Optimizations Search Engines Optimization

Free Search Engine Submission

2008-05-27T05:34:00.000-07:00

Search Engine Submission
Free Search Engine Submission (20 search engines)

Your site will be submitted to the following search engines: focusLook, Burf, Subjex, Alexa, Scrub The Web, Google, LookSeek, Jayde, InfoTiger, NerdWorld, Aeiwi, Walhello, LifeTips, ExactSeek, EntireWeb and more ..
Suggest a Search Engine

Professional Search Engine Submission (Hundreds of search engines) (Recommended)

Your site will be submitted once a month to hundreds of search engines for a whole year. Features include: keyword suggestion tool, readiness report, ranking report, link popularity report, broken links report. Search engines include Google, Yahoo, AOL, MSN, and many more. Each submission produces a detailed report of the results. This service comes with a powerful SEO keyword suggestion tool.

Trellian SubmitWolf - An easy to use website promotional tool. (Recommended)

SubmitWolf is an professional, easy to use website promotional tool, which can automatically submit your site to the relevant search engines. Increase the number of visitors to your web site dramatically!
///////////////
http://www.addme.com/ (imp 20Search submit link hera)

http://www.addme.com/submission/free-submission-start.php (imp 20Search submit link hera)

Search Engine Submission & Optimization

Welcome to Add Me!®, a leading resource for webmasters and small-business owners specialized in website submission, promotion, internet marketing, and optimization in the search engines, since 1996. AddMe.com has currently over 800,000 members.

Search Engine Submission (+ SEO tool)

If you want a deep and fast web site submission across the web, this is the service you need. We will perform a monthly submission of your web site to hundreds of search engines for a whole year. This service comes with a powerful SEO keyword suggestion tool.

Free Search Engine Submission

You have a great web site, but no one knows it even exists? You have come to the right place. This service lets you do a web site submission to the top 20 search engines and directory for free.

Search Engine Optimization

“Looking for top visibility in the search engines? There are many options available to you.”

Try AddMe's new Search Engine Optimization Keyword Tool:
KeywordDiscovery.com

Website Analytics

An integral part in managing a successful website is web analytics and your visitor statistics. Review the latest Addme preferred website analytics platforms.

Pay Per Click Search Engine Promotion

Another great way to attract targeted traffic is through Pay Per Click Search Engines. Learn how PPC search engines work and why you should consider using them to attract new customers.

Free Search Engine Optimization Toolbar

An amazing Free SEO search toolbar with so many SEO features, including multiple search engine search, search engine view, direct links to all the SEO tools and much more.

Professional Web Design

You want to give your site a professional look but don't want to spend too much? We have a great and very cheap solution for you: website templates. Pick your design, download it, make a few simple changes, and voila!

Promotion Articles

Articles on promoting or running your website or e-business.

Related: Search Engine Optimization

Looking for top visibility in the search engines? There are many options available to you. See our recommended SEO products and services.

Related: Website Promotion

A helpful website promotion and search engine submission document packed with usefull information about promoting your website via internet directories, paid search, trusted feed, email marketing and more.

/////////////////////IMP/////////////////http://www.addme.com/optimization.htm
Search Engine Optimization

Optimisizing your website for the search engines is the next step after successfully completing search engine submissions. Many websites are already indexed but still fail to appear within the top results due to a lack of proper optimization efforts.

It should be a given that your website appears when searching for your company name. However, these are people who obviously already know about you. The real benefit is when your website appears at the top for generic search terms that describe your products and services.

There are many different elements that should be considered when optimizing a website for greater search engine exposure, such elements are:

On Page Optimization

* Meta Data: Meta data is information that is found within each web page. The main meta data fields used are page title, description and keywords.
* Page Copy: How copy is written for your website can also affect the performance of your site within search engines, this includes headings and formatting.
* Internal Linking: Linking is the action where by one page is linked via either text or an image to another page within your website.
* Coding: How a web page is built can considerably affect how it performs within the search engines.
* Navigation: This will determine if search engines can access all the pages within your site and more so, how effectively.

Off Page Optimization

* External Linking: How many other websites are linking you your webpages?
* Directory Submissions: Another great way to help build links back to your website.
* Social Bookmarking: A great way to share you favourite pages with the rest of the net del.icio.us
* Press Releases: Another great way of increasing online PR for your website.
* Newsletter Writing: Write a newsletter article and submit it to link sites that offer regular newsletter to there readers.

There are many solutions available to you. We recommend the following ones:
Professional Search Engine Submission(+ SEO tool)

Your site will be submitted once a month to hundreds of search engines for a whole year. Features include: keyword suggestion tool, readiness report, ranking report, link popularity report, broken links report. Search engines include Google, Yahoo, AOL, MSN, and many more. Each submission produces a detailed report of the results. This service comes with a powerful SEO keyword suggestion tool.
Sign up Now!

» BuildTraffic Search Engine Optimization - Free Trial
BuildTraffic will make it easy to optimize your website for a top search engine rankings. You will have access to all of their powerful SEO tools that you will need to optimize your website.

» KeywordDiscovery Search term Suggestion Tool - Free Trial
Keyword Research is by far the most important part of successful SEO and effective PPC (Pay Per Click) campaigns. Keyword Discovery is the best place to go to find out what keyword to use and when. Free Trial Available.

» SEO Toolkit Get Top 10 Google Rankings
Get top 10 rankings on Google & Yahoo with Trellian SEO Toolkit, the proven search engine optimization software tool. Trellian offers everything you need for website optimization, link building, search engine submission and much more. Top ratings. Free download.

One Way Links/Search Engine Optimization Services

2008-05-26T22:37:00.000-07:00

Search Engine Optimization Services
SEO offer a variety of SEO services to meet the needs of small and large companies. Each package can be tailored to meet your needs. If you have any questions or would like a custom quote please contact us and one of our staff members will be happy to be of help.

Visit our detailed SEO Services page for more information on a specific SEO service we provide.

We encourage you to read through all of our content and if you have any questions please Contact Us
An overview of SEO services are as follows:

* Full Search Engine Optimization and Submission Service
A comprehensive website optimization and site promotion services. Please see our SEO Packages page for details on this. We have broken our packages into several levels, but by no means does this mean you have to pick a specific package. We can customize it to your needs and budget. Just email us!
* Link Building Services
Increase your popularity with thousands of in-bound links. We have a very comprehensive strategy for accomplishing this for you. Visit our One Way Links and SEO Marketing pages for details. With our one way links we provide you with valuable keyword rich links by the hundreds or thousands depending on your needs. SEO Marketing gets your site visibility and hundreds of in-bound links through our press release and ghost writing for article creation. We also distribute your press releases and articles for you.
* Directory Submissions
SEO offers a variety of directory submission services to help promote your website. We have a list of several hundred directories that we can submit to. So depending on your needs and budget we can submit to just a few dozen or a few hundred. Each entry is hand submitted to provide variety of site descriptions, keywords and to increase success of site acceptance.
* Website Optimization Services
By reviewing your site, SEO will find the trouble spots and recommend how to optimize your site so that it can be properly indexed by the search engines. This can involve as little work as modify the text on your page(s), to a full website re-design. We will tell you what we think must be done for best success and then we can balance the actual work done to keep it in your budget. A lot on-page and on-site optimization can be done with very little work. It's the last 20% that requires a lot of work and usually involves inter-page relationships (inner site linking and page linking content relation).
* Keyword Research
There is no point in optimizing your site if we have not clearly defined what keywords best describe your service and/or product(s). We will discuss with you your business to better understand what it is you do, review your current website, look at your competitors, and then begin an exhaustive research of which keywords to choose that will give you the most traffic for the least cost. Afterall, if you make more money we make more money through references and your continued business.
* Free Consultation
We provide free consultation for the life of your contract with us. What does this mean? It means you may call us or e-mail us at any time to ask us questions on work performed, current work in-progress, future work or any other topic we can help with.

One Way Links
We provide 100's or 1000's of STATIC One Way Text Links. We can also provide as many anchor words as you want to each url (anchor words are the text displayed on pages that are the link to your site, also referred to as 'link text').

We provide all our clients a report of ALL URLs linking to your site. This information includes:

* Date Link Placed
* Link Text used (1 of the ones you specify)
* URL link is on
* Google Page Rank of URL link

We can add one way text links to you at various rates. You want 1 new link per day or 100 new links per day on average? We can accomodate.

All pages that have your one way links to your site are *cached* by google (meaning google does index/crawl it and finds it not duplicate content,etc). The page rank of the one way links will vary from 0 to 9, obviously to get higher PR links you need more one way links. You will have a nice spread of PR once you get up to 200-300 links, at the entry level of 100 one way links you will see PR0 thru PR3 and maybe PR4.

One Way Links are from a relevant site (IE sports to sports, etc), but this is not gauranteed as if no links are available from a relevant category, we use other categories.

You will never receive more then 5 one way links from one domain to your URL.

We can provide anywhere from 1-20 new one way links per day per URL (you could setup multiple URL's all pointing to the same location if you wished to do more then 20 per day).

Many of our clients will pick multiple inner pages on their domain and target smaller keywords,etc. to really increase site traffic and search engine ranking position (SERP).

Our Fees: 25$ per 100 one way links per month (so 200 links would be 50$/mo). This is a FRACTION of what brokers charge, which is 35$ PER LINK (one time fee). 100 one way links from these places would cost $3,500 and are all placed in "directories" where our links are on actual content pages.

It would take 140 MONTHS of payments to equal the cost of these broker firms for the equivalent number of links. There is no comparison!
* Google SEO
* SEO Web Design
* Maryland SEO
* Virginia SEO
* Internet Marketing SEO
* Affordable SEO Services
* SEO Company
* SEO Services
* One Way Links
* MSN SEO
* Small Business SEO
* Yahoo SEO
* SEO Package
* Professional SEO
* SEO Marketing
* SEO Consulting

Virginia SEO

2008-05-26T22:35:00.000-07:00

Virginia SEO

Our Virginia SEO services has the unique advantage in that our headquarters are in Germantown Maryland, which is only a few miles from Virginia. This gives us the ability to provide a more personal and face to face experience for our customers.

Doing Virginia SEO work gives us great satisfaction in that we can make you feel very comfortable with us and when we succeed see something other then a smley face in an email. Not that we don't mind those either! We would be glad to meet with you to discuss your business goals and work out an SEO Package that is tailored to your needs.

If your located within 100 miles of zipcode 20874 (our zipcode) we would be more then happy to come meet you in person to discuss our SEO Services in greater detail. However, if you prefer to work by email or telephone we have no problem with that either.

Whether we are doing SEO work for a firm in Virginia or for any of our search engine optimization packages, we highly recommend you take advantage of our one way link service. This is one of the two major factors to your websites success. The other is your on site optimization.

With our SEO Virginia SEO Service we recommend the following:

Virginia SEO

Features
Virginia SEO
Keyword Research to find the best keywords to target based upon competition and goals.
On-Page and/or Site-wide optimization for your best keywords.
In-bound links (one way links) / off-site optimization to target your top keywords.
Performance reports before, during, and after for our Virginia SEO Service.
Guaranteed inclusion of your optimized page.
Free Consultation during your entire experience with SEO .
Directory submission of your optimized page/website to our high quality list.
Press Release with guaranteed inclusion to provide content rich links back to you.
Ghost writer to create and provide rich article content.
Hand submission of your unique and custom articles to distribution centers.

Maryland SEO

2008-05-26T22:34:00.000-07:00

Our Maryland SEO services has the unique advantage in that our headquarters are in Germantown Maryland. This gives us the ability to provide a more personal and face to face experience for our customers. Doing Maryland SEO work gives us great satisfaction in that we can make you feel very comfortable with us and when we succeed see something other then a smley face in an email. Not that we don't mind those either! We would be glad to meet with you to discuss your business goals and work out an SEO Package that is tailored to your needs.

If your located within 100 miles of zipcode 20874 (our zipcode) we would be more then happy to come meet you in person to discuss our SEO Services in greater detail. However, if you prefer to work by email or telephone we have no problem with that either.

Whether we are doing SEO work for a firm in Maryland or for any of our search engine optimization packages, we highly recommend you take advantage of our one way link service. This is one of the two major factors to your websites success. The other is your on site optimization.

With our SEO Maryland SEO Service we recommend the following:

Maryland SEO

Features
Maryland SEO
Keyword Research to find the best keywords to target based upon competition and goals.
On-Page and/or Site-wide optimization for your best keywords.
In-bound links (one way links) / off-site optimization to target your top keywords.
Performance reports before, during, and after for our Maryland SEO Service.
Guaranteed inclusion of your optimized page.
Free Consultation during your entire experience with SEO .
Directory submission of your optimized page/website to our high quality list.
Press Release with guaranteed inclusion to provide content rich links back to you.
Ghost writer to create and provide rich article content.
Hand submission of your unique and custom articles to distribution centers.

SEO Web Design

2008-05-26T22:33:00.000-07:00

Q. What is SEO Web Design?
Ans. SEO Web Design is the ability to seamlessly create a web page that is both search engine friendly and provide high conversion / ROI / user satisfaction to your site visitors and customers.

SEO Web Design that is both search engine friendly and user friendly becomes more and more difficult. Why is this? Well search engines look at the content on a website in a very analytical fashion. Where as a user wants to get the information or service they are interested in as quickly and painlessly as possible. Users don't care about keyword density, search engines do. Users don't really care if your H1 tags reflect the search page results, search engines do. There are over 100 factors that make a search engine friendly website, but the user does not care about these.

This is where our SEO Services with SEO Web Design becomes effective. With our proven results for both search engines and high usability and eye pleasing web design we can help not only the search engines find you, but increase your return on investment.

What if you already have a Web Design company? No problem. We can do SEO Analysis Reports that your Web Design firm can then implement. This has been done for many of our customers.

Google SEO

2008-05-26T22:31:00.000-07:00

Google SEO
Our Google SEO services are targeted not only at Google, but MSN and Yahoo. Google is the king of search engines, and it also requires the most effort to rank in the top 1-20 positions. We know how to rank in the top for Google having used own own test sites to prove it (ask us and we will give our site URL's and keywords to prove it!).

We have a number of in-house and internet found tools that can help us determine the optimal way to target sites for Google high rankings. As with all of our SEO Services basic and sound SEO principles must be used. This involves great on page (the page we are to optimize), on site (the optimization of your entire site by looking at how the site is connected and how pages relate to each other) and off site optimization (development of in bound links that point to your page(s)).

The difference between MSN SEO, Yahoo SEO and Google SEO is that doing SEO work for Google requires more patience, research and more link building then the other search engines. We can do all this in a very affordable way.

With our SEO Google SEO Service we recommend the following:

Google SEO
Features
Google SEO
Keyword Research to find the best keywords to target.
On-Page and On-Site Google optimization for your best keywords.
Off Site (one way links) Google optimization to target your best keywords.
Performance reports before, during, and after our Google SEO Service.
Guaranteed inclusion of your optimized page.
Free Consultation during your entire experience with SEO .
Directory submission of your optimized page to Google favored locations.
Press Release with guaranteed inclusion to provide content rich links back to you.
Ghost writer to create and provide rich article content.
Hand submission of your unique and custom articles to distribution centers.

SEO Consulting Features

2008-05-26T22:29:00.000-07:00

Our SEO Consulting services can vary from phone consultations to full SEO Services. We want to help you succeed and meet your desired SEO goals. With all of our SEO Packages we will consult with you to determine what best fits for your needs.

What drives you to success is our thorough knowledge of the industry and how to approach optimizing your site to increase traffic. This involves many factors from keyword research to one way text links to SEO marketing.

Please take the time to look at our seo services overview below and then contact us for a custom quote or if you have any further questions. We can provide strictly SEO Consulting on an hourly basis is you wish as well.
SEO Consulting Features

Features
SEO Consulting
Keyword Research to find the best keywords to target.
On-Page and On-Site MSN optimization for your best keywords.
Off Site (one way links) MSN optimization to target your best keywords.
Performance reports before, during, and after our SEO Consulting Service.
Guaranteed inclusion of your optimized page.
Free Consultation during your entire experience with SEO .
Directory submission of your optimized page to MSN favored locations.
Press Release with guaranteed inclusion to provide content rich links back to you.
Ghost writer to create and provide rich article content.
Hand submission of your unique and custom articles to distribution centers.

SEO Marketing

2008-05-26T22:28:00.000-07:00

We provide four main SEO Marketing services and this page explains them in more detail.

1. PPC (Pay Per Click) - We have extensive experience in getting you the highest level of traffic for the least amount of money using Google Adwords and other PPC programs. We can manage small or large accounts for you and offload the work from you so you can go about making more money in other areas. Anyone can throw in some words into a PPC program. It takes a lot of fine tuning to maximize your PPC. We can help you setup conversion tracking pages as well. All of our PPC services are on an hourly basis.
2. Press Releases - We have built a very good relationship with several press release agencies to get word out on the internet about your business. This is a very affordable SEO service that provides a large amount of visibility for your website as well as a lot of in-bound links. We highly recommend releasing at least one press release every 6 months. The catch to the press release is in how it is writen. This is where our experience comes into play. We have professional writers and editors on staff you can make sure your press release has the best chance to be picked up by wire services, journalists and free lance sites. Trying to write your own press release is best done only if you have prior experience. The other major factor is you need to have some bit of news that is news worthy, but we can work with you to come up with that even if you really do not have a lot to say.
3. Article Writing and Distrubtion - SEO Marketing with out content does you no good and this SEO Service is one we highly recommend. What is Article and/or Content Writing? Article Writing is where we have one of our staff, a ghost writer, create articles that are unique content and owned 100% by you. We highly encourage you to add these articles to your website. These articles are search engine optimized for particular keywords as well to drive more traffic to your site. The second part of article writing is the distribution of your article to clearing houses / distribution centers. How does this help you? By providing your article for free to other website owners, they are obligated to provide a link back to your website (since you are the author) as attribute for publication rights of your article. This in turn provides more in-bound one way links to your site! In addition these links are surrounded by highly targeted content that is geared towards your business. Our average article length is 300-500 words, but we can make it longer if you so desire. If you have your own articles already written we can help you by doing your distribution.
4. Content Writing - Some of our clients prefer to keep the content unique to their site. We can certainly understand this and thus we provide a service to write specific website content. The only difference between article writing and content writing is we will look to make the content fit in naturally with the rest of your website and provide inter-linking in the content to other parts of your website. Content writing is usually longer in length with our recommend of 800-1000 words per page.

Professional SEO

2008-05-26T22:27:00.000-07:00

What sets Professional SEO service apart from others? Perhaps the best way to approach that is to first ask you some questions.

* Are you utilizing search engine optimization?
* Does your web site convert into sales or new customers ?
* How is your ROI (Return On Investment)?
* Are your Web pages suffering from SE penalties?
* Is your Web site promotion aggressive enough?
* Are you gathering competitive intelligence?
* Are you confident in your search engine marketing firm?
* Do you know how to determine the credibility of an SEO expert?
* Are your SEO and SEM tactics Google, Yahoo and MSN Webmaster Guidelines compliant?
* Are you moving with the rapid and dynamic search industry changes, or being left behind?

If your answer to any of these are "I Don't know." or "No" then you should consider hiring an SEO Professional. We can help answer all of these questions and more. Please contact us and we will be glad to discuss in detail your needs and goals and help you come up with a cohesive SEO Package and discuss all our SEO Services.

Yahoo SEO

2008-05-26T22:23:00.000-07:00

Yahoo is currently the second most popular search engine and it isn't of much surprise it is the second hardest to rank high for. We follow the same basic SEO principles no matter which search engine. The only difference is Yahoo takes a little more effort then MSN and a little less then Google.

In order to rank high on any search engine the factors of on page, on site, and off site optimization must be done. On page optimization requires using the targeted keywords on the actual URL page we are trying to optimize. On site optimization requires the rest of the site to fit in with the on page optimization with both its content and the inter-linkings of the entire website itself. Off site optimization requires highly targetted keyword rich links to your site.

We recommend, as with MSN SEO and Google SEO the following solutions:
Yahoo SEO
Features
Yahoo SEO
Keyword Research to find the best keywords to target.
On-Page and On-Site Yahoo optimization for your best keywords.
Off Site (one way links) Yahoo optimization to target your best keywords.
Performance reports before, during, and after our Yahoo SEO Service.
Guaranteed inclusion of your optimized page.
Free Consultation during your entire experience with SEO Gurus.
Directory submission of your optimized page to Yahoo favored locations.
Press Release with guaranteed inclusion to provide content rich links back to you.
Ghost writer to create and provide rich article content.
Hand submission of your unique and custom articles to distribution centers.
Please contact us for a to meet your needs for Yahoo SEO or any other service.

Small Business SEO

2008-05-26T22:21:00.000-07:00

To do Small Business SEO many people (including you?) think it will break the bank. That is just not true. We can provide many help for a very small amount of money. Please look at our SEO Package page for some ideas of what we have. As with all our clients we would like to talk to you directly to find out what your SEO needs are.

Quote often with a small business we can help you find a niche that will drive traffic to your site that a high conversion rate. It is not always true but high traffic words tend to have lower conversion rates then low traffic words. Why is this? With high traffic words the user tends to have a much broader selection of sites to browse in their search results that are relevant. So if your selling hand crafted door knobs, don't try to target "door" or "door knobs".

We also look at the topic of your web site or websites and help you determine which search engine you should optimize for with highest priority. For example, MSN has a certain demographic of users and thus certain websites can achieve great results by optimizing for MSN first and foremost.

With the Small Business SEO and really with all search engine optimization packages, we highly recommend you take advantage of our one way link service. This service is a must no matter what your goals are. With out a nice collection of links pointing to your site, you will not place well. Even if it is just a few links for small keywords on inner pages, this can make a dramatic impact on your small business.

The main difference between a small business package and larger businesses is the quantity of each feature. We work with you in your budget constraints to place you as high as possible. And with a long term relationship we can get you to the top even on a small budge. With our SEO Gurus Small Business SEO Service we recommend the following:

Small Business SEO
Features
Small Business SEO
Keyword Research to find the best keywords to target.
On-Page and Site-wide optimization for your best keywords.
Off Site (one way links) optimization to target your top keywords.
Performance reports before, during, and after our Small Business SEO Service.
Guaranteed inclusion of your optimized page.
Free Consultation during your entire experience with SEO Gurus.
Directory submission of your optimized page/website to favored locations.
Press Release with guaranteed inclusion to provide content rich links back to you.
Ghost writer to create and provide rich article content.
Hand submission of your unique and custom articles to distribution centers.
Please contact us for a custom quote to meet your needs for Small Business SEO or any other service.

MSN SEO

2008-05-26T22:19:00.000-07:00

Our MSN SEO services are targeted not only at MSN, but Google and Yahoo. However, to achieve optimal results in MSN requires certain conditons. We have used our own collection of test web sites to achieve optimal Search Engine Optimization in MSN.

We also look at the topic of your web site or websites and help you determine which search engine you should optimize for with highest priority. MSN has a certain demographic of users and thus certain websites can achieve great results by optimizing for MSN first and foremost.

As with all search engine optimization packages, we highly recommend you take advantage of our one way link service. This service is a must no matter what your goals are. With out a nice collection of links pointing to your site, you will not place well.

We also recommend you take advantage of our directory submission and article content creation service. Both of these are explained in more detail under our seo services overview.

With our SEO Gurus MSN SEO Service we recommend the following:

MSN SEO
Features
MSN SEO
Keyword Research to find the best keywords to target.
On-Page and On-Site MSN optimization for your best keywords.
Off Site (one way links) MSN optimization to target your best keywords.
Performance reports before, during, and after our MSN SEO Service.
Guaranteed inclusion of your optimized page.
Free Consultation during your entire experience with SEO Gurus.
Directory submission of your optimized page to MSN favored locations.
Press Release with guaranteed inclusion to provide content rich links back to you.
Ghost writer to create and provide rich article content.
Hand submission of your unique and custom articles to distribution centers.
MSN SEO or any other service.

SEO Life Cycle(3)

2008-03-19T22:00:00.002-07:00

Analysis and optimization processes have to be formulated keeping your business in mind in order to create your web presence. Information on your market, competitors, customers that you need to attract, products and service that you would like to market using web provide a clear input to the designing process. It helps in fine-tuning your designs for the customers and the search engines.
Interactive web design and development with search engine optimization assures you better page rankings and increase the number of visitors to the site. Realizing that Search Engine Optimization needs to be the objective of web development and implementation process, following are the key phases and process of an SEO life cycle.
Keyword research & analysis
Keyword research & analysis acts as the basis of a website that is in need of heavy traffic from various search engines. The purpose of this research work is to finalize on effective keywords or key phrases using which a website needs to be marketed. Identifying the phrases that drive in high quality traffics from leading search engines to your site is the success of your research work. Identifying the related keywords to your site and analyzing their impact over your site’s traffic yields high ROI (return on investment)
Site analysis
Simply SEO analysis is not the only method to get your site on the top of search engines. It just gives you an overview of your website’s potential, areas of improvement, and the obstacles. With the ever-growing popularity of search engines and page ranks, the earlier you have your SEO analysis done, the safer you are. With commendable efforts you and convert your analysis to an appreciable marketing input.
Competitive analysis
You need to be attentive with the growth of your competitors, not just their growth – their strength, weakness, opportunities and threats (SWOT). Keeping an eye on your competitor’s keywords, its success, number of inbound links is very essential to compete and stay on the top.
Statistic analysis
Statistical analysis gives you partial information from what you need to know. It gives you the details of the country of your visitors, number of times they clicked on to your site, how long they were on to your site, etc. But the problem is that you might be receiving number of hits per day, but they might be visiting your site only for a few seconds.
META Tag Setup
We have a tag that is created in order to give the keywords, description details and other related information to spiders. It is invisible, and can be seen only by viewing the source of the page.
1. Meta Tags:
Meta tags are one of the most important for search engine BOTS; A proper Meta tags will get high priority on search engines. We analyze the Meta tags and generate Meta tags for each page on web site on keyword base.
2. Headers:
Search engines looks for header tags with relevant content and keywords based on your products and content of the page where web users looking for that. We generate header tags based on your keywords and content that suits for your product pages, so search engines like that pages where it found the header tags with good content and links

3. Alt Image Titles:
Image plays a good role in search results, most of the websites have many graphics but they are not in a way that search engine likes, we optimize your images and generate ALT titles which can increase your web page popularity on search engines.
4. Hyperlink Titles/ Anchor Text:
Textual Hyperlinks have a big role in World Wide Web. A hyperlink with meaningful keyword title in the link will always drive targeted traffic to the page within a web site. Good keyword title hyperlinks
Site content optimization
To have search engine visibility, you need to use keywords and phrases focusing your main targeted audience’s queries. You must ensure that these words frequently used in your page and is quite prominently seen. Too much of these used can appear to be a Spam.
HTML code optimization (optional)
Use a clean HTML code using CSS styles. They benefit you, by enabling you to place the styles in the external files thus reducing the size of the page and improving the update format by reducing file size and fast updation. Simply updating the external CSS style file would give you the changes all over the site.
Descriptive site map creation
A sitemap has all the links to all pages of the site. Navigation is simpler for you and the search engine to crawl, thus ensuring that all pages are found.
Search Engine submission (free search engines)
A term used for registration of the website with the search engines.
Link exchange page creation
Link exchange pages are for exchanging links between high quality websites. It is called as reciprocal link exchange page.

Link Exchange Process:
Reciprocal.
It is the process of exchanging links based on some agreement between two trusted websites who shares the same business interest with an aim of increase website traffic and link popularity.
One-Way:
It is the process of link building where link is built with some website on their interest, without getting connected back to that website. It is also called inbound link, which is highly important for link popularity.

Directory Link:

It is the process of building a link with few well-known directories like Yahoo.dir, MSN and business.com in order to find niche directories.

Authority Link:
It relate to building link with related websites. It can be done for good search engine ranking, increasing link popularity and attracting more traffic to self-owned website.

Link Popularity campaign
Number of incoming links or the outgoing links for your site from various sites and directories is known as link popularity. Directories can include Business directory, Web directory and links from sites with articles can also add to this popularity evaluation.
Link popularity is achieved when you add links to various search engines, websites and directories. It is popularly known as link building. Greater the number of incoming or inbound links, greater the page rank and page popularity.

Campaign duration (Maintenance)
Many organizations feel that once their site has been optimized, then their work over the site optimization is complete, while actually there is much more. They do not realize that the search engines keep changing their algorithms at regular intervals, hence having tremendous impact over your site’s rank and position. You need to realize that a SEO campaign / maintenance is an ongoing process that needs to be monitored regularly to have a competitive edge and reach your targeted results using your specific keywords.
SEO Maintenance Service include:
· Keyword monitoring
· Web Statistics
· Log Tracking
· Website rank monitoring
· Re-optimization of few keywords (optional)
Without these services, your site’s position can slowly get down in the search engine results. It continuously keeps you above your competitor, while they are continuously trying to push you down the various search results. This can happen very easily, or can also not happen at all.
Monitor search engine & directory submissions
Monitoring and Identifying added links whether back link is present or not. Deleting if it is not present.
Web ranking report
This report gives you complete details about your Google page rank. Google uses link popularity as one of the measure to decide on your page rank. Quality inbound links can enhance the page rank (PR > 3). Google also uses an algorithm called the Page Rank to finalize on the page rank for the pages that match the search keyword.
Link Popularity Report
This report is considered as a valuable while dealing with the visibility of the web page in top search engines. Websites requires atleast one incoming links in order to be indexed by the some search engines, else they are sure to be left out without being indexed. This report gives you information of number of inbound links with top search engines, link partners and directories.
Keyword position report (SERP)
SERPs - Search Engine Results Positions for keywords are clearly known from this report. It measures the position of keywords in top search engines by using the rankings given to the web page by the search engines while optimi

User-agent: *
Disallow:

Robot.txt

Save method

SEO PROCESS FOR NEW WEBSITES

2008-03-19T22:00:00.001-07:00

SEO PROCESS FOR NEW WEBSITES
Step-1: Get the suggested keywords from clients:
We ask the client to send the most relevant keywords, key-phrases and key-terms for their website promotion.
Step-2: Keyword Frequency Report, Keyword Suggestions and Final Keywords:
We create a report on the frequency of the usage of keywords suggested by the client. That is we find out how many times your keyword was used on the Internet. Our SEO experts also study your site, your competitors site and present some keywords that we feel are relevant to your site.
Keyword Density: Determine the percentage of specific keywords on your company website. Generally Keyword Density should be between 2% to 8%

Step-3: Select Web-pages for optimization:
We select the web-pages for optimization from your website. Your site may have 50-60 pages but based on your package, we select the most important and relevant pages for optimization.
Step-4: Meta Tags Development:
META tags are a very important HTML component if you wish to achieve good search engine performance. META tags contain title, description, and keywords for the relevant web pages. Once the Meta tags are created, we upload it on the relevant web pages. Configuration of image Alts Tags, and Link Anchor Tags.
Step-5: Content Optimization:
Based on your keyword, we create small 3-4 lines of text and we ask you to add on the pages we want to optimize.
Step-6: Adding Link To Search Engines and Directories - General
We add your site in the search engines and directories owned by FSL. This allows you to get traffic from our site and also build your link popularity.
Step-7: Reciprocal Link Exchange
We also get you reciprocal links from sites outside FSL. This reciprocal links create a widespread link-popularity for you. And we give suggestions for internal link structure.

Step-8: Robots Text File (robots.txt)

The robots.txt file is the first thing that a search engine looks for in your root directory, as it indicates which files you do not want the robot to crawl and which files you do not allow to be indexed in the search engines.

Step-9: Sandbox Effect - Sandbox Theory - Sandbox Filter

The Sandbox theory, or Sandbox effect as it has become known in the SEO world, is a dampening filter that is applied to new websites. It usually lasts for between two and six months from the site's launch date. It's not unusual for a new website to enter the SERPs (search engine results pages), for a couple of weeks and then drop out of the search engine rankings completely, so if it happens to your new website - don't panic!

Step-9: Flash Is Not SEO Friendly

The most compelling reason is that Search Engines cannot read flash. This creates a major problem when your index page is a flash movie, for example, as the search engine spiders cannot negotiate their way around your site, resulting in your site possibly being ignored altogether. For this we don’t prefer to use flash.

Step-10: Eliminate HTML Coding Errors

One of the foundations of Ethical Search Engine Optimization is ensuring that there are no coding errors and that the HTML code that runs behind the page is 100% accurate.

Frontlinesfot go through the process of re-writing website pages in CSS Layout, taking JavaScript to external files and changing all depreciated code to W3c compliant CSS.

· Meta Tags: answer is simple - keywords, description, content-type and title. Any other Meta tags are of no value and simply make the code longer and heavier.

· Fundamental HTML Code: There are two tags that should be in your code to recognize that it is a page. A head tag and a body tag. The head tags it crucial to hold the meta tags. However the page still renders if you have a head and no body tags, although will not be W3c compliant.

· Effects of HTML Coding Errors: You may have the best content in your genre, however, if, for example, you don't have a page title and Meta tags to back it up, the search engines do not know what the page is about and will give the page no relevance.

Step-11: GOOGLE XML SITEMAP:

We will create xml site map and submit to google to crawl all the pages.

Search Engine Optimization(1)

2008-03-19T21:59:00.001-07:00

Search Engine Optimization

Search Engine Optimization (SEO), also known as Search Engine Placement or Search Engine Marketing (SEM), is a process of attaining a high ranking in search engines by changing the site's code to make it more search engine compatible. Search Engine Optimization is only starting to catch on in global as companies begin to recognize the importance of search engines as a cost-effective channel. SEO basically a plan implemented to increase a sites visibility. It mainly involves selecting keywords that will generate the targeted traffic, researching search engine policies and guidelines, and most importantly understanding the customer

It is critical for any company to take into consideration how well its Web site will rank in the most important search engines and directories. There are many various but deliberate measures that a company must undertake in order to maximize their web site’s potential for success in search engines and directories. These measures, which produce concrete results, comprise the very heart of search engine optimization. Many companies underestimate the importance of search engines and fail to understand the ranking process so they end up ignoring what may be the most crucial ingredient of Internet marketing strategy.

SEO Benefits:

· Increased website traffic
· Increased leads/sales
· Wider target market-global market
· Lower marketing costs
· Dominate your competition/competitors

HOW INTERNET USERS FIND WEBSITES

SEARCH ENGINES 81%
LINK FROM ANOTHER SITE 59%
Viral marketing 56%
TV's 48%
Guess URL 41%
Online advertising 20%
Radio 19%
Direct Mail / E-mail marketing 16%
Source from w3c.org and searchengines.com (21-08-2004)

SEARCH ENGINE MARKET SHARE

GOOGLE 72.4%
YAHOO 46.1%
MSN 18%
AOL 3.8%
LYCOS 2.2%
ALTAVISTA 1.7%
ASK JAAVES 1.7%
ALLTHEWEB 1.6%

NUMBER OF SEARCHES PER DAY

GOOGLE 284 Million
YAHOO 172 Million
OVERTURE 167 Million
LOOKSMART 45 Million
FINDWHAT 33 Million
ASK JAAVES 20 Million
ALLTHEWEB 8 Million

1. SEARCH ENGINE COMPATIBILITY REVIEW

Conducting detail analysis of your existing website's search engine compatibility in terms of HTML design, page extensions, link popularity, title and META tags, browser compatibility, link popularity, body text, ALT IMG tags, page load time, and dead links. We then provide a detailed report with recommendations based on your findings. We then work closely with you to ensure that we tailor our website optimization services to your exact needs.

2. SEARCH ENGINE COMPATIBLE WEB DESIGN

If your existing website was designed without SEO in mind, we can re-design or revamp your existing website source code to suit the search engine's requirements. These would include modification of source code, removal of frames and flash, renaming of files and directories, as well as incorporating a sitemap, etc.

3. KEYWORD RESEARCH & CONSULTATION

We undertake extensive keyword research to determine what people are typing into search engines to find products and services similar to yours. We also look at your competitor's sites to find search terms they are using. Using specialist software, we analyze the resulting search keywords and phrases for performance and determine how many other sites are competing for high ranking with the same terms. We then provide you with a list of search terms especially tailored for your site, in order of potential ranking performance on the various engines. Working closely with you, we revise and streamline the list to come up with four or five priority search terms for each page being optimized.

4. SEARCH ENGINE COPYWRITING

One of the most crucial steps of any website optimization for search engines, this is when we take a look at your existing site copy and with your input, our professional copywriter makes changes to ensure it is both search engine compatible and viewer friendly. This can include additions of keywords and phrases to your existing body text, or the drafting of entirely new body text for various pages, to ensure ranking relevancy and content satisfying to both search engine and viewer.

5. TITLE & META TAGS DEVELOPMENT

At this stage we draft tailored TITLE and META tags for each being optimized, utilizing your prioritized search terms. The tags are they run through testing software to check for search engine effectiveness and ranking potential across a range of search engines.

6. LINK POPULARITY MANAGEMENT

A highly recommended phase in the Search Engine Optimization process is a link building campaign to help improve your site's link popularity, an important factors in the ranking algorithms of many major search engines these days (particularly GOOGLE).

7. THIS WOULD INCLUDE

· Researching and locating top sites in your niche market that are highly relevant to their target audience and have excellent linking potential
· Working closely with you to select the most relevant sites to exchange links with.
· Contacting and request reciprocal links from each of the target sites individually.

" This is a time-consuming process that must be done manually, one at a time. There are no shortcuts and no automated software is ever recommended. The goal is to establish a professional, search engine friendly and mutually beneficial relationship on your behalf with the right link partners for your business."

8. ORGANIC SEARCH SUBMISSION

We will submit all of the pages on that your are optimized to the most important search engines such as GOOLE, Yahoo, ALLTHEWEB, ALTAVISTA, ASK JEEEVES, Lycos and MSN. Professional search engine submissions will be made to engines and directories where your site is not already listed. Once your site has been submitted to search engines and directories, you must be patient! Keep in mind that search engines can take anywhere between one and 12 weeks to list your site, so you may not notice ranking improvements for a few weeks.

9. PAID DIRECTORY SUBMISSION

Apart from search engines, other important places that offer a web site submission services are search directories. The most important directory on the Internet to have your site listed in is undoubtedly, Yahoo! . Yahoo! Is still the most widely used search directory on the Internet, with an estimated 70% of the search market? Another popular search directory is LOOKSMART. While not as popular as Yahoo! LOOKSMART is somewhat important because their database feeds other major search engines and portals including MSN, IWON and ALTAVISTA

Unfortunately, if you run any type of commercial web site, there is no way to use the submission services of either of these directories except via their express search engine submission options. We strongly recommend you pay to submit your site to Yahoo! As part of your web site promotion campaign. It will pay for itself very quickly! As for LOOKSMART, well, they have changed into a pay per click model. Whether or not you submit your site to LOOKSMART will depend on hoe important traffic from their partners is to your site.

10. PAY-PER-CLICK MANAGEMENT

These days, most search engines and directories have a Pay For Performance (PFP) or Pay Per Click (PPC) element to them. These paid services are a way of promoting your site by paying for the extra exposure, rather than relying solely on your site's

Search engine ranking as determined by the search engine compatibility of your site design.

The extra exposure can include having your site listed above the normal search listings under "sponsored matches" or "featured listings", or via specially designed text ads that display when your target keywords or phrases are searched on. If you don't have search engine compatible sites, or that don't have the time or budget to implement a traditional search engine optimization campaign to obtain high ranking, PPC options can be good solutions to increasing site traffic quickly. These options are also an excellent choice when used in combination with a search engine optimization campaign to achieve maximum exposure and larger traffic volumes.

11. SEO MAINTENANCE & REPORTING

To ensure up to date listings, we monitor your site ranking every month for 6 to 12 months and each month, where there is a significant drop in ranking or your URL has disappeared from the index, your site is resubmitted to the relevant search engine or directory. We do this very carefully, so as not to cause your site any ranking penalties from over submission. We will also "tweak" your META tags from time to time during the duration of the contract, to ensure your target search terms keep ranking well.

Depending on your chosen package, we supply monthly search engine ranking reports for you to track improvements for your site on main search engines and directories for chose search terms for 6 or 12 months. You will receive a report monthly for the term of your contact. Keep in mind that search engines an take anywhere between one and 12 weeks to list your site, so you may not notice improvements for a few weeks.

Search engine optimization

2008-02-13T01:53:00.000-08:00

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indexes.

The initialism "SEO" can also refer to "search engine optimizers", a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.

History

Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all a webmaster needed to do was submit a page, or URL, to the various engines which would send a spider to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed.[1] The process involves a search engine spider downloading a page and storing it on the search engine's own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words and all links the page contains, which are then placed into a scheduler for crawling at a later date.

Site owners started to recognize the value of having their sites highly ranked and visible in search engine results. According to industry analyst Danny Sullivan, the earliest known use of the phrase "search engine optimization" was a spam message posted on Usenet on July 26, 1997.[2]

Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. Meta-tags provided a guide to each page's content. But using meta data to index pages was found to be less than reliable because the webmaster's account of keywords in the meta tag were not truly relevant to the site's actual keywords. Inaccurate, incomplete, and inconsistent data in meta tags caused pages to rank for irrelevant searches.[3] Web content providers also manipulated a number of attributes within the HTML source of a page in an attempt to rank well in search engines.[4]

By relying so much on factors exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate.

Graduate students at Stanford University, Larry Page and Sergey Brin developed "backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.[5] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random surfer.
Google opens headquarters in Buenos Aires, Argentina
Google opens headquarters in Buenos Aires, Argentina

Page and Brin founded Google in 1998. Google attracted a loyal following among the growing number of Internet users, who liked its simple design.[6] Off-page factors such as PageRank and hyperlink analysis were considered, as well as on-page factors, to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaining PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.[7]

To reduce the impact of link schemes, as of 2007, search engines consider a wide range of undisclosed factors for their ranking algorithms. Google says it ranks sites using more than 200 different signals.[8] The three leading search engines, Google, Yahoo and Microsoft's Live Search, do not disclose the algorithms they use to rank pages. Notable SEOs, such as Rand Fishkin, Barry Schwartz, Aaron Wall and Jill Whalen, have studied different approaches to search engine optimization, and have published their opinions in online forums and blogs.[9][10] SEO practitioners may also study patents held by various search engines to gain insight into the algorithms.[11]

Webmasters and search engines

By 1997 search engines recognized that some webmasters were making efforts to rank well in their search engines, and even manipulating the page rankings in search results. Early search engines, such as Infoseek, adjusted their algorithms to prevent webmasters from manipulating rankings by stuffing pages with excessive or irrelevant keywords.[12]

Due to the high marketing value of targeted search results, there is potential for an adversarial relationship between search engines and SEOs. In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web,[13] was created to discuss and minimize the damaging effects of aggressive web content providers.

SEO companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal profiled a company, Traffic Power, that allegedly used high-risk techniques and failed to disclose those risks to its clients.[14] Wired magazine reported that the same company sued blogger Aaron Wall for writing about the ban.[15] Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.[16]

Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences and seminars. In fact, with the advent of paid inclusion, some search engines now have a vested interest in the health of the optimization community. Major search engines provide information and guidelines to help with site optimization.[17][18][19] Google has a Sitemaps program[20] to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website. Yahoo! Site Explorer provides a way for webmasters to submit URLs, determine how many pages are in the Yahoo! index and view link information.[21]

Getting indexed

The leading search engines, Google, Yahoo! and Microsoft, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click.[22] Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results.[23] Yahoo's paid inclusion program has drawn criticism from advertisers and competitors.[24] Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review.[25] Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that aren't discoverable by automatically following links.[26]

Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.[27]

Preventing indexing

Main article: Robots Exclusion Standard

To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots. When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed, and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.[28]

White hat versus black hat

SEO techniques are classified by some into two broad categories: techniques that search engines recommend as part of good design, and those techniques that search engines do not approve of and attempt to minimize the effect of, referred to as spamdexing. Some industry commentators classify these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO.[29] White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanantly once the search engines discover what they are doing.[30]

An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines[31][17][18][19] are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see.

White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility,[32] although the two are not identical.

Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.

Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review.

One infamous example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices.[33] Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's list.[34]

As a marketing strategy

Eye tracking studies have shown that searchers scan a search results page from top to bottom and left to right (for left to right languages), looking for a relevant result. Placement at or near the top of the rankings therefore increases the number of searchers who will visit a site.[35] However, more search engine referrals does not guarantee more sales. SEO is not necessarily an appropriate strategy for every website, and other Internet marketing strategies can be much more effective, depending on the site operator's goals.[36]A successful Internet marketing campaign may drive organic search results to pages, but it also may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their successes, and improving a site's conversion rate.[37]

SEO may generate a return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.[38] It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic.[39] A top ranked SEO blog Seomoz.org[40] has reported, "Search marketers, in a twist of irony, receive a very small share of their traffic from search engines." Instead, their main sources of traffic are links from other websites.[41]

International markets
A Baidu search results page
A Baidu search results page

The search engines' market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches.[42] In markets outside the United States, Google's share is often larger, and Google remains the dominant search engine worldwide as of 2007.[43] As of 2006, Google held about 40% of the market in the United States, but Google had an 85-90% market share in Germany.[44] While there were hundreds of SEO firms in the US at that time, there were only about five in Germany.[44]

In Russia the situation is reversed. Local search engine Yandex controls 50% of the paid advertising revenue, while Google has less than 9%.[45] In China, Baidu continues to lead in market share, although Google has been gaining share as of 2007.[46]

Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language.[44]

Legal precedents

In 2002, SearchKing filed suit in an Oklahoma court against the search engine Google. SearchKing's claim was that Google's tactics to prevent spamdexing constituted an unfair business practice. In May 2003, the court pronounced a summary judgment in Google's favor.[47]

In March 2006, KinderStart.com, LLC filed a First Amendment complaint against Google and also attempted to include potential members of the class of plaintiffs in a class action.[48] The plaintiff's web site was removed from Google's index prior to the lawsuit and the amount of traffic to the site plummeted. On March 16, 2007 the United States District Court dismissed KinderStart's complaint without leave to amend, and partially granted Google's motion for Rule 11 sanctions against KinderStart's attorney, requiring him to pay part of Google's legal expenses.[49][50]

See also

* Exclusion standards: robots exclusion standard (robots.txt), meta elements, nofollow (link attribute)
* Related marketing topics: internet marketing, affiliate marketing, email marketing, display advertising, web analytics
* Search marketing related topics: search engine marketing, social media optimization, paid inclusion, pay per click (PPC), Google bomb
* Search engine spam: spamdexing, web scraping, scraper site, link farm, Free For All link page
* Wikipedia pages: FAQs for Businesses, Wikipedia:Search engine optimization, Evaluating internet sources
* Linking: link popularity, link farm, nofollow, link exchange, reciprocal link, multiway linking, link exchange network, backlink
* Other: landing page, IP delivery, Landing page optimization, Human search engine, Stop words, Poison words

Major search engines

* Google
* Yahoo!
* Live Search by Microsoft, formerly MSN
* Ask.com, formerly Ask Jeeves

SEO organizations

* Search Engine Marketing Professional Organization
The Search Engine Marketing Professional Organization (SEMPO) is an industry organization for search engine marketing firms. A non-profit professional association, SEMPO was formed in 2003, to promote search engine marketing and provide educational resources to members and consumers.
Founding members

The organization was started by the following individuals who formed the original of Board of Directors:

* Barbara Coll (WebMama.com Inc)
* Dana Todd (SiteLab International Inc.)
* Kevin Lee (Did-It)
* Noel McMichael of (Marketleap, later acquired by Digital Impact)
* Christine Churchill (KeyRelevance)
* Fredrick Marckini (iProspect)
* Jessie Stricchiola (Alchemist Media)
* Brett Tabke of WebMasterWorld was added as a Board Member soon after the launch of the association.

Danny Sullivan (formerly from Search Engine Watch) was briefly on the founding Board of Directors, then served on the original Board of Advisors, along with Chris Sherman of Search Day, Dan Boberg from Overture, Chris LaSala from Google and Safa Rashtchy of Piper Jaffray.
Information and Activities

* Represents over 500 companies globally through initiatives to support a general mission of outreach and education, to expand and influence the growing search engine marketing (SEM) industry.
* Provides free information as a public service, such as research, case studies, "webinars" and learning materials for search engine marketing.
* Has an SEO/SEM Job Board which is open to the public. Only members can post jobs however.
* Launched new SEMPO Institute for search marketing training courses.
* A way to get involved with other members of the SEM community worldwide, and further the mission of the maturing search engine marketing industry.
* Committees include Research, Education, Global Working Groups, and Metrics/Standards are open to all members, are working on a large number of activities and issues.
* SEMPO's Annual State of the Search Market Survey is widely referenced by press and industry analysts, and is one of the largest research benchmarking studies of SEM in the North America market.

Please be Aware:

* SEMPO states on their site that "Membership in SEMPO is not a guarantee of a particular firm's capabilities, nor does it signify industry approval or disapproval of their practices."
* They also state "SEMPO is an industry organization designed to promote search engine marketing in general..."
* Further research on their website would indicate significant income may be derived from selling memberships and education about search engine marketing.

Notable SEOs

* Category:Search engine optimization consultants

Search engine representatives

* Dan Crow, Google
* Matt Cutts, Google
* Adam Lasnik, Google
* Jeremy Zawodny, Yahoo!
* Gary Price, Ask

For Any Enquiries :it_bussnes@yahoo.co.in

The SEO Learning Life-cycle

2008-02-13T01:52:00.001-08:00

I think the idea of breaking SEO down to the white hat and black hat camps really misses where the real divisions are. I believe that the biggest differences between SEOs are in their levels of experience, their honesty, their creativity, and how aggressive we are.

After search engines stop ranking brands that you worked hard to build it is easy to lose a bit of respect for them, especially if they promote what they would otherwise call spam if it wasn't in their network, and they rank a few of your sites that are so bad that you are a bit embarrassed to admit you own them. With that, I present the the SEO Learning Life-cycle, and things we might say as we progress along it :)
The Newbie SEO

Here is a person new to the market.

* follow search engine guidelines
* you don't want to get banned for spamming
* spammers get banned forever, and will never rank!!!
* I have been creating 10 high quality articles a day
* the best site ranks at the top
* everything is overpriced, you can learn everything you need from forums
* the search engine representative said ____ so it must be true
* I make $3 to $30 a day off AdSense!

A Search Optimizer With a Few Rankings

The excitement of a few top rankings is just setting in! Google has yet to burn down any of your websites.

* list your site in directories and submit articles and trade links
* make sure you submit to my high PageRank directory!!!! submissions are now 50% off
* you can learn most everything you need from forums
* AdSense is a great business model...I love AdSense
* keep creating content and building links it is only a matter of time until it ranks
* BTW...here is another high PageRank directory you can submit to

A Person With Many Top Search Engine Rankings

At this level you can afford to go to many conferences. After attending a few of them, you no longer care about rankings, you want results. You start patterning your actions after those who are making money, not those who are giving the same speech they gave 6 years ago, and not those who are popular but can't figure how to make money from their popularity.

* wow most of these rankings amount to nothing
* search is not as good as people claim it to be
* I better start tracking results a bit better
* wow these few pages make a lot...maybe i should make a few more pages targeting these terms, and rewrite these other pages to make them more conversion oriented

The Arrogant (Semi)Professional SEO

Here you start getting full of yourself a bit prematurely, but are profitable enough to get away with it, and ignorant enough that you don't know any better. Google has not burned down any of your sites yet, and if they did you figure those sites deserved what they got because they are low quality.

The sites you care about are of high quality though, and they will grow almost every month until one of them gets toasted.

* I am a professional SEO. I know this stuff. These are the rules
* We are better than everyone. We have the best content
* We don't buy links because we are white hat SEOs
* People link to us because we have the best content, as do our clients
* We don't make much from our rankings, but that is because we chose not to, because we are ethical

The Seasoned Pragmatic SEO

At this stage you are making more in a month than most people make in a year, spend most of your time working on your own sites, rarely do client work, are rather selective with the client work you are willing to take on. If you do much client work you created a business model that sells a product or a bulk low value services.

Google has helped you build at least one 6 figure a year income stream, and has also probably burned down at least one of them. Even if you think it was unfair, unjust, or unreasonable they taught you the value of paranoia, anonymity, and make you become much more aggressive and much more quiet about the projects you are working on.

You likely have partners, and the questions you ask at this level are no longer black and white, but are colored in shades of gray, and often framed from the perspective of how others will react to what you are doing.

Quality content once again becomes a myth, after you see some of your best information go nowhere, and some of your worst referenced all over the web. The realization that creating garbage that strokes someone's ego is more important than the quality of your content smacks you in the face. You become results oriented. Your marketing is better targeted than ad agencies or public relations firms could dream of creating. Some of your marketing is so effective that your sites get penalized because you got too many links too quick.

* It doesn't look like spam if everyone is talking about me.
* If something didn't work before, it probably isn't going to work again, but here is a quick test site I don't mind losing. If it does work how do I scale this idea commercially?
* What can I bolt onto this thin affiliate site to get it links? Here is our first feature article: 43 ways to get and use a credit card without actually having it registered to your real name
* How do I add enough value (without harming the conversion rate) to get this to pass a hand check?
* Some of those links from _____ pack more of a punch than you would think, but if everyone has too much information to act on any of it I am best off if I don't say anything. :)
* Does this bought link look like a bought link?
* Wow I can't believe how many links yahoo are buying, is my brand strong enough to get away with that?
* If my brand is not strong enough to buy links, then I will buy a few high ranking websites, just like all the big players are doing.
* Wow I can't believe my friend just cloned my site. And so did Google! Attacked from every angle!
* Why is that spammy site ranking? How can I leverage that exploit on someone else's authoritative domain, or if I use it on my own site, how can I do it without looking as spammiy as that did?

Every in-house SEO program follows a typical life cycle that has for main phases: Courtship, Honeymoon, Reality and Synergy. The duration of time it takes to get from Courtship to Synergy varies with each company, and it can also very for each division within a company.

Today’s in-house article will give you an overview of the in-house SEO life cycle so that you can predict the road ahead, minimize the severity of the Reality Phase and sail into Synergy as soon as possible.
The four phases of an in-house SEO life cycle

Courtship Phase. Your company wants to find the best candidate to start up the in-house SEO program. For companies in this infancy phase, you are looking for the best SEO candidate for the job. In this phase many companies realize they can’t afford Michael Jordan, but you can hire a great SEO leader. Once your SEO is hired, set up all of the right introductions for when they start.

Honeymoon Phase. The SEO is in place and everyone wants to talk about SEO. Recommendations come from all directions, and getting priorities is a breeze. This phase seems to last about 3-6 months, depending on the company. The biggest advice here is to make the most of your honeymoon, read up to maximize the potential of this phase and to minimize the impact of the next phases.

In-house SEO Life Cycle

Reality Phase. This is when it starts to get challenging internally. The shape of the upside bell curve can vary significantly for this phase. It can be deep and wide, or shallow and narrow. It all depends on the company, culture, how well you prep for this phase and how you handle the bumps along the way.

After speaking with other SEOs, this phase seems to be the most challenging for the more traditional companies, where the website is not the primary revenue channel and management is competing for prioritization of their projects. Dotcoms on the other hand seem to barely experience this phase, if at all, likely because search engine traffic is a part of the business model and SEO is of interest to everyone.

To make your Reality Phase as short as possible, focus on educating the team and pre-selling ideas so that resistance and opposition is caught and addressed, before you pitch ideas in a meeting. Most importantly, during this phase you want to nurture the relationships you built in the Honeymoon Phase by transforming your acquaintances into friends—friends want to help each other succeed.

If you are finding yourself in the Reality Phase with no end in sight, focus on the human side of SEO, the art of getting people to want to help SEO. A great kick-start to get you on the right track with IT is to implement over-coffees and other tips from Duane Forrester with Sports Direct, LLC. If the challenge seems to be getting management’s attention and buy-in, let the numbers do the selling. Laura Forbes with Christian Science Monitor has an interesting approach for increasing visibility for SEO—she gets SEO to boost KPIs that management is monitoring; when these numbers start to slip, she knows its time to make the sell for SEO.

Synergy Phase. You figured out what works at your company. You have reached this phase when SEO and other departments operate with synergy. You’re operating like a well-oiled machine with an established process that keeps SEO in the loop, with ideas going back-and-forth between SEO and other departments. You’ll have a few bumps here and there, but overall, life as the in-house SEO is very nice. When you reach this phase, it’s easy to get caught up with the busy work and let your relationships become a lower priority. Just remember the relationships are what got you here and their absence can send you back.

Where is my SEO team in the in-house SEO life cycle? Synergy, and it’s a beautiful place when you get here!

Jessica Bowman is the Director of SEO for Business.com and an independent consultant and author of the SEM / SEO In-house Blog. The In House column appears periodically at Search Engine Land.

Discover How To Dramatically Increase Traffic To Your Website:Website SEO Monitoring & Reporting

2008-02-07T03:26:00.001-08:00

Discover How To Dramatically Increase Traffic To Your Website:
Website SEO Monitoring & Reporting

This year more people will find what they are looking for online through a search engine then through any other means. Search has now become synonymous with internet usage. Just what does this mean for your site? If your site is not in the top ten search ranking, you are loosing traffic. Sites in the top ten see the vast majority of traffic. The difference between a first place search engine listing and a second place listing is a 30%-40% drop in traffic. Every listing after that sees a decrease of about 5%-10% down to the number 10 listing. Having a first page listing is a must, having a second page listing is irrelevant. Imagine selling more, converting more or simply gaining more exposure.
some of rupees/ Month

Does Your Website Have What It Takes To Be In The Top 10

We all take pride in our websites; they represent an investment of time and money. But how do you know if your site has what it takes to make it to the top ten or more importantly in the top three? Climbing the search ranks is not hard, but it does require information. To realize your sites fullest potential, you need to test it – to see how it stacks up and where to make improvements. For example, do you know how many inbound links you have? How many inbound links do your competitors have? Do you know your search engine visibility score? Do know your keyword saturation? Do you know how your site is viewed by internet technologies? These are all questions that need to be answered conclusively to ensure your site masters the top ten.

Search Engine Optimization: Fact vs. Fiction

Search engine optimization (SEO) has become a boom industry. Everybody wants to get in on the action and a fairly large economy has grown out of the demand. However, the secret to this economy is the perpetuation of the idea that search engine optimization is a) technically challenging and b) complicated. The truth is that search engine optimization is neither complicated nor challenging. It can be done simply and with very little in the way of technical expertise. What is really challenging, however, is the time and patience that search engine optimization techniques require and understanding how to monitor and research your key search engine optimization metrics to help you make informed decisions about your website.

Knowledge Is Power

Knowledge is power. Being able to get reliable, substantial and robust search engine optimization information about your website is crucial for achieving strong search engine results.

SEO Reports: Informing Decisions That Encourage Strong Website Growth

Search engine optimization is not rocket science. It is a straightforward process. With the right tools and information, virtually anyone can do it successfully. With PaperclipSearch we give the tools to take control of your sites growth. We offer you two important services. First, we show you how to optimize your site through our search engine optimization e-report. Second, we will track your websites performance in search engines. This bi-weekly, optimization report will provide you with all the essential analytics and metrics you need to make informed website marketing decisions. We will rank your website amongst your competitors and track your growth over an extended period of time. We will also give you an initial “page critic” report that will analyze your webpage and provide recommendations on keywords, meta tags and page word counts. We can literally give you everything you need to push your website to the top of the search engine rankings. Being part of the top 10 listings means that your site will see the lions share of all internet traffic. If you’re at the top of this list, this can amount to thousands of visitors a day, which in turn, can amount to some serious lead generation & sales.

Impress Yourself & Your Team With Stunning SEO Reports

Our SEO philosophy is simple. We arm our clients with the tools and information they need in order to allow them to optimize their sites easily and effectively. Our SEO monitoring reports and SEO educational e-report are all that you need to search engine optimize your site and reap the rewards of being at the top of search engine rankings. Our SEO Reporting includes the following.

Educational Component: A 30 page "how-to" e-report that walks you through the SEO process from start to finish. You will learn the following:

* How to use search engine algorithms to help push your site to the to the top ten
* How to chase the “long tail” and discover new market segments.
* 9 step plan for dissecting your competitors SEO success
* How to find link partners
* Importance of building internal pages
* Why publishing is the fastest growing role of webmasters
* Learn how to capitalize on international outsourcing to run an effective SEO campaign
* How to build a strong internal information architecture
* How to get one way inbound links
* Meta tag optimization tips
* Body content optimization tips
* Learn about the correlation between design and SEO

Monthly Monitoring Component: Complete SEO metrics reports, delivered to your inbox twice a month. PaperclipSearch performance monitoring includes:

* Search engine saturation – the number of your pages indexed by search engines
* Graphic summaries of all relevant SEO data
* Organic keyword ranking reporting
* Trend graphing – a historical perspective of your sites performance
* Track up to ten of your competitors
* Track up to ten of your top keywords
* Custom reports delivered twice a month to your email
* Ongoing, twice per month reporting means that our clients are in touch with changes as they happen, allowing users to by dynamic instead of reactionary
* The visual representation of crucial data allows rapid retooling. It’s easy to decide what to do next when you can start to see a trend emerging
* The reports provide all crucial information that is needed to ensure your website can climb to the top of the search engines for your desired keywords
* Time saving, multi-tasking capabilities. It can search multiple search engines for multiple terms. Something that would take a human hours to do manually
* Visually impressive, easy to use interface that keeps your SEO history easily accessible
* See screenshots of the monitoring service by clicking here

Bonuses: Order before our sale deadline and receive the following:

* Inbound link counts & popularity check
* Page critic: analyze your website and provide recommendations for keywords, meta tags and word counts
* Access to a comprehensive link directory
* Free submission service: submit your site to top search engines for indexing
* 30 day money back guarantee
* No contracts. Cancel at anytime (Information on canceling will be on your monthly receipt)

You can easily search engine optimize your website with our tools and reporting. While many of our competitors charge hundreds, sometimes even thousands of dollars for a similar service, we are able to offer our fully featured product for a fraction of their price. We are happy to offer this industry unique service at 50% of its normal price of $49.99 per month (limited time). You can now order our bi-weekly SEO reporting today for only 24.99 per month. You will receive two reports in your inbox each month that will track your website through the major search engines along with all the tools you need to push your site to the top of search engine rankings. These reports will help you formulate new promotional ideas and will help provide quantitative data to show the effectiveness of your search engine optimization strategies.

How We Stand Up Against Our Competitors

After Your Order
If you decide to order with us your payment will be processed on state of the art secure servers. Once your order has been processed (this usually takes less than one minute), you will be re-directed to a order confirmation page with details on how to set up your bi-weekly (twice / month) monitoring. You are going to need to submit a quick questionnaire in order to let us know what 10 keywords and competitors you want us to track for you. We are also going to need to know the email address that you want your results delivered to. When you fill out the order form on the next page be sure to use the email address that you want us to contact you at regarding this purchase. After you do this you will receive your first SEO report within 12 hours. If you have any problems along the way please contact us and we'll fix any problems immediately.

Search engine marketing may be the most highly competitive internet activity today. Top placements are limited, and in great demand. Ranking above the competition, Agent Interactive provides proven, sustained search engine optimization results and pay-per-click campaign management.

220 million active internet users worldwide conduct 320 million daily online searches (Nielsen/NetRatings). At the same time, online sales total close to $30 billion annually. It is anticipated that online sales will total $218 billion annually by 2007 (Forrester).

With 85% of online traffic to websites currently generated through search engines, and 55% of online commercial transactions originating from search listings, search engine users represent an immense, self-qualifying market that conducts keyword searches for specific products and services (Booz-Allen Hamilton).

Of search engine users, however, 75% never scroll beyond the first page of results. Therefore, if you are not ranked in the top 30 for keyword searches relevant to your site, most of the users you want to attract are passing you by.

Agent Interactive Search Engine Marketing Pro

Providing tools and expertise to place you at the top in keyword searches relevant to your site, Agent Interactive guarantees a better ROI than your current internet marketing returns. Backed by industry-leading research, technology and practical know-how, Agent Interactive helps you realize a significant competitive advantage. Agent Interactive search engine optimization will save you time, money and resources while you grow your business.

Agent Interactive offers unmatched optimization packages:

* Do It Yourself (DIY)
* Expert Search Engine Optimization
* Pay-Per-Click Campaign Management
* Paid Inclusion
* Turnkey Solutions
* Pay Per Performance Web Traffic Pricing Models

For Any Enquiries :it_bussnes@yahoo.co.in

Search engine traffic is considered to be the best traffic your website can receive. Not only are search engine visitors highly targeted

2008-01-28T01:13:00.000-08:00

Why Search Engine Traffic Is Vital.

Search engine traffic is considered to be the best traffic your website can receive. Not only are search engine visitors highly targeted toward your site but search engines are used by a vast majority of surfers to find the website they need. Different search engines use different techniques to help determine how relevant your website is to each search that is conducted through them. However, a combination of a clean site, relevant content and good website popularity will inevitably promote your site higher up the search results giving you more traffic to your website.

What Is Search Engine Optimization?

Ensuring that your website is optimized so that it appear high in the search engine rankings is the most crucial aspect of an Internet marketing campaign. This process is called Search Engine Optimization, SEO, Search Engine Positioning or Search Engine Ranking. While the name may change, the basic principle is exactly the same. Square One can assist you in your Search Engine Optimization requirements by providing you with the basic but essential search engine submission or a full and highly effective Search Engine Optimization service.

Why Search Engine Traffic Is The Best Website Marketing Strategy.

Targeted leads are invaluable to any website marketing campaign because they produce a favorable conversion rate. This means that the visitors you receive will perform the desired actions on your site more often. If you are an affiliate site then you will receive more affiliate sales through targeted visitors and if you market your own products you will sell more by attracting visitors interested in your product. What's more, search engine traffic spends on average 30% on websites than visitors generated through other means. E-commerce is far from dead, and it is estimated that more than 10 million purchases are made online every single day. Gaining a better search engine positioning, by using the services of Square One, will allow you to take advantage of this trend.

Why Choose Square One ?

Square One does not rely on untested theories to give you a better search engine position. Some of our techniques may be new and innovative but they are proven to be effective. With more than 3 years of experience and over 120 successful Search Engine Optimization campaigns we are among the best there is to assist in your website marketing. We can provide you with any of a wide range of SEO Services including a link popularity campaign, search engine submission, web analytics, website redesign or website marketing consultation.

Keeping in tune with the changing times and technology is equally important for any business but most important when the business is affected by it.

Search Engine Optimization has become a virtual battle and the winner is detemined by the equipment and tools he possesses. We have listed some of the tools we use to facilitate victory in this battlefield.

The Square One SEO Tools :

Google Dance Tool
Google PageRank Dance Tool
Google PageRank Prediction
Google Results Comparison Tool
Mirror/ Duplicate Website Searching Tool
Search Engine Friendly Redirect Checking Tool
C Class Backlink Analyzing Tool
Link Popularity Checking Tool
Broken Links Checking Tool
Outbound Link Title Tag Tool
Search Engine Spider Simulating Tool
Hosting Server Type Checker
Domain Age Tool
Internal Pages Google PageRank Checker
DMOZ Listing Checker
Duplicate Content Checker Tool
Competitive Analysis Tool
Web Page Size Checker
Javascript Code Checker
Server Header Checker

We constantly endeavour to keep adding to the list of tools at our disposal.

For Any Enquiries: it_bussnes@yahoo.co.in

Search Engine Optimization

We all use search engines at some point or the other. In fact, a majority of the World Wide Web users log on to search engines to look for pages they require. With search engines and search engine algorithms having become such significant sources of getting the customer to your web page there is no denying that it is also important to appear at the top of the search engine result page.

Search engine optimization on its part is a set of activities that aim at boosting the ranking and relevance of a particular page in the search engine algorithm index. SEO as it is now commonly called is a subset of the Internet or Search Engine marketing.

There are several free SEO tools and probably several more SEO professionals who claim to get you top rankings but every business must carefully consider their SEO consultant before getting into an agreement. For one, not all SEO consultants use “white-hat” or search engine acceptable methods to boost rankings. Further, not many professionals have experience or confidence in their skills and usually fail to provide a cohesive advice.

SEO Services provides end-to-end SEO solutions. Our aim is to guide a customer build a website that not only ranks well in search engines but also attracts the right client segment with appropriate SEO implementation.

Search engines display a variety of search results that could be based on organic rankings generated by the engine or on paid inclusion listings. SEO provides not just holistic SEO consultation for getting top organic rankings but also offers services targeted to pay-per-click advertising.

Most website owners are today conscious of the need for SEO whilst others just jump on board because this is the latest gimmick their competitor is using. At SEO, we guide our customers on the right path, help them realize the potential of search engine optimisation, and provide them concrete solutions that guarantee good results.
Meta Tags Placement & Optimization

The HTML coding of your web page is the backbone of the entire SEO process. The content is the front end that needs to be pretty impressive but a messy backend that is a non-optimized coding system can adversely affect your search engine rankings.

Essentially HTML is the most fundamental coding language that generates the web pages we view. To make your HTML coding effective, it is important to use some essential HTML tags that are read by search engine algorithms.

There are essentially three major kinds of HTML tags involved here: the Title tags, the Keyword tags, and the Description tags. To define them simply, the title tag is what goes at the title of the web page and describes the content. The keyword tags are HTML tags containing keywords placed into your source code just like you would place them in your content. Keyword tags are in a way meta-tags. Lastly, description tags are essentially used to increase keyword frequency on the page. They are attached to the title tag in the form of a brief content description. Another tag often recommended is the ALT tag that is attached to images and can be read when search engine spiders crawl the page.

Using these tags in the appropriate way is crucial to generating good rankings. The most significant aspect of meta-tags is that search engines pay a lot of importance to them and hence they have come to be widely accepted in the SEO process.

SEO meta-tag optimization services develop and implement these all-important meta-tags to boost your search engine rankings significantly. Our aim is to provide the most appropriate usage of the most relevant and effective keywords and titles ethically and effectively

Content Optimization

Search Engine Optimization is the process of making web pages that can makes better organic positioning in search engines results.

For a website, it is only the content which describes about its products, market values and testimonials. Valuable content can make the impression to visitors and can helps to make a lead through website.

In search engine optimization, Content is always considered as a King. A fresh and relevant content will always works in keyword ranking benefits and website positioning in search engines like Google, Yahoo and MSN. This process starts from the keyword analysis and research for website marketing includes the targeted keywords and business oriented key phrases that are likely to produce visitors or clients for a particular website.

We here at SEO Services providing you the best and effective content writing and content optimization for your website which includes accurate keyword density and relevancy with Latent Semantic Indexing (LSI) including relations between terms concerned with issues of synonymy and polysemy.
Directory Submission Services

Directory submissions give a real boost to your search engine rankings, and are an important part of the SEO process. There are several human edited directories (free and paid) that allow directory submissions. Human edited directories have a certain process of submission. Every submission is checked for the category it is submitted to and also if they have suitable page title and page description. Thereafter, it depends on the human editor whether they accept, reject or modify your directory submission request.

Benefits Of Web Directory Submissions
Many search engines give a lot of weight to web directories. The reason for this is that many directories such as Yahoo!, the open directory, business.com are human edited directories and only let submit relevant websites. As search engine algorithms are always vulnerable, search engines often rely manually edited search directory submissions. If the search engine submission is in the correct category and there are relevant page title and description, then you are definitely boosting the search engine ranking of your website.

How does Directory Submission Happen?
General directory submission is a time-consuming process which involves a lot of patience and understanding, but all this is worth because of the wonderful results you achieve. A continuous directory submission process has many benefits as it broadens your presence on the web.

SEO Services entails the following tasks while performing search engine submissions:

1. Choosing the most appropriate free and paid search engine directories for submissions.
2. Picking the paid directories that are worth submitting to.
3. Selecting the most apt category in the directory, depending on the website’s target keywords and theme.
4. Creating submission texts that are rich in keyword density.
5. Eventually, ensuring that the directory submission is successful by regular following up.

We at SEO Services providing manual search engine submissions and high quality manual directory submissions service for improving your website PageRank, one-way links and web popularity among major search engines like Google, Yahoo and MSN.
Link Building Services

Under the umbrella of SEO services comes the function of link building. The primary focus of any online business is to draw the relevant customer base to their website. If a business is consistently able to attract the buying customers they are likely to succeed. With these strenuous demands of Internet marketing in mind SEO Services provides customers with top of the line link building services.

Link building is a simple sounding process where you are required to generate as many inbound links to your website as possible. These links will be placed on other websites at relevant places and guide users on that website to your pages. The catch is that getting good quality pages to link to your website is not easy. Also the pages you link with must be relevant to your line of business.

The process of link building is essential since search engines lend very high importance to it. The logic applied by search engines is very simple: if a good website thinks you are good enough to link to you your pages must be relevant to people. Obviously link building can help raise your rankings but only if you follow the right procedure.

There are many instant link-building tools around today but none of these are effective. This is especially so since they either largely participate in reciprocal link building programs that are not given credit by search engines or they place links on often-irrelevant sites. A search engine algorithm lays high importance on the quality of the link and not just the quantity.

Essentially, link building is a tedious mind raking human task that needs expert’s judgment. SEO Services provides just this to our customers. All our SEO practices are executed in a highly scientific and ethical manner and link building is no different.

We guarantee our customers a certain level of quality and our only aim is to achieve it with results. We ensure:

1. that we secure only unidirectional links.
2. links are relevant in terms of business practice and keywords.
3. the sites we link to are rated in a varied way on PageRank.
4. we don’t use any JavaScript or flash embedded links that will fail to be read by search engines.
5. we don’t use paid or time limited links.
6. our links are spread over a variety of domains.

Offering professional link building and link popularity enhancement services including reciprocal links and one-way links that will help increase search engine visibility and Google PageRank (PR).
Website Competitive Analysis and Strategy

There is no point stepping in a battle without a good solid strategy. This rule applies to any business and practice. Marketing, and especially online marketing, requires you to have not just a good business offering but also a competitive edge over the hundreds and thousands of possible competitors. In SEO world, you are competing for visibility and “opportunity to see” (OTS) and with strong competitors your job just gets harder.

Standing up to the challenge is what SEO Services is all about. The very first steps in our SEO consulting services include a thorough competitive analysis of your website as well as your competitors’ websites. A website competitive analysis conducted through detailed research and along several established parameters can tell you exactly what your competitor is doing and how you can better it. SEO Services analyses your competitor’s search engine positioning and helps you leverage from it albeit ethically.

In a world where knowledge is everything, and competition is stiff it is crucial to know your rival. The smartest plan is one that smartly utilizes existing strategies to better them. When it comes to gaining top search engine rankings, there is no fixed strategy; only a whole lot of effective ones and a website competitive analysis can tell you exactly which ones are cut out for your business.
Search Engines Compatibility Analysis

Since search engines are obviously the favorite way to get what you need on the Internet, it is very important that businesses operating over the Internet pay close attention to this. Over 80% Internet users use search engines and since it is likely that your customer base is largely in the 80%, every business website needs to be search engine optimized.

The term “search engine optimization” refers to some practices that help generate better organic search engine rankings. Most of these practices require that your website be tailored to suit the needs and parameters programmed into the search engine crawler. If the search engine crawler finds your page relevant under certain possible search terms, you are likely to be ranked. The better your page appears to the crawler, the higher your website’s rankings.

The problem is, SEO is not all that simple. In fact, SEO can be quite a challenge especially if you have an already established website. One major problem is that where customers may look for multimedia effects and user-friendly websites, search engines look for content, tags, links and scope. The conflict between aesthetic and technicality is difficult but not impossible to negotiate, and to help your business through this you will require a good SEO consultant.

At SEO, we take it from the top. One of our primary services is to have specialist SEO consultants analyze your website if there are any gaps in search engine compatibility. Any project requires a quality analysis and our Search Engine Compatibility Analysis services are a measure of the SEO quality of your website.
Keyword Marketing Research & Analysis

Keyword marketing is quite the buzz in the virtual world today. Most websites aim at keyword optimization and of course the ensuing top search engine rankings. The point is in the massive rat race, businesses often lose focus on the quality that a few phrases, we call keywords, must imbibe. Most novice web administrators subscribe to content and meta-tags that have often irrelevant and illogical keywords. The result is that you draw hits but you don’t draw business.

Keyword quality is a must-have for good SEO and that is what we at SEO Services offer to our clients. The keywords and keyword phrases we research and recommend are those that are not only the strongest but also have the highest potential for reaching the largest base of relevant clientele. Not only this, we also extensively analyze and research keywords that are already popular with potential clients. Moreover, SEO Services also watches keywords used by your competition to help you gain an edge.

Keyword analysis and determination process is based on pure scientific methods. The keywords we offer are weighed against measures of competitiveness, popularity, as well as relevancy.

Our search engines marketing research services also an attempt to search and analyze keywords, which are relevant to your business and yet yield a smaller number of competitive sites.

Our services are holistic in the way that if need be, we recommend clients to generate new copy based on keywords that our research yields.
Google Sitemap

A sitemap is quite the same thing as it sounds. In common man’s language a sitemap is a coded page that indexes the entire website and all its pages. The coding of a Google Sitemap is conventionally in XML form. The Google Sitemap feature is a huge advantage especially since this one page actually informs the search engine crawler about every page or URL that is available on your website for crawling and indexing.

Originally based on ideas supplied by Brandman, the Google Sitemap provides tremendous leverage to webmasters especially since it is scalable and can accommodate even large websites. Webmasters can also take advantage of additional features that allow them to append information about each URL like its last date of updating, its importance, and how often it is altered.

Sitemaps in general are very useful for end users as well. They help them explore the entire website and access areas of a site that are otherwise deeply nested or available only through search.

The Google Sitemap protocol is an initiative that aids web administrators to help their site be detected by the crawler but it doesn’t ensure better search engine result rankings or that all your pages will be included in the engine’s indices. A Sitemap is only like a submission only in this case you end up submitting multiple URLs at one go. Also, a Google Sitemap doesn’t do away with SEO needs but helps many websites get completely noticed.

Get more information about Google Sitemap, Click here.

"We use Google Sitemaps to inform Google's crawler about all your pages and to help people discover more of your web pages."

For Any Enquiries :it_bussnes@yahoo.co.in

Internet Marketing Services

We are Internet Marketing Consultants providing strategic internet marketing services and search engine marketing services for making your web presence better at search engines and increasing your brand awareness at web globe.

We consider only ethical techniques and white hat seo methods in search engine optimisation services for your website promotion for top rankings at major search engines like Yahoo, MSN and Google. We offer global as well as country specific internet marketing services and search engine optimisation (SEO) for multilingual websites.

Our internet marketing services includes -

1. Pay Per Click Advertising Management Services

2. Online Branding Solutions

Online Branding Solutions

The World Wide Web is a very large place. In fact, comparing it to a parallel universe might sound far-fetched but it is in fact widespread beyond imagination. Right at this very moment thousands of web pages are being added to the web.

In a scenario where your presence would be reasonably unnoticed unless you try to be visible and a case where your competition is not just vast but also somewhat invisible, creating a strong brand image is very important.

In the offline world several companies thrive on dedicated customers and quote marketing. Not everyone places ads in dailies or flaunts their brand on primetime television. But, the online challenge is that you DON’T have primetime television, radio, or newspapers to get noticed.

Creating an online brand is a whole new ball game. Conventional offline strategies don’t work. This is why your business needs people with online experience to get places on the web.

SEO Services provides you a holistic online marketing plan that is based not on theoretic of the tech world but on tested and successful strategies previously employed by large as well as small concerns. We work in close coordination with the well-established creative and design team at nimbus Software Services (another strategic business unit at nimbus) to deliver concrete and result-oriented end-to-end marketing solutions. Our solutions are packaged holistically to suit not just the need of the hour but also a long-term goal for your business.

Apart from our online marketing packages, we also take need-based projects for search engine friendly website designing, banner design and placement, company logos, and other creative business inputs. We help you design your marketing message and also design your complete online identity.

For Any Enquiries :it_bussnes@yahoo.co.in

Link Building benefits for your business

2008-01-28T01:01:00.001-08:00

The definitive link building strategy

What is link building about and where should you put your efforts for maximum return? Strategic link building is about establishing your competitive position in the online marketplace that already exists, albeit informally around your industry sector.

Link building is not about search engine optimisation, it's not about boosting your Google PageRank, it's not about publishing a link directory and it's not about swapping links with as many other websites as possible.

If you've gone through all the hard work of a link building campaign, you expect to be rewarded with some impressive links. The reality is that many people are disappointed with the trickle of links and the trickle of traffic that their efforts produce. If that sounds familiar to you, then you need to step back a bit and re-access your linking strategy. Are you really giving enough thought to your strategy?
How do you define the online marketplace?

When potential customers look for an answer to their problem, they'll do a search on Google, they'll scan directories, read articles and product reviews, lurk on discussion groups and evaluate competitors.

The sites that your potential customers use to do this make up the online marketplace around your industry. These are the sites you need to be on and your linking strategy must get you there.

An effective link building strategy is not, “I'm looking for 50 links from websites with a minimum Page Rank of 5” but rather, “I want 50 links from the most important information websites that my customers and potential customers regularly use.”
1. Understand your marketplace

What market sectors do you really service? How do these different sectors rank in terms of importance to your business?

You may think you're selling to ‘the technology market’ and you may look for relevant technology portals like TechWeb1 - but what significant niches exist within that market? Suppose education is an important sector for your technology business, then you'd want to look for an education portal that concentrates on technology - for example, Syllabus.com2.

Such niche websites can be ignored by competitors yet can produce great business for the savvy link builder. You should typically look for between 3-6 significant niches from which to generate links. From those, build a minimum target list of 250 important sites and concentrate your efforts on these top 250 sites.
2. Develop good content

There's no substitute for good content. It's content that customers look for, content that gets you up the search engine rankings and content that encourages others sites to link to yours.

But don't publish content just for the sake of having something for search engines to index. Every piece of content on your site should be there for a purpose - it must support your sales proposition and take your customers a little further along the sales cycle.
3. Make sure your content is well written

You copy needs to be well written and needs to be accessible to search engines. That means being aware of the words that people will use looking for your products and incorporating those words into your titles and descriptions, headings and subheadings, and of course in your linking text.

If you haven't got the time or ability to write well, then get someone who can - they'll be worth their weight in gold! You can find good quality freelance writers at Guru.com3 or in the UK, Holdthefrontpage.co.uk4.
4. Look at media sites

Media sites have large audiences of people looking for information - get coverage and a link to your site and not only will you get a significant spike in traffic to your site, but you'll also get a percentage of that audience linking to you because the media site did. Links attract links.

So once you've identified your market sectors, and collated your list of 250 link targets, separate the high profile portals or information sites from the rest of the list and start with them. That's right - at the top! See if any of the portals have a ‘submit an article’ or ‘write for us’ page. If they do, make sure you use it - it's an easy and valuable way to get coverage and links for your business.

For media sites whether they're traditional or purely online, look for reporter bylines and look for contact details. Many sites will publish guidelines on how to submit a release.
5. Issuing online press releases
Online poll

* Which describes your use of local government (council) websites?
o Never used them
o Used occasionally to find information
o Used often for information only
o Used, would consider making transactions †
o Used for information & transactions †
*

†Transactions include paying parking fines, making an application etc.

(Submit your answer and we'll show you the results so far)

Approaching media sites above is very much a one-to-one approach where personal contact is essential. Issuing online press releases is more of a one-to-many approach.

You submit your release to a newswire and they distribute your news to thousands of journalists and editors on their database. Such releases can be picked up and covered by both national and local media and are certainly worth doing - but not as a substitute for the one-to-one approach described above. Try PR Web5 or in the UK, Sourcewire6.

But perhaps the best way of getting media coverage quickly is to use the knowledge, experience and contacts collected by others. Eric Ward's URL Wire7 service is the best I've seen. Through many years of online promotion for clients, Ward has built an impressive opt-in list of over 19,000 journalists, website reviewers and writers.

Eric's contacts include some of the most influential on the web - from the Yahoo Picks editors to Sam Meddis, the creator of USA Today Hot Sites. If you're launching a quality website or publishing quality content, you should give URL Wire7 some serious consideration.
6. Move on to non-media sites

Now move on to the non-media sites left from your top 250. Any editorial coverage or links that you've already gained will help your cause. Other sites will be more likely to link to you if you have been mentioned by an editorial site they respect.

Many of these sites may give you one way links, others will ask for a reciprocal link. Because you're asking only top sites, then it makes sense to agree.

But instead of burying a link to them in some remote links directory, include them in your content, write a short article little about them, even recommend them if they have something useful to offer your visitors.
7. Monitor and evaluate

At the start of this article, I said that link building was not about the number of links you could get. Likewise monitoring and evaluating is not simply a matter of counting how many links you manage to get. What is really worth measuring is the benefit those links bring your business.

So as a minimum you should measure:

* How much increased traffic comes from links
* Which links bring the most traffic
* How much does your search engine traffic
* How much your sales increase as a result.

A final word...

And finally a quotation from Sun Tzu [Wu] (BC 535 - 228) courtesy of Quote Sayings8:

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.

This article was written by Ken McGaffin. Ken is author of The Linking Matters Report and provides training and consultancy in link building9 and online marketing9.
What next?

* Read more search engine optimisation articles10 on this website
* Optimise your website with our usability consulting11 and accessibility consulting12 services
* Get a new website through our user-centered design13 and accessible web design14 expertise
* Get our accessible and usable CMS15 so your site offers outstanding accessibility
* Attend one of our 6 interactive usability & accessibility training courses16

Republish our search engine optimisation articles

All our search engine optimisation articles are available for republishing, provided the author bio and links in the bio remain intact. You can also use our RSS news feed17 to republish all of our search engine optimisation articles.
Bookmark or recommend this article

Common terms used when discussing Link Building

As with any language, one needs to learn it one word at a time. With the rapid growth of the Internet, a whole new set of terms and definitions have arisen. To be successful, a webmaster needs to be able to speak the "language." Below is a listing of some of the major terms and definitions used when describing the process and important of link building.

Search Engine: An computerized index of the web pages; creating a searchable database. Example are AltaVista, Google

Directory: An index of web pages, compiled by people and organized more by topic or theme. Examples are Yahoo, About.

Pay Per Click Search Engine: A search engine in which the ranking of the sites is determined by the amount paid for each click from that search engine to the site.

Portal:Are basically directories, many have added features such as news, browser based email, online calendars and reminders, fax services, and chats and discussion forums.

Vortal: Is simply a portal centered around a specific issue.

Search Engine Placement/Optimization/Positioning: The work of trying to ensure that a website ranks high in the search engines.

Meta Description Tag: The tag present in the header of a web page which is used to provide a short description of the contents of the page.

Meta Keywords Tag: The tag present in the header of a web page which lists words which represent the content in the body of the page.

Keyword: A word or phrase which is used when searching for a website in the search engines or directories. It is these words or phrases that webmaster use when describing or explaining the content of their website.

Keyword Density: Represents the frequency these keyword words appear in a page or in an area of a page. It is a critical issue for search engine ranking-the more often the keyword or phrase appears in a page, the higher its search engine ranking. If repeated too often though, it could lead to the page being penalized for spamming.

Spamming: It is a procedure of abusing the normal search engine ranking techniques, such as using hidden text, excessive repetition of a keyword, etc. This term is also used when describing the practice of sending unsolicited bulk email.

Link Popularity: The number of sites which link to a particular site. Many search engines use link popularity as a factor in determining the search engine ranking of a website.

Reciprocal links/link exchanges: The process where two webmasters agree to show the other's link on their website.

Link Building: The process of creating inbound links to owns website. This can be done reciprocal links, being listed in e-zines, newsletters, directories, search engines, etc.

Link Exchange Program:There are many variations but most normally refers to a sign-up program where webmasters agree to host and link to a members-only links page.

Link Farm: A recent term used to describe some link exchange programs. These programs are nothing more than random links on a page and really do not help one popularity. Can be considered spamming.

Link Management:The process of organizing and maintaining a website's reciprocal links. Normally a paid service. LinksManager and Links4Trade are two examples.

-Larry Sullivan
Linking101.com

Larry is the owner and webmaster behind Linking101, is a website dedicated to assisting webmasters find information, resources, and a better understanding on the power link popularity and link exchanges wield. Linking101.com has a free opt-in newsletter, product reviews, articles, and its own unique custom link products to help give you the edge you need.

Link building
What is Link Popularity?
Link Popularity refers to the number of links pointing TO your site FROM other sites on the Web.
Building links is one of the most important factors in getting top placements on the major search engines

We specialize in placing text link ads on high quality websites
Our text link ads are unique because they are a direct source of targeted traffic and can raise your natural search engine rankings.
Read more: link building services

Building links through reciprocal link exchanges is a simple yet very powerful website promotional tool.
If done correctly, increasing your linkage will:

1. Increase your traffic significantly.
2. Improve your visibility in the search engines.
3. Provide an added resource to your website.
4. Save you a lot of advertising money.
5. Save you time.

Before you start, you need to know that the largest drawback with building one's link popularity properly is TIME. It takes time to:

* Find the websites to link with
* Make the link requests
* Wait on those link requests
* Process, organize, and manage the links
* Have the search engines find or "spider" your link partners
* Check to see if your links are still on your partner's websites

Link building is difficult, frustrating and time intensive. We want to help you to save you money and time by offering our link building services

Link building
What is Link Popularity?
Link Popularity refers to the number of links pointing TO your site FROM other sites on the Web.
Building links is one of the most important factors in getting top placements on the major search engines

We specialize in placing text link ads on high quality websites
Our text link ads are unique because they are a direct source of targeted traffic and can raise your natural search engine rankings.
Read more: link building services

Building links through reciprocal link exchanges is a simple yet very powerful website promotional tool.
If done correctly, increasing your linkage will:

1. Increase your traffic significantly.
2. Improve your visibility in the search engines.
3. Provide an added resource to your website.
4. Save you a lot of advertising money.
5. Save you time.

Before you start, you need to know that the largest drawback with building one's link popularity properly is TIME. It takes time to:

* Find the websites to link with
* Make the link requests
* Wait on those link requests
* Process, organize, and manage the links
* Have the search engines find or "spider" your link partners
* Check to see if your links are still on your partner's websites

Link building is difficult, frustrating and time intensive. We want to help you to save you money and time by offering our link building services

http://www.linkbuilding.org/guide/tips.asp

Link building services
Now these days, inbounds links are the one of most important factor for getting a high keyword ranking, the most search engines are ranking their search result on the link popularity from your site.

In the near future every major search engine will use link popularity, so developing and maintaining it are essential to the success of your business.

Not the quantity from the links,
but the quality of those links is important.

Facts About Link Building

* Link Quality vs Quantity:
Link quality is far more important than link quantity; however, as long as the links get indexed any link will likely help make your site seem more authoritative to search engines such as Google and Yahoo!.

* PageRank vs Anchor Text:
Anchor text is more important than PageRank.

* Reciprocal Link Requests:
Most people who request link exchanges are not worth exchanging links with.

* Link Building Timeline:
It can take many months and hundreds (or thousands) of dollars to build an effective linking campaign.

* One Way Links:
Directory links, press releases, and related website links can help you build an effective linking campaign without the worries associated with exchanging links with sketchy sites.

* Promoting Good Ideas: It is far easier to create an idea worth promoting than it is to promote an idea on worth promoting.

LINK
PACKAGES
Get extra and quality links
poiting to your website
in just a few minutes.

link packages

LINK BUILDING
CAMPAIGNS

Free of Spam and according to search engine guidelines.

link building campaigns

CUSTOM
MADE

Custom tailored link building

click here
Link Building benefits for your business:

* Get steady, free, targeted traffic from new and return visitors to your Web site.
* Get more customers through increased targeted traffic.
* Find out which Web sites link to your competitors and convince these sites to link to your Web site.
* Benefit from new business contacts and develop a powerful network of people that can work with you and send customers to your company.
* Increase your link popularity so that your Web site will be ranked higher on many search engines.
* Save yourself hours of manually searching the Web for suitable partner Web sites, contacting them and creating link pages. We will do this for you.
* Create complex and customized link pages that perfectly fit the layout of your Web site.
* Get more sales through increased new customers and traffic.
* Create a customizable link directory that you can offer to your visitors as valuable content.
* Statistics feature provides detailed information about your reciprocal link building campaign.
* Your links pages can be custom designed to what ever categories and sub categories you want.
* We can check outgoing links on your link directory pages.
* We can check if your partner Web sites still link to you.
* The benefits will last for years.

Link building packages
You could spend hours upon hours contacting other webmasters to exchange links.
Then, you would have to spend more time ensuring that the links that you traded are still up.
Our Link Building Experts takes care of this for you.

Our Link packages are placed in a number of different and quality websites for the months you pay for.

What is included?

* Live online reports (view example*)
View contacts we made and links we get to your site in real-time.

* Monthly updates
You can update your links or anchor-texts once a month.

* Spam free
100% according to search engine guid
Link building tips
Building Link Popularity is a great way to help your site gain competitive PageRank (PR).
Links from other sites also send direct visitors to your site.
A little care in developing links will go a long way in getting your site ranked high in Search Engines.

In this article:

* PageRank of the linking page.
* Total number of links on the linking page.
* Industry relevance.
* Page relevance.
* Anchor-Text.
* Dynamic link pages.
* JavaScript link pages.
* Redirected links.
* Framed sites.

PageRank of the linking page
PageRank of the linking page, one of the most important factors, determines how much valuable importance is passed on to your page.
The higher the PageRank of the page linking to you, the higher the value you get.

Each link to your Web site is considered a vote. If your neighbour states in public that you are very trustworthy, or that you are his best friend (Google PageRank 2), this is of course a less important vote than when the President of your country says the same (Google PageRank 9).

Number of links on the linking page
The value your web page gets from a linking page is equal to the total PageRank value of that page divided by the total number of outgoing links on that page.
Getting a link from a PR4 page that has only 20 outgoing links is much better than getting a link from a PR4 page that has 60 outgoing links.
With the same philosophy, it is better to get a link from a PR2 link page that has only 10 outgoing links than getting a link from a PR4 page that has over 100 outgoing links.

It is therefore as important to evaluate the total number of outgoing links on a links page, as it is, to evaluate the PR of the linking page.
This is where many people often falter, as they usually insist on getting a link from a high PR page, but if that page has 100 outgoing links, your page would only get 1/100th of that value.

Industry relevance
Search engines give higher importance to links pointing to your site from your own industry segment as opposed to those from unrelated industries.
A link on a site about motor sports will do very little good for a restaurant site, however a link in a food services directory will likely have high relevance.

Searching industry relevance pages:
Search for similar pages once you have found a really good page.
Look for "similar pages", "related pages" or "more like this" next to entries in any search engine's results list.
Alternatively use the Page Specific Search on the Google Advanced Search screen.

Page relevance
Most sites offering links have several categories listed on their sites. Try to get a link from a category that closely matches your own industry.

For instance, if you have a site related to hotels, then, on your partner site, a tickets site for example, try to identify a resource directory pertaining to hotels, resorts, reservations, vacation packages, travel, tourism, food and beverages, etc.

An algorithm called “Applied Semantics” determines the industry relevance of a page within a site. The Applied Semantics algorithm studies various keywords on a Web page and tries to determine the industry or business segment of each page. Applied Semantics estimates the industry segments that are relevant to a particular page.

Anchor-Text
Anchor Text is the visible hyperlinked text on a Web page.
Since anchor text is very important, make sure that your most important keywords appear in the anchor text from the link pointing to your site.

It tells search engines what the page is about. Used wisely, it boosts your rankings in search engines, especially in Google.
If you use "click here" as the words people are going to click on, you're telling people the page is about the subject "click here". If you use "Part 2" as the anchor text, your telling the search engines the page is discussing "part 2".
You wouldn't want to rank highly for "click here" or "Part 2".

However, if your site is all about purple widgets, you don't want only "purple widgets" to be used as the phrase in every link to your site. Over-optimizing like that would create an unnatural pattern.

You can use anchor text in:

* External links – links from other sites.
* Internal links – links on your pages.
* Navigation maps.
* Links on your main page. A very important spot.

Remember that real live humans will read your links as well as search engines, so the words in your anchor text need to make sense!

Dynamic link pages
You should also watch out for any link pages that are generated dynamically.
Chances are that such pages would not get indexed soon enough, which means that a link from such a page would not benefit you.
Some dynamic link pages are intentionally generated in such a way so as to prevent them from getting indexed. Some unscrupulous webmasters do this to trick you to prevent any PageRank leaking from their site to yours.
Links from such pages therefore do not give you any benefit.

Examples of dynamic links include URLs containing symbols such as “?” or “&”.

Javascript link pages
It is also important to identify pages that are generated through Flash or a JavaScript, as Search Engines cannot read Flash pages nor can they read the links embedded within Flash.

These are some of the tricks unethical webmasters use. While such a site may claim to have placed a link to your Web page, in effect they are not giving you any benefit.

Redirected links
A link that is first redirected to another page within your partner site before pointing to your site is a redirected link.

You should watch out for such links, as search engines do not give weight to redirected links. It is very unlikely that your site would draw any benefit from a redirected link.

Framed sites
Avoid getting links from framed sites as Search Engines cannot read texts within frames.
A link placed on a framed site would not give your site any benefit, as Search Engines would not be able to recognize such a link.

Search Engine Optimization: Benefits

2008-01-24T21:54:00.000-08:00

Search Engine Optimization :

(SEO) is the process of analyzing your site and modifying it to enable search engines to read it, understand it and index (or catalog) it correctly. This is not rewriting the site or changing the look and feel. It is subtle changes, adding or modifying inconspicuous visible and invisible text so that the search engines can read the site. SEO is not 'spamming' the search engines - it is simply helping the search engines help you.

The need for SEO has become acute in the past few years. Web sites are being created with Java, Flash and images all of which search engines cannot understand and ignore. If the content of your website is ignored by the search engines then they can't index your site, If your site isn't indexed then no one will find your site by searching for it in Google, Yahoo, MSN, etc. If no one can find your site then your hard work and money spent creating the site is in vain.

SEO Benefits :

SEO helps in generating leads, sales or simply building awareness.
There is more to search engine optimisation than just marketing, as companies can derive many business benefits from using SEO.

* SEO Cost-effective
There is no payment to the search engines for being indexed. This is important for high volume, low intent phrases which can be expensive in paid-search (eg ‘car insurance’).
It can also be useful for generating visitors on the long tail of search. Many companies bid on these phrases through paid-search, so giving opportunities for those who use an SEO strategy for the tail.
* Fixed Costs With SEO
The cost of SEO is relatively fixed, independent of click volume. Effectively, the cost per click from SEO declines through time after initial optimisation costs and lower ongoing optimisation costs. Conversely, paid-search is essentially a variable cost.
* Brand Visibility With SEO
Think about that search on ‘auto insurance’. The big insurance companies are all desperate to make it onto the first page of Google. The ones that didn’t make it either need to buy PPC ads to be seen, which is expensive for such a competitive search query.
* Web Standards / Accessibility

For Any Enquiries :it_bussnes@yahoo.co.in

Designing a website for search is an exercise in designing a best practice website. Search engine crawlers notice errors in your code, so valid code is a must for SEO. And that makes for a healthier, more accessible website. Accessible for Google’s crawlers, and for people.
* Repeat Business With SEO
Customers referred from search engines tend to stick around for longer. Increase customer lifetime revenues via SEO!
* Customer Acquisition - Targeted Prospects
Search is demand-driven, so anybody referred from a search engine is hoping that your web page matches their search query. If it does, and you show them all the information they need to see, they may well become your next customer.
* Credibility / Brand Perception
Why aren’t you in Google for ‘auto insurance’? Consumers expect big brand businesses to be prominently placed in Google, so what is the effect if you aren’t on the first page or two?

For Any Enquiries Please C:it_bussnes@yahoo.co.in

7 Steps to Get Your New Site Indexed in 24 hours

2008-01-24T21:47:00.000-08:00

7 Steps to Get Your New Site Indexed in 24 hours
1) Create 5 pages of content
Skip the “under construction” page and write several pages of real content, at
least a few paragraphs.
2) Create Internal Links to your Pages
Put the content in a template with a menu structure to make this step easier.
You can find free templates at oswd.org and other places, at least to get
started. Link to the content through the menu, and if you have a major landing
page, link to it from the content of a page or two.
3) Tag on Social Bookmarking Sites
After just a few minutes to create an account with these sites you can submit
a link to your site. This gives you an instant way for Google and other search
engines to find your site because these social bookmarking sites get visited
by the search engine bots (like the Googlebot) quite regularly. A few
bookmarking sites to recommend: Del.icio.us, BlinkList, StumbleUpon.com, and
Furl. Make sure you tag them with common words, like those you find on their
tag clouds (BlinkList has a good one, just scroll down on the page to see it).
4) Comment on popular and recent blogs (with your link)
Find 5 blogs that are fairly popular, relevant to your site, and have a recent
blog post (last day or two). Read the post and add a comment that contributes
to the discussion, including a link to your site in the URL field.
5) Create, Submit, and Ping your XML Sitemap
You can create a free XML sitemap here then upload the file to your site (just
save it as sitemap.xml). Then ping Google with your sitemap by typing in the
following URL in your browser, replacing the domain name with your own:
http://google.com/webmasters/sitemaps/ping?sitemap=http://www.mysite.com/sitem
ap.xml
Next, create an account with Google Webmaster Central, add your site, and
submit your XML sitemap.
6) Install Google Analytics
Add Google Analytics (free) to your site. Don’t forget to verify your site
with them to get the data collection started.
7) Run some Google Ads
Create an account with Google Adwords and start running some ads, even if its
just for the domain name, company name, or some long tail keywords. Google has
to go to your site because of their quality score, which includes “your
landing page quality”. Just spend a couple of bucks and it can help jumpstart
the indexing.
With these steps, you should see your site indexed fairly quickly. I can’t
guarantee the 24 hours, but it is possible. At the very least it will speed up
the indexing significantly (from weeks to days). Look for the “googlebot” to
visit in your site analytics. Then look for your site to show up with Google
by doing a search with the site: operator (for example, site:sphinn.com).
Enjoy!
Comments
Digg This! StumbleUpon This!
AddThis Social Bookmark Widget
News Tags: Search, Social Media, Google, Social Bookmarking, google adwords,
google analytics, Quality Score, sitemaps, Google Webmaster Central, video seo
About the author:
Michael Jensen is a co-founder of SoloSEO.com, an online service for SEO
project management and do-it-yourself SEO tools. SoloSEO.com allows web
marketers of any skill level to manage keywords, content tracking, link
building, and competitor data.
Michael started as a web application programmer, and has since managed,
developed, and co-founded several web technology companies. His applications
are providing document and workflow management solutions to businesses in
various industries, from small businesses to large corporations, including
several Fortune 500 companies.
manage your SEO projects in one place.
SEO Project Management
Search engine optimization (SEO) can help your site rank higher in the search
engines, giving you more traffic and more conversions. There is no quick fix
and instant results in SEO, it takes time and a lot of work. But there is
hope! SoloSEO helps SEO to be easier, by managing keywords, content, and link
building all in one place. With SoloSEO you can use professional SEO tools to
track, manage, and optimize your site.
SEO Tools and Reports
Finding keywords is one thing, but managing them is another. Put away that
spreadsheet and go to the next level in keyword management. For your site's

content, keep track of Backlinks and PageRank for landing pages and other

important site pages. Tools for link building help you from start to finish.

Find the links, check their strength and quality, manage them from one place,

and watch them over time.

With the right tools, you can do SEO too.

Why you need SEO

You've got a website and something to sell, but where is all the traffic? Most

people online will use Google or another search engine to find what they are

looking for. If you're website isn't ranking where you hope it should, SEO can

definitely help. SEO (search engine optimization) helps your website to

improve its rankings in the search engines for relevant keywords, bringing in

more customers and conversions for your business. Without SEO, your traffic

will likely remain where it is, and your sales will too.
The Right Tools

As with any trade, you need professional tools to get the job done, and done

right. SoloSEO provides the professional tools for finding and managing

keywords, tracking and optimizing content, and link building. These SEO tools

are conveniently integrated into one simple interface for managing each of

your SEO projects.
Learning how to SEO

Along with the right SEO tools, you need to know how to actually do SEO.

SoloSEO gives you helpful and up-to-date learning resources to guide you

through link building, writing optimized content, and finding the right

keywords. With every account comes a standard SEO checklist, identifying

dozens of items to do for each project. As you get more advanced in SEO, you

can modify and create your own Checklists and apply them with all managed

projects.
Keeping Track of Progress

Your hard work in SEO will soon pay off, and as you go along SoloSEO helps you

keep track of your progress. Site statistics takes a snapshot of your site's

indexed pages, backlinks, PageRank, and Alexa ranking every week, and then

charts these stats over time to show you where you have been and where you

are. SoloSEO also offers informative reports for competitive analysis and

keyword rankings.
Low Cost

Hiring an SEO can put you out thousands and thousands of dollars. But if you

have the time and willingness to learn how to do SEO, you can literally save

yourself thousands. SoloSEO is a monthly subscription packed with professional

SEO tools and functions, allowing you to become your own SEO.

Find out why other SEOs can't live without SoloSEO by signing up for your free

trial today!

Learn and do SEO yourself, with help from the Pros

Can you SEO?

Yes you can, and here's why. In the open world we live in now, "how to SEO"

information is freely given out all throughout the Web. You still have to read

and apply the principles, but it can be done by almost anyone. With the right

SEO knowledge and SEO tools, you can do SEO for yourself or for clients.
Learn from the Pros

Yes you can, and here's why. Much has changed over the past several years in

SEO. When SEO first began a lot of "discovery" occurred in finding out what

the search engines were using to rank. While this still goes on to some

extent, most of SEO is now applying the principles learned from the discovery

years. These principles of SEO can be learned and applied if you're willing to

put in some work. SEO principles, tips, and help is readily available from

many SEOs who freely share SEO knowledge through their blog. SoloSEO has put

together an SEO learning center to help you find the best and most up-to-date

information available today.
Tools like the Pros

Just like any field, the right tools help a job to get done, done right and

done fast. But having access to the same tools that some of the large SEO

firms have in-house will just never happen. SoloSEO brings professional tools

into the hands of everyone seeking to do SEO. Find and manage your keywords,

track the ranking and links to your content, manage the link building process

from finding links to checking them, and keep track of your competition's

statistics and how they change over time. These and many other tools will help

you not only do SEO, but to do it efficiently.
Save thousands over hiring an SEO

You could hire an SEO, and pay out anywhere from a few thousand to fifty

thousand dollars. Or you could put in some of your own time and work and do it

yourself! For a low monthly fee, SoloSEO offers professional tools and SEO

project management enabling anyone to do SEO for themselves.

Start increasing your traffic and conversions today with SoloSEO!

EnterURL Search Engine Optimization Packages

2008-01-24T21:41:00.000-08:00

Millions are spent each year on Internet advertising, and while there are
various aspects to a successful Web site, the often most overlooked but most
effective means of online promotion is search engines, and search engine
optimization is what we do best.
The Silver Package
This package will put your Web site on the road to top search engine placement
and increased traffic. Whether you have META tags or not, this package will
optimize the format and copy of the title, description and keywords to
dramatically increase your ranking results:
* Competitive review and analysis of your home page and keywords to
determine the best search terms for your site.
* Recommendation and implementation of proper META tags, page title,
description and keywords.
* Summary of analysis and implementation steps.
* Upload of optimized code directly to your web server!
ONLY: $

The Gold Package
Enhance your listings and META tags with this expanded optimization package
for those Web sites with several pages requiring more in-depth work. The Gold
Package includes all the elements of the silver package, PLUS:
* Competitive review and analysis of up to 2 additional pages on your
website.
* Keyword recommendations based on how your customers would search for
your site.
* Keyword and positioning report to show where you are currently listed on
the search engines as well as who your top competitors are.
* Personalized analysis of site deficiencies that are causing you to lose
visitors and sales. This includes navigation review, misleading or unfocused
page text, improper layout and more.
* Upload of optimized code directly to your web server!
ONLY: $

The Platinum Package
For the business with multiple products and/or services in a very competitive
market who would like an in-depth site analysis and multiple pages optimized,
the Platinum Package includes all the elements of the Silver and Gold
packages, PLUS:

* Additional keyword analysis.
* Competitive review and analysis of up to 4 additional pages on your

website.
* Additional site review focused on sales and marketing strategy and
goals.
* Home page text rewrite by a web marketing professional that will focus
your customer's attention on buying your products or services!
* Upload of optimized code directly to your web server!
ONLY: $

The Custom Package
The Custom Optimization Package is a more in-depth optimization of your web
pages and includes the implementation of all required technical changes for
the best natural search listings. Our Custom optimizations include the
following:

* Kick off call to understand your online marketing goals to develop an
effective strategy
* Confirm and outline customized deliverables based upon the "Kick off
call"
* Identify Keyword Phrases (KWPs) based on relevancy, popularity and
competition
* Reverse engineer top-ranking competitor websites
* Optimize targeted pages to effectively capture the identified KWPs.
Includes;
* Meta Tags, Relevancy, Link Popularity, URL strings, Content and more
* Optimize page content and layout to maximize conversions (Register, Buy,
Call)
* Audit website HTML for improper coding and replace with optimized HTML
code
* Implement optimization requirements for Google, Yahoo, MSN and AOL
* Manual (hand) submission to the major search engines and web directories
* Conference call to review and explain suggested optimization changes and
the importance of fully complying with all the suggested changes for the best
results.
Starts at $* Special offer $
CLICK HERE and complete the custom optimization form. An Optimization
specialist will contact you.
*Campaign includes up to 12 hours of labor and will optimize all necessary web
pages for the most effective KWPs uncovered during the research phase. In the
event additional keywords and/or pages are requested to be optimized in the
initial kick off call that exceed labor allocations, client will be billed an
overage rate of $75/hour for additional labor performed. EnterURL will secure
written approval from client before performing work at the overage rate.

For Any Enquiries Please C:it_bussnes@yahoo.co.in

Link building services provider India,

2008-01-24T04:21:00.000-08:00

Linking Building is main part of Increase Business Popularity. Our company always offers high quality links with maximum relevancy. Our company handles large number of linking campaigns. Link popularity is a way toe expanding your site popularity and site indexing to get higher search engine rankings. Our company provides 24 hours online supports to increase link popularity of our clients websites. Link Popularity: means how much you are known on the Online Business which can be defined how many websites linked to your site. Zoom traffics has strategy of using variety of anchor text and actual description of the theme of the site to create the links for the site so that the relevancy of the link is maintained and natural link building is done for the sites. Self provides all type of linking services including one way links and reciprocal link exchange programs. Before doing link building for any website we conduct depth research and study of the website to find potential links. self never uses or recommends use of any automated software to find relevant links for any website. Before starting any work we plan out the criteria and plan of action for each month to get maximum visibility.
What is Link Popularity?
Link Popularity: means how much you are known on the Online Business which can be defined how many websites linked to your site. Any use a variety of anchor text and actual description of the theme of the site to create the links for the site so that the relevancy of the link is maintained and natural link building is done for the sites. Self all type of linking services. Before doing link building for any website I conduct through research and stud the website to find potential links. Zoom Traffics never use any automated software to find relevant website. Before starting any work we will discuss the criteria and plan of action for each month to get maximum visibility.
One Ways, Two Ways, Three Ways Linking Specialist
As per client's criteria realted one way, two ways, three ways, direcotry submission and all type of linking services as per clients insturstions. Our company focus only quality and client's criteria realted.
What is link building about and where should you put your efforts for maximum return? Strategic link building is about establishing your competitive position in the online marketplace that already exists, albeit informally around your industry sector.

Link building is not about search engine optimisation, it's not about boosting your Google PageRank, it's not about publishing a link directory and it's not about swapping links with as many other websites as possible.

If you've gone through all the hard work of a link building campaign, you expect to be rewarded with some impressive links. The reality is that many people are disappointed with the trickle of links and the trickle of traffic that their efforts produce. If that sounds familiar to you, then you need to step back a bit and re-access your linking strategy. Are you really giving enough thought to your strategy?

Online Shop Optimization

2008-01-24T04:09:00.000-08:00

Search engine optimization for E-commerce sites that are based on content management systems, osCommerce, phpShop, Zen Cart, ASP, Typo3, this means: URLs and pages are dynamically generated by the scripting language fetching all elements from the database. We offer 100% professional seo assistance and advice...
How to improve ranking for your E-commerce sites
Most of the E-commerce sites on the Net are based on content management systems, example os Commerce, phpShop, Zen Cart, this means: URLs and pages are dynamically generated by the scripting language fetching all elements from the database.

It is very complicated to optimize such a site it requires normally 100% professional assistance. I will show you, how you can resolve a problematic case like this on hand of the below information provided for your arrow Search engine optimization project.

Optimization for ASP
Sites completely dynamically generated means: all the displayed data such as navigation, all content, products, page titles and Meta tags are fetched by the ASP queries from the different fields in the tables of a database and then parsed by the engine onto the users screen through a browser. Fact is that search engine can only understand as much of this code as a person who has a good knowledge of html but has no clue of JavaScript, DHTML or scripting languages such as ASP or JSP. This person is probably not capable to write any queries to search the database and to display the results such as the content for a certain page on the screen. Search Engines can't either.

First requirement in a case like this is to retrieve the ranking status of the web site in question at search engines like Google, Yahoo and MSN. If the web site does not show up at all (below the first 50 pages) be not discouraged, there are ways to actually improve ranking.

There are factors which should be clarified, check if there are any duplicate content titles and Meta tags. This is very often the case at dynamically generated web sites. This has a bad impact on the ranking, when repeated data is dished up to the bots.

The head tags head here comes title and Meta data head are mostly generated by the use of an include files. Take care that as many pages as possible have its own and unique title tag and Meta data such as the description etc. Improving this will take you already further than you probably expected.

Duplicate content mostly found on product pages often without product related small articles, reflecting the keywords users probably will use searching for this product is also a draw back of dynamically generated web sites. In fact this is a common problem with most E-commerce web sites.
How to start
Thus implementing the titles and Meta data plus content has absolute priority. Second is to wait a short couple of days to see the result after the spiders have indexed the new content. Mostly this first step pulls the web site over the 50 - 45 arrow Page Rank.

To analyze the behavior and reaction of the search engines to their new treat is essential to take the second step, which would be adding additional keywords to every page and format your content properly using headers () and etc. Assigning a hierarchic order to the content seems to have a very good effect on the ranking especially MSN and Yahoo search engine show mostly a significant increase in ranking.
The first ranking results
Do not be surprised when your site is ranking now in Yahoo at the third page and on the first page of MSN with some very competitive keywords, but you will realize that Google seems to be more resistant to present your site to the users searching the Net. It is therefore absolutely necessary to monitor the effects of your changes closely and daily to achieve a better result and to analyze all responses of the search engines.

It can even happen that your site shows up in MSN and it can disappear after a day or three again which can be really shocking because you have invested a lot of time and probably have sacrificed even your weekends to achieve better ranking results. Get into the code and check what is going on. Make sure that the code of the templates is clean XHTML and replace too many complicated nested tables with a more simple code and additionally clear everything out that can be handled by the Stylesheet. Best way is working following W3C recommendations and you will see this will improve ranking too. Rewrite the content and double check if there is no more duplicate content or Meta tags around.
Penalized
When your research shows that the site was probably penalized because the search engines have crawled URLS which offer the same content and products on different pages and that there is no way for you to resolve this because this is the way the site was set up then proceed with the following:

Add a robots.txt file and place it into the root of the server so the crawler is not allowed to follow the URLS with a query string (?). This looks something like this: Disallow: ⁄*? This really helps, just try it.
Crawler-delay:
If you suspect that the spiders and bots avoid crawling the complete site because the site was build with hundreds of include files (server side includes) and this requires excessive time to load when the crawler comes to visit your server then additionally add a crawler delay to the robots.txt so that MSNbot will crawl the server more slowly (User-agent: msnbotCrawl-delay: 120) (User-agent: Teoma Crawl-delay: 10) (User-agent: Slurp Crawl-delay: 10) just to name a few. This also really helps if your site gets spidered too quickly, especially if you're using ASP.
End results
You will see that complicated dynamically generated sites will rank very well and will hit the first 3 pages of Google, Yahoo and MSN in a timeframe of approximately 4 - 6 months after implementing the changes described above. Please notice that you have to be patient when it comes to search engine optimization. Normally optimization can take from 4 up to 12 months, depending how competitive your keywords are and how much content you have to offer. Building static pages with good written content always helps and is recommended. Remember to monitor the reactions of the search engines to your changes and act accordingly.

To achieve a good position, you may have already guessed, many factors are involved. It starts how the web site is built and includes the content you offer and goes on to how accessible your navigation is to the search engines and how easy they can follow it. Also know that spiders hate queries because they can be caught

What is SEO?

2008-01-24T04:07:00.000-08:00

You're the CMO of a company that makes blue widgets. But when you enter the phrase "blue widget" in a major search engine, your Web site pops up in the 4,500th spot on the results list. Talk about a visibility problem: A study conducted by The Pennsylvania State University, published in 2003, found that 54 percent of users review only the first page of search results, and 19 percent stop after the second page. Clearly, poor search engine ranking is costing the company business. The remedy? You can't write to Google or Yahoo and ask them to please, pleeeeease rank your site higher for "blue widget" searches. Search engines use complex, secret and ever-changing mathematical algorithms to rank sites. To improve a Web site's search rank, marketers can turn to search engine optimization, or SEO.

How does SEO work?

"SEO is the attempt to modify something about your Web site to improve the quality of your organic or algorithmic rankings at the big search engines," says Eric Peterson, a JupiterResearch senior analyst. That sounds straightforward enough, but the devil is in the details. SEO expert Shari Thurow says the first step is to build a user-focused site. This may sound obvious, but many companies fail the test, says Thurow, author of Search Engine Visibility. "There is a complete overemphasis on positioning. Just because you have a number-one position doesn't mean you'll get qualified leads, and it doesn't mean you'll close the sale," says Thurow, webmaster and marketing director of search engine marketer GrantasticDesigns.

Simply put: You gain nothing from a site that ranks high on search engines but turns off visitors.

What are some basic SEO principles?

A Web site built with users in mind is likely to fare well with the software "spiders" that search engines use to index content and rank sites, Thurow says. The three building blocks of such a site are:

-- Text: Use content that includes words and phrases your company's target audience is likely to type into search queries. If you're selling mountain bikes, that term should be everywhere -- in page headings, navigation buttons, photo captions and the like.

-- Links: A site's navigation scheme should be accessible, coherent and consistent so that spiders and humans can easily traverse it.

-- Popularity: A good site will prompt others to link to it. External links from reputable sites will enhance your Web site's ranking in search engines.

Why should a company bother to use SEO if it can buy pay-per-click ads?

A company can always buy pay-per-click (PPC) ads on search engines. These ads appear whenever users query specific keywords. However, JupiterResearch has found that the average company gets about 80 percent of its commercial search engine referrals from organic results and the rest from PPC ads. So while PPC ads can complement organic search results, particularly when doing seasonal promotions, they are no substitute.

How much should a company expect to spend on SEO consulting work?

It depends on the size of the Web site and the condition it's in, says Chris Winfield, president and cofounder of search engine marketer 10e20. Most of his company's clients sign up for a year's service, paying between US$5,000 and $15,000 per month, plus sometimes an initial, one-time fee, he says.

What should CMOs look for when evaluating SEO consultants?

In addition to checking the obvious -- references, expertise and resources -- it's critical to hire a consultant who abides by a search engine's SEO guidelines. Avoid search engine marketing firms that offer to elevate rankings for a low, one-time fee, since the only way to legitimately guarantee top positioning is with a PPC ad. Unscrupulous firms typically try to trick search engine spiders by employing so-called black hat techniques, such as stuffing a Web site with hidden keywords. When a search engine detects such a trick, it will ban the site from its index. Then no amount of SEO will make it appear.