co.uk4.
4. Look at media sites

Media sites have large audiences of people looking for information - get coverage and a link to your site and not only will you get a significant spike in traffic to your site, but you'll also get a percentage of that audience linking to you because the media site did. Links attract links.

So once you've identified your market sectors, and collated your list of 250 link targets, separate the high profile portals or information sites from the rest of the list and start with them. That's right - at the top! See if any of the portals have a ‘submit an article’ or ‘write for us’ page. If they do, make sure you use it - it's an easy and valuable way to get coverage and links for your business.

For media sites whether they're traditional or purely online, look for reporter bylines and look for contact details. Many sites will publish guidelines on how to submit a release.
5. Issuing online press releases
Online poll

* Which describes your use of local government (council) websites?
o Never used them
o Used occasionally to find information
o Used often for information only
o Used, would consider making transactions †
o Used for information & transactions †
*

†Transactions include paying parking fines, making an application etc.

(Submit your answer and we'll show you the results so far)

Approaching media sites above is very much a one-to-one approach where personal contact is essential. Issuing online press releases is more of a one-to-many approach.

You submit your release to a newswire and they distribute your news to thousands of journalists and editors on their database. Such releases can be picked up and covered by both national and local media and are certainly worth doing - but not as a substitute for the one-to-one approach described above. Try PR Web5 or in the UK, Sourcewire6.

But perhaps the best way of getting media coverage quickly is to use the knowledge, experience and contacts collected by others. Eric Ward's URL Wire7 service is the best I've seen. Through many years of online promotion for clients, Ward has built an impressive opt-in list of over 19,000 journalists, website reviewers and writers.

Eric's contacts include some of the most influential on the web - from the Yahoo Picks editors to Sam Meddis, the creator of USA Today Hot Sites. If you're launching a quality website or publishing quality content, you should give URL Wire7 some serious consideration.
6. Move on to non-media sites

Now move on to the non-media sites left from your top 250. Any editorial coverage or links that you've already gained will help your cause. Other sites will be more likely to link to you if you have been mentioned by an editorial site they respect.

Many of these sites may give you one way links, others will ask for a reciprocal link. Because you're asking only top sites, then it makes sense to agree.

But instead of burying a link to them in some remote links directory, include them in your content, write a short article little about them, even recommend them if they have something useful to offer your visitors.
7. Monitor and evaluate

At the start of this article, I said that link building was not about the number of links you could get. Likewise monitoring and evaluating is not simply a matter of counting how many links you manage to get. What is really worth measuring is the benefit those links bring your business.

So as a minimum you should measure:

* How much increased traffic comes from links
* Which links bring the most traffic
* How much does your search engine traffic
* How much your sales increase as a result.

A final word...

And finally a quotation from Sun Tzu [Wu] (BC 535 - 228) courtesy of Quote Sayings8:

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.

This article was written by Ken McGaffin. Ken is author of The Linking Matters Report and provides training and consultancy in link building9 and online marketing9.
What next?

* Read more search engine optimisation articles10 on this website
* Optimise your website with our usability consulting11 and accessibility consulting12 services
* Get a new website through our user-centered design13 and accessible web design14 expertise
* Get our accessible and usable CMS15 so your site offers outstanding accessibility
* Attend one of our 6 interactive usability & accessibility training courses16

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Common terms used when discussing Link Building

As with any language, one needs to learn it one word at a time. With the rapid growth of the Internet, a whole new set of terms and definitions have arisen. To be successful, a webmaster needs to be able to speak the "language." Below is a listing of some of the major terms and definitions used when describing the process and important of link building.

Search Engine: An computerized index of the web pages; creating a searchable database. Example are AltaVista, Google

Directory: An index of web pages, compiled by people and organized more by topic or theme. Examples are Yahoo, About.

Pay Per Click Search Engine: A search engine in which the ranking of the sites is determined by the amount paid for each click from that search engine to the site.

Portal:Are basically directories, many have added features such as news, browser based email, online calendars and reminders, fax services, and chats and discussion forums.

Vortal: Is simply a portal centered around a specific issue.

Search Engine Placement/Optimization/Positioning: The work of trying to ensure that a website ranks high in the search engines.

Meta Description Tag: The tag present in the header of a web page which is used to provide a short description of the contents of the page.

Meta Keywords Tag: The tag present in the header of a web page which lists words which represent the content in the body of the page.

Keyword: A word or phrase which is used when searching for a website in the search engines or directories. It is these words or phrases that webmaster use when describing or explaining the content of their website.

Keyword Density: Represents the frequency these keyword words appear in a page or in an area of a page. It is a critical issue for search engine ranking-the more often the keyword or phrase appears in a page, the higher its search engine ranking. If repeated too often though, it could lead to the page being penalized for spamming.

Spamming: It is a procedure of abusing the normal search engine ranking techniques, such as using hidden text, excessive repetition of a keyword, etc. This term is also used when describing the practice of sending unsolicited bulk email.

Link Popularity: The number of sites which link to a particular site. Many search engines use link popularity as a factor in determining the search engine ranking of a website.

Reciprocal links/link exchanges: The process where two webmasters agree to show the other's link on their website.

Link Building: The process of creating inbound links to owns website. This can be done reciprocal links, being listed in e-zines, newsletters, directories, search engines, etc.

Link Exchange Program:There are many variations but most normally refers to a sign-up program where webmasters agree to host and link to a members-only links page.

Link Farm: A recent term used to describe some link exchange programs. These programs are nothing more than random links on a page and really do not help one popularity. Can be considered spamming.

Link Management:The process of organizing and maintaining a website's reciprocal links. Normally a paid service. LinksManager and Links4Trade are two examples.

-Larry Sullivan
Linking101.com

Larry is the owner and webmaster behind Linking101, is a website dedicated to assisting webmasters find information, resources, and a better understanding on the power link popularity and link exchanges wield. Linking101.com has a free opt-in newsletter, product reviews, articles, and its own unique custom link products to help give you the edge you need.

Link building
What is Link Popularity?
Link Popularity refers to the number of links pointing TO your site FROM other sites on the Web.
Building links is one of the most important factors in getting top placements on the major search engines

We specialize in placing text link ads on high quality websites
Our text link ads are unique because they are a direct source of targeted traffic and can raise your natural search engine rankings.
Read more: link building services

Building links through reciprocal link exchanges is a simple yet very powerful website promotional tool.
If done correctly, increasing your linkage will:

1. Increase your traffic significantly.
2. Improve your visibility in the search engines.
3. Provide an added resource to your website.
4. Save you a lot of advertising money.
5. Save you time.

Before you start, you need to know that the largest drawback with building one's link popularity properly is TIME. It takes time to:

* Find the websites to link with
* Make the link requests
* Wait on those link requests
* Process, organize, and manage the links
* Have the search engines find or "spider" your link partners
* Check to see if your links are still on your partner's websites

Link building is difficult, frustrating and time intensive. We want to help you to save you money and time by offering our link building services






Link building
What is Link Popularity?
Link Popularity refers to the number of links pointing TO your site FROM other sites on the Web.
Building links is one of the most important factors in getting top placements on the major search engines

We specialize in placing text link ads on high quality websites
Our text link ads are unique because they are a direct source of targeted traffic and can raise your natural search engine rankings.
Read more: link building services

Building links through reciprocal link exchanges is a simple yet very powerful website promotional tool.
If done correctly, increasing your linkage will:

1. Increase your traffic significantly.
2. Improve your visibility in the search engines.
3. Provide an added resource to your website.
4. Save you a lot of advertising money.
5. Save you time.

Before you start, you need to know that the largest drawback with building one's link popularity properly is TIME. It takes time to:

* Find the websites to link with
* Make the link requests
* Wait on those link requests
* Process, organize, and manage the links
* Have the search engines find or "spider" your link partners
* Check to see if your links are still on your partner's websites

Link building is difficult, frustrating and time intensive. We want to help you to save you money and time by offering our link building services

http://www.linkbuilding.org/guide/tips.asp




Link building services
Now these days, inbounds links are the one of most important factor for getting a high keyword ranking, the most search engines are ranking their search result on the link popularity from your site.

In the near future every major search engine will use link popularity, so developing and maintaining it are essential to the success of your business.

Not the quantity from the links,
but the quality of those links is important.

Facts About Link Building

* Link Quality vs Quantity:
Link quality is far more important than link quantity; however, as long as the links get indexed any link will likely help make your site seem more authoritative to search engines such as Google and Yahoo!.

* PageRank vs Anchor Text:
Anchor text is more important than PageRank.

* Reciprocal Link Requests:
Most people who request link exchanges are not worth exchanging links with.

* Link Building Timeline:
It can take many months and hundreds (or thousands) of dollars to build an effective linking campaign.

* One Way Links:
Directory links, press releases, and related website links can help you build an effective linking campaign without the worries associated with exchanging links with sketchy sites.

* Promoting Good Ideas: It is far easier to create an idea worth promoting than it is to promote an idea on worth promoting.






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Link Building benefits for your business:

* Get steady, free, targeted traffic from new and return visitors to your Web site.
* Get more customers through increased targeted traffic.
* Find out which Web sites link to your competitors and convince these sites to link to your Web site.
* Benefit from new business contacts and develop a powerful network of people that can work with you and send customers to your company.
* Increase your link popularity so that your Web site will be ranked higher on many search engines.
* Save yourself hours of manually searching the Web for suitable partner Web sites, contacting them and creating link pages. We will do this for you.
* Create complex and customized link pages that perfectly fit the layout of your Web site.
* Get more sales through increased new customers and traffic.
* Create a customizable link directory that you can offer to your visitors as valuable content.
* Statistics feature provides detailed information about your reciprocal link building campaign.
* Your links pages can be custom designed to what ever categories and sub categories you want.
* We can check outgoing links on your link directory pages.
* We can check if your partner Web sites still link to you.
* The benefits will last for years.

Link building packages
You could spend hours upon hours contacting other webmasters to exchange links.
Then, you would have to spend more time ensuring that the links that you traded are still up.
Our Link Building Experts takes care of this for you.

Our Link packages are placed in a number of different and quality websites for the months you pay for.

What is included?

* Live online reports (view example*)
View contacts we made and links we get to your site in real-time.

* Monthly updates
You can update your links or anchor-texts once a month.

* Spam free
100% according to search engine guid
Link building tips
Building Link Popularity is a great way to help your site gain competitive PageRank (PR).
Links from other sites also send direct visitors to your site.
A little care in developing links will go a long way in getting your site ranked high in Search Engines.

In this article:

* PageRank of the linking page.
* Total number of links on the linking page.
* Industry relevance.
* Page relevance.
* Anchor-Text.
* Dynamic link pages.
* JavaScript link pages.
* Redirected links.
* Framed sites.




PageRank of the linking page
PageRank of the linking page, one of the most important factors, determines how much valuable importance is passed on to your page.
The higher the PageRank of the page linking to you, the higher the value you get.

Each link to your Web site is considered a vote. If your neighbour states in public that you are very trustworthy, or that you are his best friend (Google PageRank 2), this is of course a less important vote than when the President of your country says the same (Google PageRank 9).



Number of links on the linking page
The value your web page gets from a linking page is equal to the total PageRank value of that page divided by the total number of outgoing links on that page.
Getting a link from a PR4 page that has only 20 outgoing links is much better than getting a link from a PR4 page that has 60 outgoing links.
With the same philosophy, it is better to get a link from a PR2 link page that has only 10 outgoing links than getting a link from a PR4 page that has over 100 outgoing links.

It is therefore as important to evaluate the total number of outgoing links on a links page, as it is, to evaluate the PR of the linking page.
This is where many people often falter, as they usually insist on getting a link from a high PR page, but if that page has 100 outgoing links, your page would only get 1/100th of that value.



Industry relevance
Search engines give higher importance to links pointing to your site from your own industry segment as opposed to those from unrelated industries.
A link on a site about motor sports will do very little good for a restaurant site, however a link in a food services directory will likely have high relevance.

Searching industry relevance pages:
Search for similar pages once you have found a really good page.
Look for "similar pages", "related pages" or "more like this" next to entries in any search engine's results list.
Alternatively use the Page Specific Search on the Google Advanced Search screen.



Page relevance
Most sites offering links have several categories listed on their sites. Try to get a link from a category that closely matches your own industry.

For instance, if you have a site related to hotels, then, on your partner site, a tickets site for example, try to identify a resource directory pertaining to hotels, resorts, reservations, vacation packages, travel, tourism, food and beverages, etc.

An algorithm called “Applied Semantics” determines the industry relevance of a page within a site. The Applied Semantics algorithm studies various keywords on a Web page and tries to determine the industry or business segment of each page. Applied Semantics estimates the industry segments that are relevant to a particular page.



Anchor-Text
Anchor Text is the visible hyperlinked text on a Web page.
Since anchor text is very important, make sure that your most important keywords appear in the anchor text from the link pointing to your site.

It tells search engines what the page is about. Used wisely, it boosts your rankings in search engines, especially in Google.
If you use "click here" as the words people are going to click on, you're telling people the page is about the subject "click here". If you use "Part 2" as the anchor text, your telling the search engines the page is discussing "part 2".
You wouldn't want to rank highly for "click here" or "Part 2".

However, if your site is all about purple widgets, you don't want only "purple widgets" to be used as the phrase in every link to your site. Over-optimizing like that would create an unnatural pattern.

You can use anchor text in:

* External links – links from other sites.
* Internal links – links on your pages.
* Navigation maps.
* Links on your main page. A very important spot.

Remember that real live humans will read your links as well as search engines, so the words in your anchor text need to make sense!



Dynamic link pages
You should also watch out for any link pages that are generated dynamically.
Chances are that such pages would not get indexed soon enough, which means that a link from such a page would not benefit you.
Some dynamic link pages are intentionally generated in such a way so as to prevent them from getting indexed. Some unscrupulous webmasters do this to trick you to prevent any PageRank leaking from their site to yours.
Links from such pages therefore do not give you any benefit.

Examples of dynamic links include URLs containing symbols such as “?” or “&”.



Javascript link pages
It is also important to identify pages that are generated through Flash or a JavaScript, as Search Engines cannot read Flash pages nor can they read the links embedded within Flash.

These are some of the tricks unethical webmasters use. While such a site may claim to have placed a link to your Web page, in effect they are not giving you any benefit.



Redirected links
A link that is first redirected to another page within your partner site before pointing to your site is a redirected link.

You should watch out for such links, as search engines do not give weight to redirected links. It is very unlikely that your site would draw any benefit from a redirected link.



Framed sites
Avoid getting links from framed sites as Search Engines cannot read texts within frames.
A link placed on a framed site would not give your site any benefit, as Search Engines would not be able to recognize such a link.

Search Engine Optimization: Benefits

Search Engine Optimization :

(SEO) is the process of analyzing your site and modifying it to enable search engines to read it, understand it and index (or catalog) it correctly. This is not rewriting the site or changing the look and feel. It is subtle changes, adding or modifying inconspicuous visible and invisible text so that the search engines can read the site. SEO is not 'spamming' the search engines - it is simply helping the search engines help you.

The need for SEO has become acute in the past few years. Web sites are being created with Java, Flash and images all of which search engines cannot understand and ignore. If the content of your website is ignored by the search engines then they can't index your site, If your site isn't indexed then no one will find your site by searching for it in Google, Yahoo, MSN, etc. If no one can find your site then your hard work and money spent creating the site is in vain.

SEO Benefits :

SEO helps in generating leads, sales or simply building awareness.
There is more to search engine optimisation than just marketing, as companies can derive many business benefits from using SEO.

* SEO Cost-effective
There is no payment to the search engines for being indexed. This is important for high volume, low intent phrases which can be expensive in paid-search (eg ‘car insurance’).
It can also be useful for generating visitors on the long tail of search. Many companies bid on these phrases through paid-search, so giving opportunities for those who use an SEO strategy for the tail.
* Fixed Costs With SEO
The cost of SEO is relatively fixed, independent of click volume. Effectively, the cost per click from SEO declines through time after initial optimisation costs and lower ongoing optimisation costs. Conversely, paid-search is essentially a variable cost.
* Brand Visibility With SEO
Think about that search on ‘auto insurance’. The big insurance companies are all desperate to make it onto the first page of Google. The ones that didn’t make it either need to buy PPC ads to be seen, which is expensive for such a competitive search query.
* Web Standards / Accessibility

For Any Enquiries :it_bussnes@yahoo.co.in


Designing a website for search is an exercise in designing a best practice website. Search engine crawlers notice errors in your code, so valid code is a must for SEO. And that makes for a healthier, more accessible website. Accessible for Google’s crawlers, and for people.
* Repeat Business With SEO
Customers referred from search engines tend to stick around for longer. Increase customer lifetime revenues via SEO!
* Customer Acquisition - Targeted Prospects
Search is demand-driven, so anybody referred from a search engine is hoping that your web page matches their search query. If it does, and you show them all the information they need to see, they may well become your next customer.
* Credibility / Brand Perception
Why aren’t you in Google for ‘auto insurance’? Consumers expect big brand businesses to be prominently placed in Google, so what is the effect if you aren’t on the first page or two?

For Any Enquiries Please C:it_bussnes@yahoo.co.in

7 Steps to Get Your New Site Indexed in 24 hours

7 Steps to Get Your New Site Indexed in 24 hours
1) Create 5 pages of content
Skip the “under construction” page and write several pages of real content, at
least a few paragraphs.
2) Create Internal Links to your Pages
Put the content in a template with a menu structure to make this step easier.
You can find free templates at oswd.org and other places, at least to get
started. Link to the content through the menu, and if you have a major landing
page, link to it from the content of a page or two.
3) Tag on Social Bookmarking Sites
After just a few minutes to create an account with these sites you can submit
a link to your site. This gives you an instant way for Google and other search
engines to find your site because these social bookmarking sites get visited
by the search engine bots (like the Googlebot) quite regularly. A few
bookmarking sites to recommend: Del.icio.us, BlinkList, StumbleUpon.com, and
Furl. Make sure you tag them with common words, like those you find on their
tag clouds (BlinkList has a good one, just scroll down on the page to see it).
4) Comment on popular and recent blogs (with your link)
Find 5 blogs that are fairly popular, relevant to your site, and have a recent
blog post (last day or two). Read the post and add a comment that contributes
to the discussion, including a link to your site in the URL field.
5) Create, Submit, and Ping your XML Sitemap
You can create a free XML sitemap here then upload the file to your site (just
save it as sitemap.xml). Then ping Google with your sitemap by typing in the
following URL in your browser, replacing the domain name with your own:
http://google.com/webmasters/sitemaps/ping?sitemap=http://www.mysite.com/sitem
ap.xml
Next, create an account with Google Webmaster Central, add your site, and
submit your XML sitemap.
6) Install Google Analytics
Add Google Analytics (free) to your site. Don’t forget to verify your site
with them to get the data collection started.
7) Run some Google Ads
Create an account with Google Adwords and start running some ads, even if its
just for the domain name, company name, or some long tail keywords. Google has
to go to your site because of their quality score, which includes “your
landing page quality”. Just spend a couple of bucks and it can help jumpstart
the indexing.
With these steps, you should see your site indexed fairly quickly. I can’t
guarantee the 24 hours, but it is possible. At the very least it will speed up
the indexing significantly (from weeks to days). Look for the “googlebot” to
visit in your site analytics. Then look for your site to show up with Google
by doing a search with the site: operator (for example, site:sphinn.com).
Enjoy!
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About the author:
Michael Jensen is a co-founder of SoloSEO.com, an online service for SEO
project management and do-it-yourself SEO tools. SoloSEO.com allows web
marketers of any skill level to manage keywords, content tracking, link
building, and competitor data.
Michael started as a web application programmer, and has since managed,
developed, and co-founded several web technology companies. His applications
are providing document and workflow management solutions to businesses in
various industries, from small businesses to large corporations, including
several Fortune 500 companies.
manage your SEO projects in one place.
SEO Project Management
Search engine optimization (SEO) can help your site rank higher in the search
engines, giving you more traffic and more conversions. There is no quick fix
and instant results in SEO, it takes time and a lot of work. But there is
hope! SoloSEO helps SEO to be easier, by managing keywords, content, and link
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Find the links, check their strength and quality, manage them from one place,

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With the right tools, you can do SEO too.

Why you need SEO

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people online will use Google or another search engine to find what they are

looking for. If you're website isn't ranking where you hope it should, SEO can

definitely help. SEO (search engine optimization) helps your website to

improve its rankings in the search engines for relevant keywords, bringing in

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The Right Tools

As with any trade, you need professional tools to get the job done, and done

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Learning how to SEO

Along with the right SEO tools, you need to know how to actually do SEO.

SoloSEO gives you helpful and up-to-date learning resources to guide you

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Your hard work in SEO will soon pay off, and as you go along SoloSEO helps you

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Hiring an SEO can put you out thousands and thousands of dollars. But if you

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Learn and do SEO yourself, with help from the Pros

Can you SEO?

Yes you can, and here's why. In the open world we live in now, "how to SEO"

information is freely given out all throughout the Web. You still have to read

and apply the principles, but it can be done by almost anyone. With the right

SEO knowledge and SEO tools, you can do SEO for yourself or for clients.
Learn from the Pros

Yes you can, and here's why. Much has changed over the past several years in

SEO. When SEO first began a lot of "discovery" occurred in finding out what

the search engines were using to rank. While this still goes on to some

extent, most of SEO is now applying the principles learned from the discovery

years. These principles of SEO can be learned and applied if you're willing to

put in some work. SEO principles, tips, and help is readily available from

many SEOs who freely share SEO knowledge through their blog. SoloSEO has put

together an SEO learning center to help you find the best and most up-to-date

information available today.
Tools like the Pros

Just like any field, the right tools help a job to get done, done right and

done fast. But having access to the same tools that some of the large SEO

firms have in-house will just never happen. SoloSEO brings professional tools

into the hands of everyone seeking to do SEO. Find and manage your keywords,

track the ranking and links to your content, manage the link building process

from finding links to checking them, and keep track of your competition's

statistics and how they change over time. These and many other tools will help

you not only do SEO, but to do it efficiently.
Save thousands over hiring an SEO

You could hire an SEO, and pay out anywhere from a few thousand to fifty

thousand dollars. Or you could put in some of your own time and work and do it

yourself! For a low monthly fee, SoloSEO offers professional tools and SEO

project management enabling anyone to do SEO for themselves.

Start increasing your traffic and conversions today with SoloSEO!

EnterURL Search Engine Optimization Packages

Millions are spent each year on Internet advertising, and while there are
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The Silver Package
This package will put your Web site on the road to top search engine placement
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dramatically increase your ranking results:
* Competitive review and analysis of your home page and keywords to
determine the best search terms for your site.
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description and keywords.
* Summary of analysis and implementation steps.
* Upload of optimized code directly to your web server!
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The Gold Package
Enhance your listings and META tags with this expanded optimization package
for those Web sites with several pages requiring more in-depth work. The Gold
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* Competitive review and analysis of up to 2 additional pages on your
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* Keyword recommendations based on how your customers would search for
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* Keyword and positioning report to show where you are currently listed on
the search engines as well as who your top competitors are.
* Personalized analysis of site deficiencies that are causing you to lose
visitors and sales. This includes navigation review, misleading or unfocused
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* Upload of optimized code directly to your web server!
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For the business with multiple products and/or services in a very competitive
market who would like an in-depth site analysis and multiple pages optimized,
the Platinum Package includes all the elements of the Silver and Gold
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* Additional keyword analysis.
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The Custom Optimization Package is a more in-depth optimization of your web
pages and includes the implementation of all required technical changes for
the best natural search listings. Our Custom optimizations include the
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* Kick off call to understand your online marketing goals to develop an
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call"
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competition
* Reverse engineer top-ranking competitor websites
* Optimize targeted pages to effectively capture the identified KWPs.
Includes;
* Meta Tags, Relevancy, Link Popularity, URL strings, Content and more
* Optimize page content and layout to maximize conversions (Register, Buy,
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* Implement optimization requirements for Google, Yahoo, MSN and AOL
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For Any Enquiries Please C:it_bussnes@yahoo.co.in

Link building services provider India,

Linking Building is main part of Increase Business Popularity. Our company always offers high quality links with maximum relevancy. Our company handles large number of linking campaigns. Link popularity is a way toe expanding your site popularity and site indexing to get higher search engine rankings. Our company provides 24 hours online supports to increase link popularity of our clients websites. Link Popularity: means how much you are known on the Online Business which can be defined how many websites linked to your site. Zoom traffics has strategy of using variety of anchor text and actual description of the theme of the site to create the links for the site so that the relevancy of the link is maintained and natural link building is done for the sites. Self provides all type of linking services including one way links and reciprocal link exchange programs. Before doing link building for any website we conduct depth research and study of the website to find potential links. self never uses or recommends use of any automated software to find relevant links for any website. Before starting any work we plan out the criteria and plan of action for each month to get maximum visibility.
What is Link Popularity?
Link Popularity: means how much you are known on the Online Business which can be defined how many websites linked to your site. Any use a variety of anchor text and actual description of the theme of the site to create the links for the site so that the relevancy of the link is maintained and natural link building is done for the sites. Self all type of linking services. Before doing link building for any website I conduct through research and stud the website to find potential links. Zoom Traffics never use any automated software to find relevant website. Before starting any work we will discuss the criteria and plan of action for each month to get maximum visibility.
One Ways, Two Ways, Three Ways Linking Specialist
As per client's criteria realted one way, two ways, three ways, direcotry submission and all type of linking services as per clients insturstions. Our company focus only quality and client's criteria realted.
What is link building about and where should you put your efforts for maximum return? Strategic link building is about establishing your competitive position in the online marketplace that already exists, albeit informally around your industry sector.

Link building is not about search engine optimisation, it's not about boosting your Google PageRank, it's not about publishing a link directory and it's not about swapping links with as many other websites as possible.

If you've gone through all the hard work of a link building campaign, you expect to be rewarded with some impressive links. The reality is that many people are disappointed with the trickle of links and the trickle of traffic that their efforts produce. If that sounds familiar to you, then you need to step back a bit and re-access your linking strategy. Are you really giving enough thought to your strategy?

Online Shop Optimization

Search engine optimization for E-commerce sites that are based on content management systems, osCommerce, phpShop, Zen Cart, ASP, Typo3, this means: URLs and pages are dynamically generated by the scripting language fetching all elements from the database. We offer 100% professional seo assistance and advice...
How to improve ranking for your E-commerce sites
Most of the E-commerce sites on the Net are based on content management systems, example os Commerce, phpShop, Zen Cart, this means: URLs and pages are dynamically generated by the scripting language fetching all elements from the database.

It is very complicated to optimize such a site it requires normally 100% professional assistance. I will show you, how you can resolve a problematic case like this on hand of the below information provided for your arrow Search engine optimization project.

Optimization for ASP
Sites completely dynamically generated means: all the displayed data such as navigation, all content, products, page titles and Meta tags are fetched by the ASP queries from the different fields in the tables of a database and then parsed by the engine onto the users screen through a browser. Fact is that search engine can only understand as much of this code as a person who has a good knowledge of html but has no clue of JavaScript, DHTML or scripting languages such as ASP or JSP. This person is probably not capable to write any queries to search the database and to display the results such as the content for a certain page on the screen. Search Engines can't either.

First requirement in a case like this is to retrieve the ranking status of the web site in question at search engines like Google, Yahoo and MSN. If the web site does not show up at all (below the first 50 pages) be not discouraged, there are ways to actually improve ranking.

There are factors which should be clarified, check if there are any duplicate content titles and Meta tags. This is very often the case at dynamically generated web sites. This has a bad impact on the ranking, when repeated data is dished up to the bots.

The head tags head here comes title and Meta data head are mostly generated by the use of an include files. Take care that as many pages as possible have its own and unique title tag and Meta data such as the description etc. Improving this will take you already further than you probably expected.

Duplicate content mostly found on product pages often without product related small articles, reflecting the keywords users probably will use searching for this product is also a draw back of dynamically generated web sites. In fact this is a common problem with most E-commerce web sites.
How to start
Thus implementing the titles and Meta data plus content has absolute priority. Second is to wait a short couple of days to see the result after the spiders have indexed the new content. Mostly this first step pulls the web site over the 50 - 45 arrow Page Rank.

To analyze the behavior and reaction of the search engines to their new treat is essential to take the second step, which would be adding additional keywords to every page and format your content properly using headers () and etc. Assigning a hierarchic order to the content seems to have a very good effect on the ranking especially MSN and Yahoo search engine show mostly a significant increase in ranking.
The first ranking results
Do not be surprised when your site is ranking now in Yahoo at the third page and on the first page of MSN with some very competitive keywords, but you will realize that Google seems to be more resistant to present your site to the users searching the Net. It is therefore absolutely necessary to monitor the effects of your changes closely and daily to achieve a better result and to analyze all responses of the search engines.

It can even happen that your site shows up in MSN and it can disappear after a day or three again which can be really shocking because you have invested a lot of time and probably have sacrificed even your weekends to achieve better ranking results. Get into the code and check what is going on. Make sure that the code of the templates is clean XHTML and replace too many complicated nested tables with a more simple code and additionally clear everything out that can be handled by the Stylesheet. Best way is working following W3C recommendations and you will see this will improve ranking too. Rewrite the content and double check if there is no more duplicate content or Meta tags around.
Penalized
When your research shows that the site was probably penalized because the search engines have crawled URLS which offer the same content and products on different pages and that there is no way for you to resolve this because this is the way the site was set up then proceed with the following:

Add a robots.txt file and place it into the root of the server so the crawler is not allowed to follow the URLS with a query string (?). This looks something like this: Disallow: ⁄*? This really helps, just try it.
Crawler-delay:
If you suspect that the spiders and bots avoid crawling the complete site because the site was build with hundreds of include files (server side includes) and this requires excessive time to load when the crawler comes to visit your server then additionally add a crawler delay to the robots.txt so that MSNbot will crawl the server more slowly (User-agent: msnbotCrawl-delay: 120) (User-agent: Teoma Crawl-delay: 10) (User-agent: Slurp Crawl-delay: 10) just to name a few. This also really helps if your site gets spidered too quickly, especially if you're using ASP.
End results
You will see that complicated dynamically generated sites will rank very well and will hit the first 3 pages of Google, Yahoo and MSN in a timeframe of approximately 4 - 6 months after implementing the changes described above. Please notice that you have to be patient when it comes to search engine optimization. Normally optimization can take from 4 up to 12 months, depending how competitive your keywords are and how much content you have to offer. Building static pages with good written content always helps and is recommended. Remember to monitor the reactions of the search engines to your changes and act accordingly.

To achieve a good position, you may have already guessed, many factors are involved. It starts how the web site is built and includes the content you offer and goes on to how accessible your navigation is to the search engines and how easy they can follow it. Also know that spiders hate queries because they can be caught

What is SEO?

You're the CMO of a company that makes blue widgets. But when you enter the phrase "blue widget" in a major search engine, your Web site pops up in the 4,500th spot on the results list. Talk about a visibility problem: A study conducted by The Pennsylvania State University, published in 2003, found that 54 percent of users review only the first page of search results, and 19 percent stop after the second page. Clearly, poor search engine ranking is costing the company business. The remedy? You can't write to Google or Yahoo and ask them to please, pleeeeease rank your site higher for "blue widget" searches. Search engines use complex, secret and ever-changing mathematical algorithms to rank sites. To improve a Web site's search rank, marketers can turn to search engine optimization, or SEO.

How does SEO work?

"SEO is the attempt to modify something about your Web site to improve the quality of your organic or algorithmic rankings at the big search engines," says Eric Peterson, a JupiterResearch senior analyst. That sounds straightforward enough, but the devil is in the details. SEO expert Shari Thurow says the first step is to build a user-focused site. This may sound obvious, but many companies fail the test, says Thurow, author of Search Engine Visibility. "There is a complete overemphasis on positioning. Just because you have a number-one position doesn't mean you'll get qualified leads, and it doesn't mean you'll close the sale," says Thurow, webmaster and marketing director of search engine marketer GrantasticDesigns.

Simply put: You gain nothing from a site that ranks high on search engines but turns off visitors.

What are some basic SEO principles?

A Web site built with users in mind is likely to fare well with the software "spiders" that search engines use to index content and rank sites, Thurow says. The three building blocks of such a site are:

-- Text: Use content that includes words and phrases your company's target audience is likely to type into search queries. If you're selling mountain bikes, that term should be everywhere -- in page headings, navigation buttons, photo captions and the like.

-- Links: A site's navigation scheme should be accessible, coherent and consistent so that spiders and humans can easily traverse it.

-- Popularity: A good site will prompt others to link to it. External links from reputable sites will enhance your Web site's ranking in search engines.

Why should a company bother to use SEO if it can buy pay-per-click ads?

A company can always buy pay-per-click (PPC) ads on search engines. These ads appear whenever users query specific keywords. However, JupiterResearch has found that the average company gets about 80 percent of its commercial search engine referrals from organic results and the rest from PPC ads. So while PPC ads can complement organic search results, particularly when doing seasonal promotions, they are no substitute.

How much should a company expect to spend on SEO consulting work?

It depends on the size of the Web site and the condition it's in, says Chris Winfield, president and cofounder of search engine marketer 10e20. Most of his company's clients sign up for a year's service, paying between US$5,000 and $15,000 per month, plus sometimes an initial, one-time fee, he says.

What should CMOs look for when evaluating SEO consultants?

In addition to checking the obvious -- references, expertise and resources -- it's critical to hire a consultant who abides by a search engine's SEO guidelines. Avoid search engine marketing firms that offer to elevate rankings for a low, one-time fee, since the only way to legitimately guarantee top positioning is with a PPC ad. Unscrupulous firms typically try to trick search engine spiders by employing so-called black hat techniques, such as stuffing a Web site with hidden keywords. When a search engine detects such a trick, it will ban the site from its index. Then no amount of SEO will make it appear.